16. Broadcasting - Narrowcasting http://youtu.be /ze4ePQ_4h3Y DOOH (Digital Out of Home) Leading baby healthcare brand Johnson’s® Baby, is launching its first ever digital out of home campaign on Baby TV, the 271 screen network located in antenatal clinics across the UK
22. CONVERGENCE Technology and Content Technological Convergence: The coming together of, and blurring of lines between, what had previously been separate ways of distributing or receiving information. For example, your I-Phone. Content Convergence: The blurring of distinctions between content due to delivery. For example, broadcast content and cable content entering the home in unison.
24. The older generation ’s view of convergence. As “Sunday Morning” on CBS celebrated its 30th anniversary in 2009, Jeff Greenfield contemplated media convergence -- how in this day and age, news and video can be streamed anyplace, anywhere, and anytime. http://youtu.be/JdJlyh76dEc