As educational establishments extend their student base through direct access, partnerships and franchises there is a need to ensure that that the concerns of publishers and information providers are reflected in licenses that reflect the commercial impact on their businesses of wider access.

1. LICENSING AND ACCESSING HIGH VALUE CONTENT
A PUBLISHER’S PERSPECTIVE
TREVOR FENWICK

2. EDUSERV FAM 2012 2
Euromonitor
WHAT WE DO Research and analyse global markets
Issues
Solutions Clients
A Cautionary Tale
Conclusion Pricing
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3. EDUSERV FAM 2012 3
Is there a problem?
What we do  Unintended consequences
CHALLENGES and
ISSUES  Information Culture
Solutions
A Cautionary Tale  Managing access creep
Conclusion Franchises
Overseas campuses
Partnerships
Walk-in users
Guests/Associates/Grey Users
© Euromonitor International

4. EDUSERV FAM 2012 4
How do we resolve the challenges?
What we do
Issues
SOLUTIONS Commercial solutions
A Cautionary Tale Price
Conclusion Product or service differentiation
Technical Solutions
Controlling Access
Monitoring Use
Licensing
Education
© Euromonitor International

5. EDUSERV FAM 2012 5
When it goes wrong
What we do Not a hypothetical problem ………..
Issues
Solutions Academic library access abuse
A CAUTIONARY TALE Commercial user abused access
Conclusion Systematic download and copy of most of database
Republished and used competitively at fraction of
published price
Settled out of court for significant damages
Password sharing
Overseas student at UK university
Massive and atypical use from internet café in Asia
Pacific using authenticated user access
No redress
© Euromonitor International

6. EDUSERV FAM 2012 6
What is the answer?
What we do Prevention is better than a cure
Issues
Solutions Price is important but prevention of misuse
Why bother? is more important
CONCLUSION
Are there new business models?
Technical co-operation on access and use
Clear, concise, standardised and well defined
licenses
Judgment… is it worth the risk?
Yes and ……..
© Euromonitor International