International Search Summit in London , Oct-2010

1. D ix on J on e s
2 0 10
Local Link Building

2. Receptional
• We are getting old
• We joined some clubs
• We’ve got badges
• We’ve got bigger mouths than
most
• We’re Internet marketing
consultants with a good track
record
Majestic SEO
 Second largest map of links on
the web after Google
 1.5 Trillion links indexed
 Can analyze back-links by:
 Anchor
 Strength
 Domain or URL
 Link Type
 Date found
 Much more

3. Where does Google See Sites?

4. Where does Google See Sites?

5. So Google needs help
 Has to partner with different data sources in
different countries
 Google can’t assume a site hosted locally is also
targeted locally
 …Except by country level hosting & TLD…
 So Google asks websites to help define their audience
in Webmastertools

6. Google even has trouble letting you help

7. So let’s find another way to find local links

8. Finding links by anchor text

9. Finding links by anchor text

10. Find Links by IP location
 Find a competitor with the right country audience
 Analyze their back-links
 Sort them by their IP location
 So how do we do that?

11. Find Links by IP location

12. World Link Map
http://wiep.net/talk/link-building/creating-link-maps/

13. World Link Map
http://wiep.net/talk/link-building/creating-link-maps
This African News website seems to
get links from anywhere but Africa…
But much more interesting is the links
per country weighed against the amount
of internet users in that country

14. Getting More local by Phone Code

15. Attracting international customers locally
 Massive amounts of research done in hotel rooms
 People search in their own language, about their
unknown surroundings.
 Go where they can see you!

16. local.google.TLD

17. local.google.TLD

18. Here’s another example

19. One of Google’s local data sources

20. A great new use for Dmoz.org

21. Dmoz.org & Linkbuilder.Wordtracker.com

22. Dmoz.org & Linkbuilder.Wordtracker.com

23. Dmoz.org & Linkbuilder.Wordtracker.com

24. Dmoz.org & Linkbuilder.Wordtracker.com

25. I probably don’t need to say it but...
 Approach target sites with a compelling offer
 Use an indigenous person to prepare the template
 Don’t use a throwaway email address when
contacting
 Test the approach, record response rates, and adapt.
 Links are all about relationships. Don’t start yours
off with a spam blocked email!

26. We covered
 Google problems with localized links vs localized
audiences
 Different ways of viewing local links
 Different ways of identifying link targets
 Tools:
 MajesticSEO
 Weip.net’s use of Google heat maps
 Wordtracker & Dmoz combo

27. Lastly Free Trial
 I have up to 50 “1 month for free Silver
Subscriptions” for MajesticSEO.com
 Please give me your card with email address for an invite

28. Thank You
I’m not hard to find…
 Blog.majesticseo.com
 Dixonjones.com/rss
 Twitter.com/Dixon_Jones
 Facebook & LinkedIn as “Dixon Jones”
 Webmasterworld as “Receptional”