Digital Marketing Trends: 4 Key Trends
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This document discusses 4 trends in digital marketing: 1) People are at the heart of digital as consumers cross between devices, 2) A cross-screen culture has emerged as people use multiple devices like smartphones, tablets and TVs, 3) Social media has become a trusted source of information as people rely on consumer opinions and reviews, 4) Social networking use is rising globally as more people engage with brands and share content online.
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Digital Marketing Trends: 4 Key Trends
- 1. Digital Marketing Trends Thursday, August 2, 2012
- 2. „The Great Growling Engine of Change is Technology.‰ Alvin Toffler „Future Shock‰ 1970 Thursday, August 2, 2012
- 3. „ #Four Trends In Digital ‰ Thursday, August 2, 2012
- 4. Thursday, August 2, 2012
- 5. #1.The Heart Of Digital People.Consumers. Thursday, August 2, 2012
- 6. #2.Cross ScreenCulture Thursday, August 2, 2012
- 7. Thursday, August 2, 2012
- 8. 1 Billion Internet Users in Asia *www.internetworldstats.com 491.4 M Smart Phones were sold in 2011 *IDC (International Data Corporation) 63.6 M Tablets were sold in 2011 *Gartner Report September 2011 Thursday, August 2, 2012
- 9. The Digital Habit of Southeast Asian Consumers Nielsen October 2011 Multiple Devices Thursday, August 2, 2012
- 10. The Digital Habit of Southeast Asian Consumers Nielsen October 2011 „watching TV different‰ Thursday, August 2, 2012
- 11. # Opportunity Knocks „bus/subway outlets‰ Thursday, August 2, 2012
- 12. # Opportunity Knocks Thursday, August 2, 2012
- 13. # Opportunity Knocks „engagement posts‰ Thursday, August 2, 2012
- 14. # Opportunity Knocks „engagement posts‰ Thursday, August 2, 2012
- 15. # Opportunity Knocks „engagement posts‰ Thursday, August 2, 2012
- 16. # Opportunity Knocks „engagement posts‰ Thursday, August 2, 2012
- 17. Thursday, August 2, 2012
- 18. # Opportunity Knocks Screentainment Thursday, August 2, 2012
- 19. #3. Trust in Social Thursday, August 2, 2012
- 20. *70% Trust Consumer Opinions Posted Online *Nielsen Global Trust in Advertising Survey. Q3 2011 +75 Trust Social Media as Source Of Information 2012 Edelman Annual Global Trust Barometer Survey 64% Filipino Netizens use social media sites to make purchase decisions Nielsen Global Online Survey April 2010 Thursday, August 2, 2012
- 21. # Opportunity Knocks : Engage the„Social-Lites‰ Thursday, August 2, 2012
- 22. # Opportunity Knocks : Engage the„Social-Lites‰ Thursday, August 2, 2012
- 23. # Opportunity Knocks : Engage the„Social-Lites‰ Thursday, August 2, 2012
- 24. #4.Rise of the Social Swarm Thursday, August 2, 2012
- 25. +174% rise in global social networking audience (vs. +88% total internet) comscore media matrix/March 2007-October 201 Nearly 1 in 5 minutes online is spent on social networks comscore media matrix/march 2007-October 2011 1/3 of the worldÊs social networkers are in Asia comscore media matrix/October 2011 Thursday, August 2, 2012
- 26. Philippines is the Social Networking capital of the world 24/7 Wall Street ; Campaign Asia People Power 2.0 Philippines is the 6th most engaged market comscore media matrix/march 2007-October 2011 Thursday, August 2, 2012
- 27. Thursday, August 2, 2012
- 28. „The Rate of Change is Changing.‰ Albert Einstein Thursday, August 2, 2012