By Ian Symmonds, President and Founder, Ian Symmonds & Associates Inc., at the edSocialMedia Summit.

1. edSocialMedia Summit 2013
Viral Videos
Boston
www.iansymmonds.com | @symmonds
Friday, May 31, 13

2. 2
[ The MarComm Challenge ]
Words and photos in print or on the web oEen
fail to convey the unique culture of a
school, college, or university brand.
Thankfully, ubiquitous video has given us a new
medium to bring the culture to the curb.
Friday, May 31, 13

3. 3
[ Three Keys to Viral ]
Appeal to the AMenNon Economy
Support the Brand & Message
Flawless ExecuNon
Friday, May 31, 13

4. 4
[ Best in Class: Performance ]
High energy music, flawless execuNon, and
intenNonal key messages make this one
video you will likely remember.
“Remember oUR Name” | University of Rochester
Friday, May 31, 13

5. 5
Friday, May 31, 13

6. 6
[ Best in Class: Flash ]
Q: How do you communicate creaNvity and
community as a management school?
A: By ge^ng into the holiday spirit.
“Deck the Halls” | University of Minnesota,
Carlson School of Management
Friday, May 31, 13

7. 7
Friday, May 31, 13

8. 8
[ Best in Class: Parody ]
2012 was the year of Gangham Style.
Our collecNon would not be complete without an
entry from the sea of parody videos.
“Falcon Style” | Peddie School
Friday, May 31, 13

9. 9
Friday, May 31, 13

10. 10
[ Best in Class: Brand ]
What happens when you take a best in class
sports apparel brand and link it to a
university hellbent on becoming the naNon’s
preeminent athleNc program?
“Return of the Quack” | Supwichugirl | 1.9 M
Friday, May 31, 13

11. 11
Friday, May 31, 13

12. 12
[ Best in Class: Donors ]
Is there a beMer way to thank donors
than pu^ng their name in lights, hosNng a cocktail
recepNon, and pu^ng a plaque on the wall?
Bowling Green State University thinks so.
“Stroh Center Rap” | BGSU | 190 K
Friday, May 31, 13

13. 13
Friday, May 31, 13

14. 14
[ Three Keys to Viral ]
Appeal to the AMenNon Economy
Support the Brand
Flawless ExecuNon
Friday, May 31, 13