3. Friday, April 20, 12
• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece
• Another test revealed that a good headline performed 259% better than the worst headline.
4. Why is a headline
important?
Friday, April 20, 12
• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece
• Another test revealed that a good headline performed 259% better than the worst headline.
5. Why is a headline
important?
Tests have shown that you can increase your
conversion rate on a website or a link by 73% by
the use of a compelling headline.
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
Friday, April 20, 12
• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece
• Another test revealed that a good headline performed 259% better than the worst headline.
6. Why is a headline
important?
Friday, April 20, 12
• Another test revealed that a good headline performed 259% better than the worst headline.
7. Why is a headline
important?
8 out of 10 people will read headline copy, but
only 2 out of 10 will go on to read the rest of the
copy. This is the secret to the power of the
headline, and why it so highly determines the
effectiveness of the entire piece
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
Friday, April 20, 12
• Another test revealed that a good headline performed 259% better than the worst headline.
8. Why is a headline
important?
Friday, April 20, 12
9. Why is a headline
important?
Another test revealed that a good headline
performed 259% better than the worst headline.
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
Friday, April 20, 12
11. 1. Give your readers a
secret weapon
Friday, April 20, 12
12. 1. Give your readers a
secret weapon
How to instantly receive desires, wants and
“needs”
Friday, April 20, 12
13. 1. Give your readers a
secret weapon
How to instantly receive desires, wants and
“needs”
(i.e. health, fitness, looks, money, lifestyle, relationships)
Friday, April 20, 12
16. 2. Predict the future;
examine the past
Friday, April 20, 12
17. 2. Predict the future;
examine the past
Analyze current trends and estimate what will
happen next
OR
re-evaluate popularities from the past
Friday, April 20, 12
18. 2. Predict the future;
examine the past
Analyze current trends and estimate what will
happen next
OR
re-evaluate popularities from the past
(i.e. Trends, fads, innovations, game-changers)
Friday, April 20, 12
20. Friday, April 20, 12
alliteration refers to the repetition of a particular sound in the first syllables of a series of
words and/or phrases.
21. 3. Write in riddles,
rhymes and rhythms
Friday, April 20, 12
alliteration refers to the repetition of a particular sound in the first syllables of a series of
words and/or phrases.
22. 3. Write in riddles,
rhymes and rhythms
Alliterate, illustrate and repeat
Friday, April 20, 12
alliteration refers to the repetition of a particular sound in the first syllables of a series of
words and/or phrases.
23. 3. Write in riddles,
rhymes and rhythms
Alliterate, illustrate and repeat
Shops: "Coffee Corner", "Sushi Station", "Best Buy",
"Circuit City", "Caribou Coffee".
Expressions: "busy as a bee", "dead as a doornail", "good
as gold", "right as rain", etc…
(from wikipedia)
Friday, April 20, 12
alliteration refers to the repetition of a particular sound in the first syllables of a series of
words and/or phrases.
27. 4. Organize in Numbers
Give your readers a tangible marker
Friday, April 20, 12
28. 4. Organize in Numbers
Give your readers a tangible marker
(i.e. 5 ways to rekindle relationships with classmates, 10
ways school has changed, 50+ donors who have given
this year)
Friday, April 20, 12
33. 5. Begin with “How-to”
Research shows that titles beginning with “How
to” resonate stronger with people
Friday, April 20, 12
34. 5. Begin with “How-to”
Research shows that titles beginning with “How
to” resonate stronger with people
(i.e. “How to,” “How you,” or “How I”)
Friday, April 20, 12
36. Friday, April 20, 12
1. Make sure you promise to deliver what you deliver
2. Pique interest, but make sure it leads into the story
3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.
4. Deliver the same tone as in the story
37. Always remember the
4 effective Cs
Friday, April 20, 12
1. Make sure you promise to deliver what you deliver
2. Pique interest, but make sure it leads into the story
3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.
4. Deliver the same tone as in the story
38. Always remember the
4 effective Cs
1. Be correct
2. Be clear and concise
Be cryptic if you can have a subhead (tease)
3. Be clever
4. Be compatible
Friday, April 20, 12
1. Make sure you promise to deliver what you deliver
2. Pique interest, but make sure it leads into the story
3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.
4. Deliver the same tone as in the story
73. Mine your database for (alums, parents, etc.) for followers
Friday, April 20, 12
74. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Friday, April 20, 12
75. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Friday, April 20, 12
76. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
Friday, April 20, 12
77. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
Friday, April 20, 12
78. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
Avoid auto tweet your Facebook updates & vice versa
Friday, April 20, 12
79. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
Avoid auto tweet your Facebook updates & vice versa
Take the time to author unique status updates on each
platform —> They have different audiences...
Friday, April 20, 12
81. PROFILE
Include a conversational description about your school
Friday, April 20, 12
82. PROFILE
Include a conversational description about your school
Change your profile photo to something recognizable (at the
very least, remove the egg!)
Friday, April 20, 12
83. PROFILE
Include a conversational description about your school
Change your profile photo to something recognizable (at the
very least, remove the egg!)
Include your school’s official #hashtags in the description
Friday, April 20, 12
84. PROFILE
Include a conversational description about your school
Change your profile photo to something recognizable (at the
very least, remove the egg!)
Include your school’s official #hashtags in the description
Link back to the page on your site that you want people to
see!! It doesn’t have to just be the home page
Friday, April 20, 12
85. PROFILE
Include a conversational description about your school
Change your profile photo to something recognizable (at the
very least, remove the egg!)
Include your school’s official #hashtags in the description
Link back to the page on your site that you want people to
see!! It doesn’t have to just be the home page
If you tweet infrequently, tell people!
Friday, April 20, 12
86. Search Landscape
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
87. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In
addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and
your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
88. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In
addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and
your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
89. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In
addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and
your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
90. On ly if
y ou’re o
gge d int
lo
go ogle
prod ucts.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In
addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and
your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
91. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In
addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and
your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
92. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In
addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and
your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
93. On ly if
y ou’re o
gge d int
lo
go ogle
prod ucts.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In
addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and
your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
