SlideShare ist ein Scribd-Unternehmen logo
1 von 30

                   40 Hours a Week
Online Marketing in 1 Hour a Week
How to Better Manage Your Time and Resources in Online
Marketing and Social Media




                                                    Cassie Dull
                                             Park Tudor School

                                                    @cassdull
                                               #edsocialmedia
When you break down all the
fluff, there are two ways to promote and
market your business: dumber, slower
and expensive – or smarter, faster, and
cheaper.
David Siteman Garland
Host of the Rise to the Top
Is this possible?

 Internet Marketing in 90 Minutes a Week

 18 Minutes a Day to Social Media Time
   Management

 The 1 Hour a Week Social Media Plan

 From 24/7 to 9-5
How to manage your social media presence: Online marketing 40 hours a week
College Decision Impact Survey

  93% of HS seniors use Facebook, Twitter or YouTube a
     couple times per week or more
  58% of students view Facebook at least several times a
     day
  22% said a university’s social media presence made
     them more interested in applying
  57% watched YouTube video created by school
  51% read student blog on school website
  53% read posts about school on social media


      January 2011 Maguire Associates & Fastweb College Decision Impact Survey
CASE Social Media Survey
CASE Social Media Survey

 To learn how institutions are using, managing and
   measuring social media

 Most institutions have centralized office responsible for
   SM

 No. 1 barrier to success: Lack of staffing and resources

 Plan to expand SM, but no plan to hire staff

 Want more resources, but don’t want to give up control
Online Marketing

 Your Time Is Valuable – Don’t
  Waste It!
 Prioritize What’s Important
 Work Smarter With Tools
Don’t Waste Your Time

 90-9-1 Rule for Audience
   Engagement
      90% lurkers
      9% intermittent
       contributors
      1% heavy contributors

 90% of your communication
   should be geared toward
   engaging that 10% of your
   audience who contributes
Don’t Waste Your Time

 Get others to share your stories for you
    Media students, Student newspaper
    Teachers with digital cameras
    Parents reporting sports scores on Twitter
Student Produced Video for Homecoming http://vimeo.com/28910135
Don’t Waste Your Money
Prioritize What’s Important

 Fits with Your Goals
    Communications Goals
    Department Goals
    School/College/University Overall Goals
Prioritize What’s Important

 Use Website Analytics
    Hard evidence to back up whether something is
      worth sinking your time and money into

 Use Social Analytics
    Facebook Insights
    YouTube Insights
Tools to Work Smarter

 Automation

 Social Monitoring

 Analytics

 And More!
HootSuite
If This Then That - ifttt.com
If This Then That - ifttt.com
Buffer – bufferapp.com
Bitly – bitly.com
Social Mention
TweetReach
EdgeRank Checker
Hyper Alerts – hyperalerts.no
TweetBeep
Hubspot Graders – grader.com
WebTrends Analytics
If all else fails…
Summary

 Don’t waste your time on lurkers

 Save time by getting others to do your work

 Save money by doing things yourself

 Don’t pursue projects that don’t fit with your goals

 Use analytics to decide what’s worthwhile

 Use tools to work smarter
Questions?

 Cassie Dull
   Park Tudor School

 cdull@parktudor.org
   (317) 415-2816

 @cassdull
   RethinkEdComm.com

Weitere ähnliche Inhalte

Was ist angesagt?

How Nonprofit Staff Can Regain Control of Their Work Lives and Get Better Res...
How Nonprofit Staff Can Regain Control of Their Work Lives and Get Better Res...How Nonprofit Staff Can Regain Control of Their Work Lives and Get Better Res...
How Nonprofit Staff Can Regain Control of Their Work Lives and Get Better Res...Kivi Leroux Miller
 
#Protips for utilizing social media to drive engagement
#Protips for utilizing social media to drive engagement#Protips for utilizing social media to drive engagement
#Protips for utilizing social media to drive engagementWill Patch
 
Give Them What They Want: Delivering a Better eNewsletter
Give Them What They Want: Delivering a Better eNewsletterGive Them What They Want: Delivering a Better eNewsletter
Give Them What They Want: Delivering a Better eNewsletterInformz
 
Behind TNT social media guidelines
Behind TNT social media guidelinesBehind TNT social media guidelines
Behind TNT social media guidelinesCecilia Scolaro
 
The Insane Viral Power of a Quality Quiz
The Insane Viral Power of a Quality QuizThe Insane Viral Power of a Quality Quiz
The Insane Viral Power of a Quality QuizQzzr
 
Teen Twitter Takeover - Catherine McKeag: Project Manager, Kids in Museums
Teen Twitter Takeover - Catherine McKeag: Project Manager, Kids in Museums Teen Twitter Takeover - Catherine McKeag: Project Manager, Kids in Museums
Teen Twitter Takeover - Catherine McKeag: Project Manager, Kids in Museums RCAHMW
 
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessConfirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
 

Was ist angesagt? (9)

How Nonprofit Staff Can Regain Control of Their Work Lives and Get Better Res...
How Nonprofit Staff Can Regain Control of Their Work Lives and Get Better Res...How Nonprofit Staff Can Regain Control of Their Work Lives and Get Better Res...
How Nonprofit Staff Can Regain Control of Their Work Lives and Get Better Res...
 
#Protips for utilizing social media to drive engagement
#Protips for utilizing social media to drive engagement#Protips for utilizing social media to drive engagement
#Protips for utilizing social media to drive engagement
 
Give Them What They Want: Delivering a Better eNewsletter
Give Them What They Want: Delivering a Better eNewsletterGive Them What They Want: Delivering a Better eNewsletter
Give Them What They Want: Delivering a Better eNewsletter
 
Landscaping for slideshare
Landscaping for slideshareLandscaping for slideshare
Landscaping for slideshare
 
Behind TNT social media guidelines
Behind TNT social media guidelinesBehind TNT social media guidelines
Behind TNT social media guidelines
 
The Insane Viral Power of a Quality Quiz
The Insane Viral Power of a Quality QuizThe Insane Viral Power of a Quality Quiz
The Insane Viral Power of a Quality Quiz
 
Teen Twitter Takeover - Catherine McKeag: Project Manager, Kids in Museums
Teen Twitter Takeover - Catherine McKeag: Project Manager, Kids in Museums Teen Twitter Takeover - Catherine McKeag: Project Manager, Kids in Museums
Teen Twitter Takeover - Catherine McKeag: Project Manager, Kids in Museums
 
PopTech Slides
PopTech SlidesPopTech Slides
PopTech Slides
 
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessConfirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less
 

Andere mochten auch

edSocialMedia PK-8 bootcamp presentation_Stites
edSocialMedia PK-8 bootcamp presentation_StitesedSocialMedia PK-8 bootcamp presentation_Stites
edSocialMedia PK-8 bootcamp presentation_StitesedSocialMedia
 
Jon Moser edSocialMedia Presentation at Loomis
Jon Moser edSocialMedia Presentation at LoomisJon Moser edSocialMedia Presentation at Loomis
Jon Moser edSocialMedia Presentation at LoomisedSocialMedia
 
How to implement video at your school: A hands-on workshop with edSocialMedia...
How to implement video at your school: A hands-on workshop with edSocialMedia...How to implement video at your school: A hands-on workshop with edSocialMedia...
How to implement video at your school: A hands-on workshop with edSocialMedia...edSocialMedia
 
Facebook Edgerank: The Rules of Threes
Facebook Edgerank: The Rules of ThreesFacebook Edgerank: The Rules of Threes
Facebook Edgerank: The Rules of ThreesedSocialMedia
 
Timely tips on how to optimize your social media content
Timely tips on how to optimize your social media contentTimely tips on how to optimize your social media content
Timely tips on how to optimize your social media contentedSocialMedia
 
Twitter Chats: Tools, tips and techniques for higher ed
Twitter Chats: Tools, tips and techniques for higher edTwitter Chats: Tools, tips and techniques for higher ed
Twitter Chats: Tools, tips and techniques for higher ededSocialMedia
 
Viral Video: Bringing culture to curb
Viral Video: Bringing culture to curbViral Video: Bringing culture to curb
Viral Video: Bringing culture to curbedSocialMedia
 

Andere mochten auch (7)

edSocialMedia PK-8 bootcamp presentation_Stites
edSocialMedia PK-8 bootcamp presentation_StitesedSocialMedia PK-8 bootcamp presentation_Stites
edSocialMedia PK-8 bootcamp presentation_Stites
 
Jon Moser edSocialMedia Presentation at Loomis
Jon Moser edSocialMedia Presentation at LoomisJon Moser edSocialMedia Presentation at Loomis
Jon Moser edSocialMedia Presentation at Loomis
 
How to implement video at your school: A hands-on workshop with edSocialMedia...
How to implement video at your school: A hands-on workshop with edSocialMedia...How to implement video at your school: A hands-on workshop with edSocialMedia...
How to implement video at your school: A hands-on workshop with edSocialMedia...
 
Facebook Edgerank: The Rules of Threes
Facebook Edgerank: The Rules of ThreesFacebook Edgerank: The Rules of Threes
Facebook Edgerank: The Rules of Threes
 
Timely tips on how to optimize your social media content
Timely tips on how to optimize your social media contentTimely tips on how to optimize your social media content
Timely tips on how to optimize your social media content
 
Twitter Chats: Tools, tips and techniques for higher ed
Twitter Chats: Tools, tips and techniques for higher edTwitter Chats: Tools, tips and techniques for higher ed
Twitter Chats: Tools, tips and techniques for higher ed
 
Viral Video: Bringing culture to curb
Viral Video: Bringing culture to curbViral Video: Bringing culture to curb
Viral Video: Bringing culture to curb
 

Ähnlich wie How to manage your social media presence: Online marketing 40 hours a week

Online Marketing in 40 Hours a Week
Online Marketing in 40 Hours a WeekOnline Marketing in 40 Hours a Week
Online Marketing in 40 Hours a WeekCassie Dull
 
Social Media In Schools
Social Media In Schools Social Media In Schools
Social Media In Schools Michael Burgess
 
Back to School Marketing Plan 2010
Back to School Marketing Plan 2010Back to School Marketing Plan 2010
Back to School Marketing Plan 2010Championsway
 
Beyond tweeting slideshare
Beyond tweeting slideshareBeyond tweeting slideshare
Beyond tweeting slideshareBeth Kanter
 
Navigating the Social Media Jungle for College Professionals
Navigating the Social Media Jungle for College ProfessionalsNavigating the Social Media Jungle for College Professionals
Navigating the Social Media Jungle for College ProfessionalsMinda-at Palmer Powers-Douglas
 
Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...
Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...
Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...vtrural
 
NSPRA/Ohio Social Media Presentation for Schools 2010
NSPRA/Ohio Social Media Presentation for Schools 2010NSPRA/Ohio Social Media Presentation for Schools 2010
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
 
Workshop, Santa Cruz
Workshop, Santa CruzWorkshop, Santa Cruz
Workshop, Santa CruzBeth Kanter
 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good SummitBeth Kanter
 
Social learning and working smarter km expo
Social learning and working smarter   km expoSocial learning and working smarter   km expo
Social learning and working smarter km expoBrent MacKinnon
 
Social Media 101 Using Social Media to Advise, Connect & Promote
Social Media 101  Using Social Media to Advise, Connect & PromoteSocial Media 101  Using Social Media to Advise, Connect & Promote
Social Media 101 Using Social Media to Advise, Connect & PromotePennySchouten
 
CoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for BrokersCoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for BrokersCoy Davidson
 
Social Media & Training 6.14.11
Social Media & Training 6.14.11Social Media & Training 6.14.11
Social Media & Training 6.14.11Bellevue University
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015   amy neumann at tri-c 2Social media 101 in 2015   amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2Resourceful Nonprofit
 
Socialmediaforteachersf2013ac
Socialmediaforteachersf2013acSocialmediaforteachersf2013ac
Socialmediaforteachersf2013acJoseph Martinelli
 
Social Media 101 for Not-for-Profits [Webinar]
Social Media 101 for Not-for-Profits [Webinar]Social Media 101 for Not-for-Profits [Webinar]
Social Media 101 for Not-for-Profits [Webinar]Shai Coggins
 
Social Media for Brokers
Social Media for BrokersSocial Media for Brokers
Social Media for BrokersAngela Brown
 

Ähnlich wie How to manage your social media presence: Online marketing 40 hours a week (20)

Online Marketing in 40 Hours a Week
Online Marketing in 40 Hours a WeekOnline Marketing in 40 Hours a Week
Online Marketing in 40 Hours a Week
 
Social Media In Schools
Social Media In Schools Social Media In Schools
Social Media In Schools
 
CRMA and Social Media
CRMA and Social MediaCRMA and Social Media
CRMA and Social Media
 
Back to School Marketing Plan 2010
Back to School Marketing Plan 2010Back to School Marketing Plan 2010
Back to School Marketing Plan 2010
 
Beyond tweeting slideshare
Beyond tweeting slideshareBeyond tweeting slideshare
Beyond tweeting slideshare
 
Navigating the Social Media Jungle for College Professionals
Navigating the Social Media Jungle for College ProfessionalsNavigating the Social Media Jungle for College Professionals
Navigating the Social Media Jungle for College Professionals
 
Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...
Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...
Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...
 
NSPRA/Ohio Social Media Presentation for Schools 2010
NSPRA/Ohio Social Media Presentation for Schools 2010NSPRA/Ohio Social Media Presentation for Schools 2010
NSPRA/Ohio Social Media Presentation for Schools 2010
 
Workshop, Santa Cruz
Workshop, Santa CruzWorkshop, Santa Cruz
Workshop, Santa Cruz
 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good Summit
 
Social learning and working smarter km expo
Social learning and working smarter   km expoSocial learning and working smarter   km expo
Social learning and working smarter km expo
 
Social Media
Social MediaSocial Media
Social Media
 
Public Relations in Schools
Public Relations in SchoolsPublic Relations in Schools
Public Relations in Schools
 
Social Media 101 Using Social Media to Advise, Connect & Promote
Social Media 101  Using Social Media to Advise, Connect & PromoteSocial Media 101  Using Social Media to Advise, Connect & Promote
Social Media 101 Using Social Media to Advise, Connect & Promote
 
CoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for BrokersCoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for Brokers
 
Social Media & Training 6.14.11
Social Media & Training 6.14.11Social Media & Training 6.14.11
Social Media & Training 6.14.11
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015   amy neumann at tri-c 2Social media 101 in 2015   amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2
 
Socialmediaforteachersf2013ac
Socialmediaforteachersf2013acSocialmediaforteachersf2013ac
Socialmediaforteachersf2013ac
 
Social Media 101 for Not-for-Profits [Webinar]
Social Media 101 for Not-for-Profits [Webinar]Social Media 101 for Not-for-Profits [Webinar]
Social Media 101 for Not-for-Profits [Webinar]
 
Social Media for Brokers
Social Media for BrokersSocial Media for Brokers
Social Media for Brokers
 

Mehr von edSocialMedia

How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...
How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...
How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...edSocialMedia
 
How to Use Social Media to Build Trust, Loyalty & Evangelists
How to Use Social Media to Build Trust, Loyalty & EvangelistsHow to Use Social Media to Build Trust, Loyalty & Evangelists
How to Use Social Media to Build Trust, Loyalty & EvangelistsedSocialMedia
 
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will LoveHow to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will LoveedSocialMedia
 
Social Media and Student Trends: Where are they headed?
Social Media and Student Trends: Where are they headed?Social Media and Student Trends: Where are they headed?
Social Media and Student Trends: Where are they headed?edSocialMedia
 
Social mediatoolbelt msr
Social mediatoolbelt msrSocial mediatoolbelt msr
Social mediatoolbelt msredSocialMedia
 
What should be in your social media toolbelt?
What should be in your social media toolbelt? What should be in your social media toolbelt?
What should be in your social media toolbelt? edSocialMedia
 
Why Google+ Matters for your School: CASE-NAIS 2013
Why Google+ Matters for your School: CASE-NAIS 2013Why Google+ Matters for your School: CASE-NAIS 2013
Why Google+ Matters for your School: CASE-NAIS 2013edSocialMedia
 
The Rules of Threes: Understanding Facebook's Edgerank
The Rules of Threes: Understanding Facebook's EdgerankThe Rules of Threes: Understanding Facebook's Edgerank
The Rules of Threes: Understanding Facebook's EdgerankedSocialMedia
 
State of Facebook Marketing with Inigral Inc.
State of Facebook Marketing with Inigral Inc.State of Facebook Marketing with Inigral Inc.
State of Facebook Marketing with Inigral Inc.edSocialMedia
 
Social Media Toolbelt Greenhills Private Bootcamp
Social Media Toolbelt Greenhills Private BootcampSocial Media Toolbelt Greenhills Private Bootcamp
Social Media Toolbelt Greenhills Private BootcampedSocialMedia
 
Taming the 3-headed Beast_AMCSUS
Taming the 3-headed Beast_AMCSUSTaming the 3-headed Beast_AMCSUS
Taming the 3-headed Beast_AMCSUSedSocialMedia
 
How to position your social content
How to position your social contentHow to position your social content
How to position your social contentedSocialMedia
 
The benefits of an interactive campus map
The benefits of an interactive campus mapThe benefits of an interactive campus map
The benefits of an interactive campus mapedSocialMedia
 
Simple, Successful Video for Schools
Simple, Successful Video for SchoolsSimple, Successful Video for Schools
Simple, Successful Video for SchoolsedSocialMedia
 
Social media tool belt presentation at Ravenscroft
Social media tool belt presentation at RavenscroftSocial media tool belt presentation at Ravenscroft
Social media tool belt presentation at RavenscroftedSocialMedia
 
How to Position Your Social Content
How to Position Your Social ContentHow to Position Your Social Content
How to Position Your Social ContentedSocialMedia
 
How to leverage Facebook to tell your school's story
How to leverage Facebook to tell your school's storyHow to leverage Facebook to tell your school's story
How to leverage Facebook to tell your school's storyedSocialMedia
 
How to leverage your Facebook page to maximize engagement
How to leverage your Facebook page to maximize engagementHow to leverage your Facebook page to maximize engagement
How to leverage your Facebook page to maximize engagementedSocialMedia
 
Find your school's Voice: Facebook Bootcamp
Find your school's Voice: Facebook BootcampFind your school's Voice: Facebook Bootcamp
Find your school's Voice: Facebook BootcampedSocialMedia
 
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
 

Mehr von edSocialMedia (20)

How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...
How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...
How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...
 
How to Use Social Media to Build Trust, Loyalty & Evangelists
How to Use Social Media to Build Trust, Loyalty & EvangelistsHow to Use Social Media to Build Trust, Loyalty & Evangelists
How to Use Social Media to Build Trust, Loyalty & Evangelists
 
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will LoveHow to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
 
Social Media and Student Trends: Where are they headed?
Social Media and Student Trends: Where are they headed?Social Media and Student Trends: Where are they headed?
Social Media and Student Trends: Where are they headed?
 
Social mediatoolbelt msr
Social mediatoolbelt msrSocial mediatoolbelt msr
Social mediatoolbelt msr
 
What should be in your social media toolbelt?
What should be in your social media toolbelt? What should be in your social media toolbelt?
What should be in your social media toolbelt?
 
Why Google+ Matters for your School: CASE-NAIS 2013
Why Google+ Matters for your School: CASE-NAIS 2013Why Google+ Matters for your School: CASE-NAIS 2013
Why Google+ Matters for your School: CASE-NAIS 2013
 
The Rules of Threes: Understanding Facebook's Edgerank
The Rules of Threes: Understanding Facebook's EdgerankThe Rules of Threes: Understanding Facebook's Edgerank
The Rules of Threes: Understanding Facebook's Edgerank
 
State of Facebook Marketing with Inigral Inc.
State of Facebook Marketing with Inigral Inc.State of Facebook Marketing with Inigral Inc.
State of Facebook Marketing with Inigral Inc.
 
Social Media Toolbelt Greenhills Private Bootcamp
Social Media Toolbelt Greenhills Private BootcampSocial Media Toolbelt Greenhills Private Bootcamp
Social Media Toolbelt Greenhills Private Bootcamp
 
Taming the 3-headed Beast_AMCSUS
Taming the 3-headed Beast_AMCSUSTaming the 3-headed Beast_AMCSUS
Taming the 3-headed Beast_AMCSUS
 
How to position your social content
How to position your social contentHow to position your social content
How to position your social content
 
The benefits of an interactive campus map
The benefits of an interactive campus mapThe benefits of an interactive campus map
The benefits of an interactive campus map
 
Simple, Successful Video for Schools
Simple, Successful Video for SchoolsSimple, Successful Video for Schools
Simple, Successful Video for Schools
 
Social media tool belt presentation at Ravenscroft
Social media tool belt presentation at RavenscroftSocial media tool belt presentation at Ravenscroft
Social media tool belt presentation at Ravenscroft
 
How to Position Your Social Content
How to Position Your Social ContentHow to Position Your Social Content
How to Position Your Social Content
 
How to leverage Facebook to tell your school's story
How to leverage Facebook to tell your school's storyHow to leverage Facebook to tell your school's story
How to leverage Facebook to tell your school's story
 
How to leverage your Facebook page to maximize engagement
How to leverage your Facebook page to maximize engagementHow to leverage your Facebook page to maximize engagement
How to leverage your Facebook page to maximize engagement
 
Find your school's Voice: Facebook Bootcamp
Find your school's Voice: Facebook BootcampFind your school's Voice: Facebook Bootcamp
Find your school's Voice: Facebook Bootcamp
 
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
 

Kürzlich hochgeladen

How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 

Kürzlich hochgeladen (20)

How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 

How to manage your social media presence: Online marketing 40 hours a week

  • 1. 40 Hours a Week Online Marketing in 1 Hour a Week How to Better Manage Your Time and Resources in Online Marketing and Social Media Cassie Dull Park Tudor School @cassdull #edsocialmedia
  • 2. When you break down all the fluff, there are two ways to promote and market your business: dumber, slower and expensive – or smarter, faster, and cheaper. David Siteman Garland Host of the Rise to the Top
  • 3. Is this possible?  Internet Marketing in 90 Minutes a Week  18 Minutes a Day to Social Media Time Management  The 1 Hour a Week Social Media Plan  From 24/7 to 9-5
  • 5. College Decision Impact Survey 93% of HS seniors use Facebook, Twitter or YouTube a couple times per week or more 58% of students view Facebook at least several times a day 22% said a university’s social media presence made them more interested in applying 57% watched YouTube video created by school 51% read student blog on school website 53% read posts about school on social media January 2011 Maguire Associates & Fastweb College Decision Impact Survey
  • 7. CASE Social Media Survey  To learn how institutions are using, managing and measuring social media  Most institutions have centralized office responsible for SM  No. 1 barrier to success: Lack of staffing and resources  Plan to expand SM, but no plan to hire staff  Want more resources, but don’t want to give up control
  • 8. Online Marketing  Your Time Is Valuable – Don’t Waste It!  Prioritize What’s Important  Work Smarter With Tools
  • 9. Don’t Waste Your Time  90-9-1 Rule for Audience Engagement  90% lurkers  9% intermittent contributors  1% heavy contributors  90% of your communication should be geared toward engaging that 10% of your audience who contributes
  • 10. Don’t Waste Your Time  Get others to share your stories for you  Media students, Student newspaper  Teachers with digital cameras  Parents reporting sports scores on Twitter
  • 11. Student Produced Video for Homecoming http://vimeo.com/28910135
  • 13. Prioritize What’s Important  Fits with Your Goals  Communications Goals  Department Goals  School/College/University Overall Goals
  • 14. Prioritize What’s Important  Use Website Analytics  Hard evidence to back up whether something is worth sinking your time and money into  Use Social Analytics  Facebook Insights  YouTube Insights
  • 15. Tools to Work Smarter  Automation  Social Monitoring  Analytics  And More!
  • 17. If This Then That - ifttt.com
  • 18. If This Then That - ifttt.com
  • 24. Hyper Alerts – hyperalerts.no
  • 26. Hubspot Graders – grader.com
  • 28. If all else fails…
  • 29. Summary  Don’t waste your time on lurkers  Save time by getting others to do your work  Save money by doing things yourself  Don’t pursue projects that don’t fit with your goals  Use analytics to decide what’s worthwhile  Use tools to work smarter
  • 30. Questions?  Cassie Dull Park Tudor School  cdull@parktudor.org (317) 415-2816  @cassdull RethinkEdComm.com

Hinweis der Redaktion

  1. Does your job look like this? How many hats do you wear each week?
  2. No surprise on the first two stats. But here’s the numbers that mean something to us as online marketers: (next 4 stats). Evidence that social media plays a role in college decisions. Increasing importance of video, especially on YouTube. Importance of student blogs as valuable content for your audience.This right here tells us that social media is a valuable investment for colleges and universities. Students see it as important to their college decisions, and so colleges need to take online marketing seriously.
  3. Institutions’ use of social media. Many institutions are using multiple social media, which strains time and resources even further.
  4. PTTV original video created and produced by students: http://vimeo.com/28910135. Students are an excellent (and often free) resource for creating great content.
  5. Park Tudor website redesign 2011: The project began by using a class of English students to gather their ideas for the website (free market research). We then talked to our web company and told them we had basically no budget to do a website redesign, but we wanted to do one anyway. We figured out what we needed and what we could afford, and then found alternative ways to accomplish what we couldn’t afford, such as using prettyPhotojavascript to get a lightbox video and slideshow player for free. We ended up spending 1/5 of the cost of a typical independent school redesign, and yet we received the most positive feedback from any redesign we’ve done.