Telco &amp; OTT (Over The Top) the not-new-anymore Kids in the Block

Telecom revenues are declining. Till now, Data revenues have been critical for Telcos which have successfully followed a “walled garden” approach. But the "walled gardens" are fast eroding under threat from integrated players like Google and Apple, and the telco revenues are fast declining. This presentation presents strategies a Telco to counter this emerging threat from different types of online players and increase or at least retain a share of data revenues.

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Telecom Equipment manufacturers are dependent on Telecom Operators revenues. The Telco revenues are being disrupted by OTT players and do not have the leadership to change the business model. So in this scenario is it easier for a Telecom equipment manufacturer to take a lead and set the disruption to OTT players. The advantage which Telcos have is that they are sitting on 3 important assets which can be used in a Ecosystem to increase their revenues. Will there be leadership among the Telecom equipment makers rank to drive change.

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Telco Global Connect 5

Sadiq Malik

In this paper, we investigate the challenges facing service providers and enterprises for deploying and monetizing LPWAN solution. We show in this paper that the traditional M2M approach might not be cost-effective for the needs of LPWAN IoT deployments due to dramatically lower ARPU requirements of IoT compared to traditional M2M. We also examine both cellular IoT (NB-IoT or Cat-NB1, Cat-M1, Cat-1) and LoRaWAN, with the objective to demonstrate the complementary aspects of the two technologies. We show how operators extend existing M2M use cases and swap 2G using cellular IoT, and in addition tap into the new unlicensed IoT market space using LoRaWAN. Interestingly, LoRaWAN is a natural over-the-top play for cellular IoT operators, as cellular IoT is an ideal backhaul technology for unlicensed LPWAN concentrators. Properly matching a connectivity solution to a use case is a complex multidimensional problem requiring analysis of several factors including battery lifetime, coverage, throughput, latency, total cost of ownership (TCO), amongst other factors. We discuss these factors and attempt to build a technology selection chart, and then build a business case for multi-technology IoT platform that leverages both LoRaWAN and Cellular IoT to serve the needs of all IoT use cases. We also provide insights on the service provider strategy for LPWAN deployment with examples from Tier-1 MNOs such as SK Telecom and Orange. Finally, we conclude the paper with overview of ThingPark Wireless as a multi-technology platform that addresses the challenges for both LoRaWAN and Cellular IoT deployments.

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