2. Century 21 Affiliated – Sun Prairie
215 McCoy Rd., Sun Prairie, WI 53590
Specializing in:
Residential. Relocation. Commercial. Water Front. Farms. Land
New Construction. Developments. Condominiums
3. Why Century 21 Affiliated ?
Our Company is # 7 in the World out of all Century 21 Offices
We utilize the latest technology to give our clients a
competitive to reach more buyers
Our relocation department is among the top in the country for
inbound referrals
We are dedicated to honesty, professional service
and results for our clients.
We have the dedication, experience and professional
insights & tools to meet your needs and exceed your
expectations.
4. The Big Picture
2007 Units by Firm SOLD
5,000
4,500
4,000
3,500
3,000
2,500 Series1
2,000
1,500
1,000
500
0
Century 21 Stark RE/MAX Coldwell Keller Restaino & Bunbury &
Affiliated Company Preferred Banker Williams Associates Associates
Success Realty
South Central Wisconsin MLS Sales – Properties Sold by Real Estate Firm
Closed Between 1/1/07 to 12/31/07
Source: South Central Wisconsin MLS Corporation
As with all statistics reported by the South Central WI MLS, this representation does not reflect all real estate activity in the market.
5. Competitive Edge
–We are your competitive edge in today’s real estate
market.
–We are a strong, growing company with real results.
–We strive every day to deliver unsurpassed
market intelligence and insights, and use our strengths
to help you successfully buy and sell real estate.
–We embrace your goals and are committed to achieving
them.
– Our network, experience, knowledge & award winning
State of the Art Technology working for you.
– 56 countries, 8,000 offices and 143,000 agents strong.
CENTURY 21 AFFILIATED
The Gold Standard. 5
6. Our History
8,000 Offices Worldwide
8,000 Offices Worldwide 2007
143,000 Sales Associates
143,000 Sales Associates CENTURY 21
CENTURY 21
56 Countries
56 Countries Expands to Russia
Expands to Russia 2006
40 Countries CENTURY 21
CENTURY 21
2002
Expands to Asia Pacific
Expands to Asia Pacific
20 Countries
CENTURY 21
CENTURY 21
1998 Expands to China
Expands to China
10 Countries
CENTURY 21
CENTURY 21
1989 Expands to Mexico
Expands to Mexico
5 Countries
CENTURY 21
CENTURY 21
1983 Expands to Japan
Expands to Japan
First CENTURY 21 International
First CENTURY 21 International
1974
2 Countries Office Opens in Canada
Office Opens in Canada
First CENTURY 21 Office
First CENTURY 21 Office 6
1971 Opens in California
Opens in California
7. How CENTURY 21 Affiliated
helps to achieve your goals
Proven
State of
the Art Results
Technology #1
Most Searched
Website
Local
Market
Century
Knowledge 21
Affiliated Lead
Router
Relocation Technology
Network Award
Winning
Service
7
8. A Growing Company
• In our current market many Real Estate
Companies are closing their doors or merging
their offices just to stay in business.
• Century 21 Affiliated is growing and has
already opened 4 new offices in 2007.
10. Our Brand & Network is Global
The only true International Brand
United Kingdom Korea
Korea
United Kingdom Portugal
Portugal 52
21
21 52
15
15
Canada
Canada France
France Spain
Spain China
358 771 23 China
358 771 23 506
506
USA Turkey
Turkey Japan
USA 64 Japan
4,346
4,346 64 591
591
Israel
Israel Benelux
Benelux Philippines
12 92 Philippines
Mexico Caribbean
Caribbean 12 92 5
Mexico 5
119 12
12
119 Mid East
Mid East
6 Asia Pacific
Asia Pacific
Central America 6
Central America 317
317
36
36
South America Australia
Australia New Zealand
South America 254 New Zealand
53
53 254 60
60
10
11. Our Brand Value
–We are a strong, vibrant and Global real estate family.
–We strive every day to deliver unsurpassed
market intelligence and insights, and use our strengths
to help you successfully buy and sell real estate.
–We embrace your goals and are committed to helping you
achieving them.
–Our knowledge, experience & network is your
competitive edge.
–56 countries, 8,000 offices and 143,000 agents strong.
strong
CENTURY 21 AFFILIATED: The Gold Standard.
12. What do consumers think?
CENTURY 21 has the CENTURY 21 49%
highest brand ReMax 45%
awareness level when Coldwell Banker 27%
compared to any other Prudential 12%
real estate organization ERA 5%
surveyed. GMAC 2%
0% 10% 20% 30% 40% 50% 60%
CENTURY 21 27%
First in consumers’
ReMax 21%
Coldwell Banker 11%
minds. CENTURY 21 is
Prudential 4%
the real estate
ERA 1%
organization consumers
GMAC 1% think of FIRST!
0% 5% 10% 15% 20% 25% 30%
12
2006 Millward Brown Study
15. Complete Marketing System
• Four levels of value-
added service
Additional Benefits . . . • The peace of mind
you deserve
Personalized marketing services • Additional benefits
from your CENTURY 21® including discounts
professional on a wide variety of
The power of the products and
CENTURY 21® brand services
Standard
Marketing Services
A Comprehensive Approach
for Selling Your Home
16. Customized Marketing Plan
Let Your
CENTURY 21®
Professional and
our Complete
Marketing
System do the
work for you.
17. Pricing Your Home
Pricing your home correctly
is crucial in selling your
home in a timely manner at
the highest possible price.
Current market conditions
determine the value.
Pricing too high or too low
can cost you valuable time
and money.
17
19. Where do Buyers NOW come from?
Old Fashioned Marketing…
Over 91% of
today’s
100%
90%
buyers
80% search the
70% Internet first!
60%
50% Series2
40%
30%
20%
10%
0%
Internet MLS Yard Sign Referral Open Newspaper
House
19
20. What is the implication?
Where Buyer First Learned About the Home They Purchased
50
45
40
35 Real Estate Agent
30
25 Internet
20
15
Yard Sign
10
5
0
2001 2003 2004 2005 2006
The Internet should be leveraged to
attract more buyers
22. Century21.com Marketing Tools
that help me Sell Your Property
• Room Planner
Interactive tool lets you
design virtual room layouts
• Slide Shows & Virtual Tours
Visually highlight the best features of
your home
• Mortgage
Mortgage calculator and • Neighborhood Profiles
financing information Important information about this
and other neighborhoods
30. Century 21 Affiliated – Lead Router!
2. Lead Router 3. Agent
Finds Agent Contacts
by Cell Phone Lead from
Anywhere
We are the ONLY
Company in our
1. Consumer
Inquires area offering this
Online Advanced
Technology
4. Fastest
Response
to
5. Greater
Buyers
opportunity
to sell your
home
faster!
30
32. Sellers Service Pledge
21 points of differentiation
– Commitment to service
– Agreement between you,
the seller, myself and my
CENTURY 21® office.
32
33. Quality Service
• We strive to
provide outstanding
service to our
clients! We are
proud to have a
99.3% Customer
Satisfaction Rate.
• Clients are invited
to complete and
return a Quality
Service Survey and
return it to our
independent 3rd
party research
group
• Consistent
monitoring of
service in order to
assure highest and
best quality.
34. A History of Proven Results
• Awards achieved*
• Our Office sells an
• Average Quality Service Survey Score* average of 1 home
every 2.3 days!
• Our Sales Agents sell
• Company’s market share statistics* more homes per
individual agent in our
entire area!
•Our Clients Receive on
• List price to sales price ratio* Average 98.66% of their
Asking Price! Above
the MLS average.
• Average days on market stats vs. MLS • We are gaining Market
Share!
average*
* See handout for our Company’s and our
Individual Office’s most current Statistics
35. Sherri Swan-Edmunds
Realtor since 1999
Top Sales Agent in Company since 2000
Agent Mentor & Trainer
Presidents Circle Production
Professional Memberships
- Wisconsin Board of Realtors
- National Association of Realtors
- SCWMLS Association
Luxury Home Institute Professional Member
Team Leader / Sales Manager Sun Prairie Office
Specializing in Residential, New Construction,
Condominiums, Relocation, Water Front &
Commercial Properties
Going ‘Above & Beyond’ always.
Sherri Swan-Edmunds
2015 McCoy Rd., Sun Prairie, WI 53590
608-225-2691
EdmundsS@c21affiliated.com
36. My Results & Goals
• Going Above & Beyond for my clients
• Exceeding your expectations
• Top Sales Agent in Production
• Trainer & Mentor of Realtors in South Central
Wisconsin
• Consistent, Quality Service Standards
• Over 8 Years experience as a full time
Professional
Sherri Swan-Edmunds
2015 McCoy Rd., Sun Prairie, WI 53590
608-225-2691
EdmundsS@c21affiliated.com
38. A Strong Support Team
Bill Kessler Judi Kessler Dan Kruse Lindsay Mosman Sherri Swan-Edmunds
Broker/Owner Broker/Owner Regional Sales Manager Team Leader
President Vice President Team Leader Trainer Sales Manager
Norene Strayer Lora Werner Jennifer Ludkze Lori Malin Amy McGill
Relocation Technology REO Reception and Office Manager
Team Leader Team Leader Team Leader Special Events Licensed Realtor
Coordinator 38
40. Giving Back To The Community
To Date CENTURY 21
To Date CENTURY 21
Has Raised Over $91,000,000
Has Raised Over $91,000,000 2007
For Easter Seals
For Easter Seals
$76,000,000 Raised In
$76,000,000 Raised In
2004 The First 25 Years
The First 25 Years
$62,000,000 Raised In The
$62,000,000 Raised In The
1999
First 20 Years
First 20 Years
$47,000,000 Raised In The
$47,000,000 Raised In The
1994 First 15 Years
First 15 Years
$20,000,000 Raised In The
$20,000,000 Raised In The
1989 First 10 Years
First 10 Years
$6,000,000 Raised In The
$6,000,000 Raised In The
1984
First 5 Years
First 5 Years
Easter Seals Selected
Easter Seals Selected 40
1979
As Primary Charity
As Primary Charity
44. Thank you!
Please let me know if you have any questions
at all and how I may best help
you, a friend or family member
obtain your goals!
I sincerely appreciate your continued support,
business & referrals! I will always work with
integrity & honesty with a result driven attitude
to help you accomplish your goals!
Sincerely,
Sherri Swan-Edmonds
608-225-2691
