It describes what makes apple so succesful and the most valuable share in the stock market. It describes that one person can be the reason of the sucess.

1. Casablanca
19/10/2011
Done by Edmond, Abderrafie, Talha and Mehdi
Supervised by Mr El Jaafari

2. Content
 History
 Products
 Slogan and logo
 Corporate structure and location
 Revenue and shares’ value
 Competitors
 Subsidaries
 Culture and success

3. History
 1976:Creation of the Apple I by Steve Jobs
and Stephen G Wozniak and Beginning of
the company

4. Products
 Mac and Accessories
 iPad
 iPod
 iPhone

5.  Apples TV
 Sofwares

6. Slogan and Logos
Slogans
 1 « Byte into an Apple » years 1970
 2 « Think Different » from 1997_2002
 3 « iThink » for the iMac promotion 1998
 4 « Say hello to iPhone » for iPhone
 5 « Hello » for the Macintosh,Newton and iPod
 6 « Small is huge »Mac mini 2009
 7 « The ultimate all-in-one goes all out. » iMac 2011

7. Logos
The original The rainbow The monochrome
logo with Isaac "bitten" logo, logo, used since
Newton under used from late 1998
an apple tree 1976 to 1998
New Logos

8. Corporate Structure
CEO
Timothy Cook
 Directors
Senior Vice presidents S.V. Presidents Vice presidents
iPhon Ind Glo
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Mac era d
Legal sofwa de CFO w co rnet
eng tio mar
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Ip Ipa
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9. LOcation
 located in the middle of Silicon Valley, at 1-
6 Infinite Loop, Cupertino, California

10. Revenue and shares’
value
 Revenue : US$ 65.23 billion (FY2010)
 Profit : US$ 14.01 billion (FY 2010)
 Total assets : US$ 75.18 billion (FY 2010)
 Total equity : US$ 47.79 billion (FY 2010)
 The most current valuable share in the world

11. Competitors
 Competitors in pc manufacturing
Dell,Compac, Alienware,Gateway….
Microsoft with Operating system(OS X/XP)
 Competitor in online
media(iTunes,MobileMe,iPhone)Blackberry,
samsunG,Nokia,Hotmail,Gmail and alike….
 Competitors in the servers markets with
HP,Sun,SGI and IBM
……..

12. Subsidaries
Name Juridiction of Incorporation
Apple operations
International (formerly Apple Ireland
Computer Inc. Limited)
Apple Operations
Europe (formerly Apple Computer Ireland
Limited)
Apple Computer Ireland
International
Braeburn United States
Capital, Inc.

13. Culture and Success

14. References
 Carmile.G,2011.Steve Jobs and the seven Rules of Sucess.[Online]. Entrepreneur Media, Inc.
Available at: <http://http://www.entrepreneur.com/article/220515> [Accessed 16 October
2011].
 Thrupoint,2011. Research and Markets: Apple Inc.: Company Profile and SWOT Analysis.
[online] (October 10, 2011)Available at: <http://http://fixed-mobile-
convergence.tmcnet.com/news/2011/10/10/5841848.htm> [Accessed 16 October 2011 ].
 Operating System,2004.Apple Company.[Online](May 14 2010) Available at :<http://
archive.wikiwix.com/cache/?url=http://www.operating-
system.org/betriebssystem/_english/fa-apple.htm&title=Apple%20Company>[Accessed 15
October 2011]
 Research and Markets,2011. Apple Inc. - SWOT Analysis.[Online](May 2011) Available at
:http://http://www.researchandmarkets.com/reports/555326/apple_inc_swot_analysis>[Ac
cessed 16 October 2011]
 google/images.com
 The official Board.com,2011.Apple.[Online](October 10 2011) Available at
:http://http://www.theofficialboard.com/org-chart/apple[Accessed 16 October 2011]
 Wikinwest,2006. SUBSIDIARIES OF APPLE COMPUTER, INC.*.[Online](December 26
2009)Available at :<http://
www.wikinvest.com/stock/Apple_(AAPL)/Subsidiaries_Apple_Computer_Inc>>[Accessed
16 October 2011]

15. 1955-2011