What Would Bernbach Say?

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Classic quotes from Bill Bernbach apply just as much to social media today as they did to advertising in general when he said them.

Business Technologie

Bernbachian quotes

Word-of-mouth is the best
medium of all

Bernbachian quotes

Properly practiced creativity can
make one ad do the work of 10

Bernbachian quotes

In communications, familiarity
breeds apathy

Bernbachian quotes

Properly practised creativity MUST result in
greater sales, more economically achieved

Bernbachian quotes

A great campaign will make a bad product fail
faster. It will make more people to know it’s bad

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