Ijmie vol 1-issue-3_abstract-1

International Journal of Management, IT & Engineering
CONTENTS
Sr. TITLE & NAME OF THE AUTHOR (S) Page No.
No.

The Strategy of De-Internationalization of the SMES of the Footwear in The Area

1 Metropolitana De Gudalajara. 6-7
Dr. José G. Vargas-Hernández
Evaluating the Effectiveness of Educational Institutions Using Frontier Analysis.
2 Dr. Vijaya Mani and Ms. Vani Haridasan
8-9

A Study on MBC Algorithm With Goodness Function.
3 P. Usha Madhuri and Dr.S.P. Rajagopalan
10-11

A study on investor’s perception towards investment decision in equity market
4 P.Varadharajan and Dr.P Vikkraman
12-13

Employee Retention: Love them or loose them
5 Mr. Omesh Chadha
14-15

Burgeoning confronts in Indian Banking
6 Ms. Ritu Wadhwa
16-17

An Efficient Centroid Selection Algorithm for K-means Clustering
7 Saranya and Dr.Punithavalli
18-19

Analysis, Simulation and Comparison of Different Multiplier Algorithms
8 Smiksha, Vikas Sindhu and Rajender Kumar
20-21

August IJMIE Volume 1, Issue 3 ISSN: 2249-0558
2011
__________________________________________________________

Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,
University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. Guzman
Ex. director of Centro de Capacitacion y Adiestramiento

Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGH
Professor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARY
Asst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYA
Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABU
Principal, The Oxford College of Business Management,BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMAR
Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A.
International Journal of Management, IT and Engineering
http://www.ijmra.us
2

2011
__________________________________________________________

Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINAR
ESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMED
Software Research Eng, Department of Bioinformatics, GERMANY

Mr. SANJAY ASATI
Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory Board
Dr.MANJIT DAS
Assitant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHAN
Maulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU

DR. RAJIV KHOSLA
Associate Professor and Head, Chandigarh Business School, MOHALI

http://www.ijmra.us
3

2011
__________________________________________________________
Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWAL
Associate Professor, Sinhgad Institute of Management, PUNE

DR. (Mrs.) ARCHANA ARJUN GHATULE
Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

DR. NEELAM RANI DHANDA
Associate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURI
Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD

Prof. Dr. BADAR ALAM IQBAL
Associate Professor, Department of Commerce,Aligarh Muslim University, UP

Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management,RAJKOT (INDIA)

MOID UDDIN AHMAD
Assistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORA
Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMAR
Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA
Assistant Professor ,Bhilai Institute Of Technology, INDORE

http://www.ijmra.us
4

2011
__________________________________________________________
Ms. MONIKA BHATNAGAR
Assistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJA
Assistant Professor, CSE Department of ITM University, GURGAON

Reviewers
Dr. B. CHANDRA MOHAN PATNAIK
Associate Professor, KSOM, KIIT University, BHUBANESWAR

Dr. P. S. NAGARAJAN
Assistant Professor, Alagappa Institute of Management, KARAIKUDI

Mr. K. V. L. N. ACHARYULU
Faculty, Dept. of Mathematics, Bapatla Engineering College, Bapatla, AP

Ms. MEENAKSHI AZAD
Assistant Professor, Master of Business Administration, GREATER NOIDA

Dr. MOHD NAZRI ISMAIL
Senior Lecturer, University of Kuala Lumpur (UniKL), MALAYSIA

Dr. O. P. RISHI
Associate Professor, CSE , Central University of RAJASTHAN

Ms. SWARANJEET ARORA
ASSISTANT PROFESSOR , PIMR, INDORE

Mr. RUPA.Ch
Associate Professor, CSE Department, VVIT, NAMBUR, ANDHRA PRADESH

Dr. S. RAJARAM
Assistant Professor, Kalasalingam University, Virudhunagar District, TAMIL NADU

Dr. A. JUSTIN DIRAVIAM
Assistant Professor, CSE, Sardar Raja College of Engineering, TAMIL NADU

Ms. SUPRIYA RAHEJA
Assistant Professor, CSE Department, ITM University, GURGAON
http://www.ijmra.us
5

2011
__________________________________________________________

Title

THE STRATEGY OF DE-INTERNATIONALIZATION OF
THE SMES OF THE FOOTWEAR IN THE AREA
METROPOLITANA DE GUADALAJARA

Author(s)

Dr. Jose G. Vargas-Hernández
Master's degree in business and economic studies,
University Center for economic and Magerial Sciences
University of Guadalajara

http://www.ijmra.us
6

2011
__________________________________________________________
Abstract:

The aim of this paper is to analyze the exogenous and endogenous factors that determine the
strategy of de-internationalization of SMEs in the sector of the footwear in the Metropolitan
Zone of Guadalajara (ZMG). The proposed model explains the adoption of the strategy of de-
internationalization from studies of comparative cases of SMEs in the footwear sector of the
ZMG. In-depth interviews were applied to managers and staff involved during the time that the
company was exporting. Analysis points out that lack of strategic planning and the instability in
the foreign currency exchange rate are major factors that determine the strategy of de-
internationalization in SMEs in the ZMG. Also, it is evident that the strategic imbalance during
the de-internationalization strategy is not considered as a failure, but rather as an opportunity to
redirect it and thus grow in the local market.

Key words: De-internationalization, strategy, exogenous and endogenous factors, SMEs.
JEL: M21, L25

http://www.ijmra.us
7

2011
__________________________________________________________

Title

Evaluating the Effectiveness of
Educational Institutions Using
Frontier Analysis

Author(s)

Dr. Vijaya Mani Ms. Vani Haridasan

Professor, Assistant Professor,
SSN School of Management and SSN School of Management and
Computer Applications Computer Applications
SSN College of Engineering, SSN College of Engineering,
Kalavakkam, Old Mahabalipuram Kalavakkam, Old Mahabalipuram
Road Road
Tamil Nadu Tamil Nadu

http://www.ijmra.us
8

2011
__________________________________________________________
Abstract:

The higher education system has been experimenting with management approaches to deal with
challenges arising from both internal as well as external factors. In this context, it is absolutely
essential to assess the quality of education offered by an educational institution with specific
reference to the reliability of how and when the learning takes place. There are lots of
quantitative techniques available and some work in this area has been already done. But there is
a dearth of literature focusing on the relative efficiency. One advanced operations research
technique which evaluates the relative efficiency is the Frontier Analysis or Data Envelopment
Analysis (DEA).

This paper attempts to use Frontier Analysis to assess the effectiveness of educational
institutions, specifically a set of selected institutions offering engineering education in Tamil
Nadu, India. The research has identified a set of input and output parameters for each institution,
from which the efficient frontiers (DMUs) are determined. The relative efficiency of the
institutions are measured with respect to the efficient frontier and then analyzed. Detailed
recommendations are set forth, for appropriate interventions to address the specific gaps
identified through the gaps analysis. The analysis further provides useful information and opens
up new avenues for future research.

Keywords: Data Envelopment Analysis, Effectiveness, Education, Relative efficiency, Frontier
Analysis, DMU

http://www.ijmra.us
9

2011
__________________________________________________________

Title

A STUDY ON MBC ALGORITHM WITH
GOODNESS FUNCTION

Author(s)

P. Usha Madhuri Dr.S.P. Rajagopalan
Research Scholar, Emeritus Professor,

Dr.M.G.R University, Dr.M.G.R University,

Chennai, India Chennai, India

http://www.ijmra.us
10

2011
__________________________________________________________
Abstract:

In Data Mining, clustering is one of the efficient techniques used to extract useful information
from large quantities of data. A cluster is a collection of data objects relatively similar to one
another in some respect and relatively dissimilar to the objects in other clusters. Clustering
analysis is an important technique in data mining. It is a process of grouping a set of physical or
abstract objects into classes of similar objects. Clustering can be viewed as unsupervised
classification.

Matrix Based Clustering (MBC) is a hierarchical clustering method with a goodness function
based on notions of bond and inner bond that in turn involve direct and indirect link measures.
MBC employs an operation close to matrix multiplication, but with a little modification. The
matrix base is thought helpful for calculations on advanced parallel machinery. The goal is to
achieve good clustering performance relative to other clustering methods. Real data is tested on
MBC to provide useful classification information.

Matrix Based Clustering algorithm (MBC) measures the “bond" of two clusters based on a
goodness function which is computed via matrix manipulation that utilizes not only direct links
but also indirect links between two clusters. The effectiveness of MBC is demonstrated with
several data sets that contain points in 2D space, a couple of which cannot be captured by other
methods such as OPTICS, CHAMELEON, or Matlab Fuzzy Clustering.

http://www.ijmra.us
11

2011
__________________________________________________________

Title

A study on investor’s perception
towards investment decision in
equity market

Author(s)

P.Varadharajan Dr.P Vikkraman
Assistant Professor, Director(I/C),

PSG Institute of Management, Anna University,

Coimbatore, Tamilnadu Coimbatore, Tamilnadu

http://www.ijmra.us
12

2011
__________________________________________________________
Abstract:

The main focus of this research paper is to identify the investors’ perceptions towards investment
decision in equity market. The sample size for the study was 50 investors in Coimbatore and
studied their attitude towards selection of stock, company, risk, equity portfolio, financial affairs
and their expected return. Frequency analysis and various statistical tools were used to describe
the variables. Suggestions given in the end will help the investors to sort out the errors
committed by them in making investment decisions.

Key words: Investment, stock, risk, portfolio, financial affairs & investment decision.

http://www.ijmra.us
13

2011
__________________________________________________________

Title

Employee Retention:

Love them or loose them

Author(s)

Mr. Omesh Chadha
Research Scholar (Ph.D. Programme),

Singhania University,

Rajasthan

http://www.ijmra.us
14

2011
__________________________________________________________
Abstract:

“Start with good people, lay out the rules, communicate with your employees, motivate
them and reward them. If you do all those things effectively, you can't miss.”

Employee retention has become a major concern for organizations of any nature.
Employee attrition is a costly dilemma for all organizations. In one of the survey it was found
that 90% of those firms surveyed said it was more difficult to retain talented individuals than it
was several years before. Therefore, it is imperative that organizations and managers recognize
that retention must be a continuing HR emphasis and a significant responsibility for all
supervisors and managers.

Employee retention involves taking measures to encourage employees to remain in the
organization for a longer tenure. The corporate world today is facing a lot of problems in
retaining competent and able employees in the organization. It is very essential to recruit
knowledgeable people in the organization and it is still more important to retain them.

Job mobility is increasing at a rapid pace and so recruiting competent people is also
becoming difficult, especially in India .Organizations these days create an enabling culture to
help employees retain in the organization and also to protect the existing skilled manpower, since
there is no dearth of opportunities for a talented person.

The main objective of this paper was to find the reasons of employee turnover in the
organizations and another objective of the research was to study the strategies to be employed,
which should be adopted by the organizations to retain their employees.

Key Words: Employee, Retention, Organizations.

http://www.ijmra.us
15

2011
__________________________________________________________

Title

Burgeoning confronts in Indian
Banking

Author(s)

Ms. Ritu Wadhwa
Assistant Professor – Finance

Jaipuria Institute of Management

Noida

http://www.ijmra.us
16

2011
__________________________________________________________
ABSTRACT:

The contemporary economic circumstances present numerous prospects and confronts to the
existing banks. It is up to the banks to influence the opportunities to meet up the challenges to
the best of their abilities. Banking Industry has observed a lot of chaos owing to the global
financial crisis. The Reserve Bank of India (RBI), Ministry of Finance and other regulatory
authorities has made various remarkable efforts to get better regulation in the sector. Many of
large banks operating in the market have exploited the changed regulations (viz., change in CRR
and interest rate) to give better choices to prospective customers. Acceptance of fresh practices
to accommodate to the challenging economy situation has enabled the banks to meet up the
varying customer necessities. As compare to other regional banks, over the last few years, Indian
banks have achieved favorably on growth, asset quality and profitability. This paper would throw
light on latest development in area of banking with emphasis on confronts or challenges faced by
Indian banking industry.

Key Words: International financial reporting standards, financial inclusion.

http://www.ijmra.us
17

2011
__________________________________________________________

Title

An Efficient Centroid Selection
Algorithm for K-means Clustering

Author(s)

Saranya Dr.Punithavalli
Research Scholar Dean, School of Computer Studies
Bharathiyar University, Dr SNS College of Arts & Science,
Coimbatore, India Coimbatore, India
.

http://www.ijmra.us
18

2011
__________________________________________________________
Abstract:

This paper, we proposes an algorithm for performing data partitioning along the data axis with
the highest variance to improve the accuracy. The data partitioning tries to divide data space into
small cells or clusters where inter cluster distance are large and intra cluster distance are small as
possible. Cells are partitioned one at a time until the number of cells equals to the predefined
number of clusters, K. The centers of the K cells become the initial cluster centers for K-means.
The experimental results shows that the proposed algorithm will be more effective and efficient
converge to better clustering results than the existing clustering.

Keyword: Data clustering, k-means algorithm, Data partitioning.

http://www.ijmra.us
19

2011
__________________________________________________________

Title

Analysis, Simulation and
Comparison of Different Multiplier
Algorithms

Authors

Smiksha Vikas Sindhu Rajender Kumar
M.Tech Student, ECE, UIET A.P. ECE, UIET A.P, SES, BPSMV
Rohtak, India Rohtak, India Sonipat, India

http://www.ijmra.us
20

2011
__________________________________________________________
Abstract:

High performance systems such as microprocessors, digital signal processors, filters, ALU etc.
which is need of hour now days requires a lot of components. One of main component of these
high performance systems is multiplier. Most of the DSP computations involve the use of
multiply-accumulate operations, and therefore the design of fast and efficient multipliers is
imperative. However, area and speed are usually conflicting constraints so that improving speed
results mostly in larger areas. This paper investigates analysis of different multiplier for speed,
area and memory usage. we try to present an efficient multiplier is produce fast, accurate and
require minimum area. In this paper we will first study three different types of multipliers: array
multiplier, radix-2 and radix-4 modified booth multiplier algorithm. Then we compared the
working of different multipliers by comparing the memory usage, speed and area by each of
them. The result of this paper helps us to choose a better option to choose a better multiplier out
of three multipliers in fabricating different systems.

Keywords: Multiplier, speed, area, DSP, System.

http://www.ijmra.us
21

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