SEO is important for ERAU to increase exposure of new programs and websites, improve usability by helping users find relevant content, and drive traffic through SEO statistics. Everyone in Web Technologies Services has a role in SEO, which starts with a content strategy of updated, relevant content in a clear layout optimized for search engines and other platforms. Design and development also contribute by engaging users and applying clean code for search bots to index pages properly, while post-launch maintenance through monthly updates keeps sites current and maintaining SEO authority.

1. SEO Discussion
ERAU - Web Technologies Services

2. What is SEO?
Why is it important?
Users and your audience come first.
How do we start?
What is everyone’s role with SEO?
How do we know it’s working?

3. What is SEO?
• Search Engine Optimization
– What does it take to get your website on the first or second page of
the SERP (search engine results page)?

4. Google
Authority
Videos
Podcasts
Images and
Infographics
Quality
Links
Updated
Content

5. Why is it important to ERAU?
• Introduction of new programs and new websites.
• Increase exposure (show expertise, stay current).
• Improved usability. Lets users easily find relevant content.
• SEO Statistics

7. How do we start?
• Everyone in the Web Technologies Services department has
a role in SEO!

8. How do we start?
• Content strategy first!

9. Content

10. What is a content strategy?
• Updated and relevant content
• Newspaper layout – Easy to scan, clear headlines
• On-page Optimization: Keyword research, meta-title, meta-
description
• Also includes other digital platforms – Email marketing
campaigns, press releases, blog articles,
• Social Indicators: Facebook shares, Twitter shares, Google +

11. Design – (Design + Content)

12. Design
• Design will drive how much or how little our content will
engage the user.

13. Development

14. Development
• Develop clean and structured URL’s
• Apply clean easy to read code (for Google bot)
• Review crawl diagnostic reports
• Moz

15. Post Launch

16. Post Launch
• Stale websites will lose SEO authority
• The site should be updated on a monthly basis to keep it
current
• Web Services will guide the customer on these best practices
for maintaining an optimized and user focused website.

17. And we’re off to create awesome websites!