The document discusses using OpenURL activity data to provide recommendations and personalization, similar to how a pizza delivery service knows customers' usual orders and can recommend new options. It provides examples of OpenURL request data logged by institutional resolvers and routers that could be used to see common search patterns and provide additional related resources to users. The document encourages analyzing the public OpenURL log data to learn more about usage at individual institutions and how to best maintain and upgrade the service.

1. Using OpenURL Activity Data Project Sheila Fraser, EDINA Middleware: UK OpenURL Router JISC-Funded Project

2. Image: Barb Watson http://www.flickr.com/photos/dearbarbz365/4954258961/

3. Mmmmm, pizza Pizza maker Favourite pizza site Give pizza attributes (mmm, pepperoni with jalapeños) Delivery instructions Pizza maker Pizza maker

4. The OpenURL Router works like pizza e.g. on citeulike Student / researcher: reference for journal article Institutional Resolver Institutional Resolver Institutional Resolver Institutional Resolver Redirect request openURL request Publisher Redirect request to best available source Institutional Repository Others OpenURL Router

5. Pizza Logging Favourite pizza site Give pizza attributes (mmm, pepperoni) Delivery instructions Pizza maker They know where I live… Log

6. OpenURL Router Logging e.g. on citeulike Student / researcher: reference for journal article Institutional Resolver Redirect request openURL request Redirect request to best available source Institutional Repository OpenURL Router Log: requests lookups button images Log

7. Pizza Data Favourite pizza site They know what I eat… Log Pizza maker Do you want pepperoni with jalapeños again? Delivery instructions

10. Pizza Recommendations Favourite pizza site Log Pizza maker Would you like to try your usual pepperoni with jalapeños pizza with new piri piri stuffed crust?

11. OpenURL Router Recommendations (prototype) e.g. on citeulike Student / researcher: reference for journal article openURL request OpenURL Router Log request: activity of what is being looked for Log Other people who looked for this also looked for….

12. demos.openurl.ac.uk Images copyright iStockphoto 2011

15. Anything about usage patterns?

16. So when’s best for service upgrades?

17. Looking for a nice bell curve

18. Mondays

20. Thank you! Image: Sheila Fraser 2011 CC BY-NC-SA 3.0 Image: Barb Watson http://www.flickr.com/photos/dearbarbz365/4954258961/ More info@ http://edina.ac.uk/projects/Using_OpenURL_Activity_data_summary.html