1. SharePoint 2010
A Social Primer
September 24, 2011
Ori Fishler, Director, Web Solutions, Edgewater Technology Inc.
OFishler@edgewater.com

2. The Critical Need for Sharing
• Remote / Virtual workforce and siloed information workers
• Hard to expand exposure to what is happening beyond a
small team

3. Evolution
• Collaboration Everyone
• Web 2.0
• Social Network Colleagues
• Enterprise 2.0
• Social Technologies Team
• Networked Enterprise
• Social Graph
Me

4. The Business Case:
The rise of the Networked Enterprise: Web 2.0 finds its
payday
McKinsey’s new survey research finds that companies
using the Web intensively gain greater market share
and higher margins
December 2010

5. Business Impact & Benefits
McKinsey & Company 12/2010

6. McKinsey & Company 12/2010

7. Social Technologies Adoption
McKinsey & Company 12/2010

8. Microsoft SharePoint 2010:
Social Collaboration
Enabler

9. Don’t Invent, Borrow and Integrate!
‣ My Site, Colleagues, Groups,
Connection browsing, Skill
browsing
‣ Status updates, Activity feeds
‣ Tagging and tag clouds, Bookmark
sharing
‣ Content rating, Comments, Like
‣ Image and Video sharing
‣ Blogs & Wikis
‣ Presence and IM, Live meetings
‣ Discussion forums

10. Main Concepts
• Don’t force it. Maximum Privacy
• Granular control over what you share and what you
see
• MySite as the center of networking activity
• A network of colleagues, No handshake required
• Search focused approach to finding people
• 5 Pillars:
o Filling a profile
o Building the network
o Sharing
o Viewing
o Finding

11. Building the Network

12. Managing Permissions
• Only Me
• My Manager
• My Team
• My Colleagues
• Everyone
Colleagues can be organized into Groups but you
can not assing

13. Sharing

14. What is Shared?
• My Status
• My Actions on Content
o Tag
o Notes
o Ratings
• My Interests
• My Memberships
• Blog Posts
• My Profile details
o Manager
o Birthday
o Changes to Profile

15. Like, Notes & Ratings
• Like is a tag
• Tagging or notes
generate an activity
• Notes can be added
to pages or documents
• You can subscribe to
tags
• Ratings enabled at a
library level

16. Viewing and Following Tags

17. My Site – News Feed
You will see what
other people
chose to Share
with you

18. Finding the right person
• Ask me about
• Skills
• Interests
• Projects
• Organization chart

19. Implementing a Social
Network with SharePoint
2010

20. Implementation Challenges:
• Requires users to take action
o Fill Profile
o Add Colleagues
• Tagging not intuitive
• Rating / commenting not always available
• Too focused in My Site, Users may not be aware
• Limited activity tracking
• Limited integration into Outlook
• Mental Challenges:
o Sense of being tracked and monitored

21. Implementing Social Networks
• Building a process to ensure people fill their profile
and add colleagues
o Small group training sessions
o Part of onboarding
• Executive buy in and participation
• Updating status – chore or fun?
• Use as channel for news, announcements etc. to
get people used to getting information this way
• Assign local champions

22. McKinsey Study Recommendations
• Integrate the use of Web 2.0 into employees’ day-to-day
work activities.
• Continue to drive adoption and usage. Benefits appear
to be limited without a base level of adoption and
usage.
• Break down the barriers to organizational change. Fully
networked organizations appear to have more fluid
information flows, deploy talent more flexibly to deal
with problems, and allow employees lower in the
corporate hierarchy to make decisions.
• Apply Web 2.0 technologies to interactions with
customers, business partners, and employees. External
interactions are correlated with self-reported market
share gains.

23. Helping the process along
• Set up recommendations for colleagues
o based on email analysis
o Based on SharePoint activity
• Enhanced – Centralized activity stream
• Outlook Integration

24. Outlook 2010 Social Network
Connector
Hidden treasure: A way to
see news stream within
outlook.

25. Contact
• Ori Fishler, Director, Web Solutions, Edgewater
Technology Inc. OFishler@edgewater.com

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