During the 2010 AIIM Expo + Conference in Philadelphia, April 20th-22nd, Ori Fishler, conducted a short presentation on the social integration capabilities of SharePoint 2010. In this thought provoking session, Ori highlighted opportunities for portal upgrade into an enterprise 2.0 emergent environment with SP 2010 and the best ways to make it a success and drive adoption.

1. If You Build It, Will They Become
Social?
SharePoint 2010 Social
Features and how to make
their implementation an
organizational success

2. Agenda
‣ Edgewater Overview
‣ Introduction: A New Social Reality
‣ Microsoft SharePoint 2010 new Social Features
‣ Adoption & Best Practices
‣ Getting Started
edgewater.com
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3. Edgewater Technology, Inc
‣ Edgewater provides a unique blend of specialty IT services
consolidated into four major offerings:
• Advisory Services
• Strategic Business Services
• Enterprise Applications
• Strategic Technical & Data Services
‣ Founded in 1992
– Headquartered in Wakefield, MA
– Large North American footprint
– + 330 Employees
– +700 clients
– +2200 projects completed to date
– Publicly Traded (NASDAQ: EDGW)
edgewater.com
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4. Sampling of Customers
CPG/Manufacturing Healthcare Insurance
Emerging Hospitality Life Sciences
Financial Services Information/Media Retail
edgewater.com
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5. Edgewater Technology: Web Solutions
Externally Facing Sales
Marketing Service
E-Commerce
Community Mobile
and Commerce and
Collaboration Content
E-Marketing Customer Self
Services Search Personalization Service
Internally Facing Content
Web Analytics
Management
Core
Internal Collaboration and Applications
edgewater.com
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6. Web Solutions Practice
• Web 2.0 Strategy
• Competitive Analysis
Strategy • Road Map Development
Web Strategy
• Organization Assessment
• Operational Strategy
Planning Business / • Budgeting & Planning
Vendor
Functional
Selection
Requirement
Execution
Usability and
Creative Web
Interface
Services Development
Development
Product Program Testing and
Integration
Customization Management Deployment
edgewater.com
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7. Introduction: A New Social
Reality
edgewater.com
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8. New World of Expectations – Driven by Consumers
‣ Complete Access and Control
‣ Easy to Use, Rich Interfaces
‣ Anytime, Anywhere, Any Device
• In Real Time!
‣ Communicate, Collaborate,
Interact, Share
edgewater.com
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9. Social Media is not a Passing Fad
What is it?
Social Media integrates social interaction with publishing and
distribution technologies to foster:
• Content generation
• Thought distribution
• Debate
• Productivity
• Innovation
COLLABORATION adds value by
• Connecting people
• Knowledge sharing
• Building Community
edgewater.com
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10. What’s in it for me?
‣ Increase productivity and efficiency
‣ Cut expenses (travel, meeting prep, etc.)
‣ Make better decisions
‣ Improve organizational knowledge
‣ Provides people with new ways to connect and share
knowledge
‣ Blogs and Discussion Groups can trigger problem solving and
new ideas
‣ Social Media provide a way to unhide and share knowledge
‣ Social networking profiles help people find experts
edgewater.com
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11. Microsoft SharePoint 2010:
Social Collaboration Enabler
edgewater.com
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12. Don’t Invent, Borrow and Integrate!
‣ My Site, Colleagues, Groups,
Connection browsing, Skill
browsing
‣ Status updates, Activity feeds
‣ Tagging and tag clouds, Bookmark
sharing
‣ Content rating, Comments, Like
‣ Image and Video sharing
‣ Blogs & Wikis
‣ Presence and IM, Live meetings
‣ Discussion forums
edgewater.com
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13. If you build it, Will they
become social?
edgewater.com
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14. What to expect
Level of Involvement
1%
9%
Passive
Active
Champions
90%
edgewater.com
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15. Critical Success Factors: Enterprise 2.0
‣ Andrew McAfee’s hypothesis: Within organizations,
collaboration technologies are dictated by the most
powerful person involved in the collaboration.
‣ User Adoption
• Distributed ownerships and local champions
• Identify and cultivate your community leaders
• Executive buy in and participation
• Put Intranet use in the line of business: use of the
Intranet is not outside your work, it is where work
gets done!
• Training
edgewater.com
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16. Critical Success Factors
‣ Scalability and Flexibility
• Ability to quickly adapt, try and fail often
• Allowing groups to start their own areas
‣ Right Level of Control and Governance
• Establish clear guidelines
• Ask the community to report any deviations.
edgewater.com
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17. Enterprise 2.0 Maturity Model
Enterprise Information and Intelligence
Accessibility
7.
Gain
6. Insight
Combine
, Mashup
5.
Context and
4. Relationships
Collaborate,
3.
Contribute, Share, Inter
Create, Com act
2. ment
Consume, R
ead, Learn
1.
Subscribe,
Find
User Interactivity and Engagement Level
edgewater.com
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18. Edgewater Technology - Key Offerings
‣ Strategy, Architecture & ‣ Implementation
Planning • Customization
‣ Prototypes & Quick • Custom Webparts and
coding
Starts
• Integration
‣ User Experience
‣ Upgrades & Migration
edgewater.com
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19. Quick start – Up and running in 8-10 weeks
Plan Launch Leverage
Educational demonstration SharePoint environment Administrator training
on a virtual server
Strategy definition Quick Start solution User training
framework
Technical, security and Implementation of defined Leverage Planning: future
active directory customizations and directions and plans
requirements components
Business requirement Setting of accounts and Implementation Roadmap
interviews access to provided virtual
environment
SharePoint architecture Transfer of Virtual
Environment to Client
SharePoint implementation
Plan Presentation
edgewater.com
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20. For Demo and More
Information come see us in
booth 2128
ofishler@edgewater.com
edgewater.com
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