Learn about SuiteCRM; a full-service customer relationship management solution for hospitality. Learn how hospitality organizations can leverage existing Microsoft investments to successfully integrate their CRM solution and drive user adoption.

1. Introducing SuiteCRM June 18, 2010

2. Manage your customers or watch them disappear Retain existing customers and capture new customers Increase value of existing customers Study, segment, and execute innovative strategies Drive sales through more effective target marketing Make better, more profitable decisions Maximize the value of your existing customer data Be proactive with customer relationships

3. Critical Challenges to CRM Success General CRM Challenges Pipeline & Performance Reporting Tracking Sales Activities and Interactions Customer Analytics for Innovative Segmentation and Campaigns Measure & Track the Effectiveness of Sales Team & Marketing Efforts Standard Sales Processes Self-service Access to Marketing Collateral Mobile Access to Customer Data User Adoption Hospitality CRM Challenges Integrating with Folio & Other Hospitality Systems Not a Typical Order to Cash Process Complex Distribution Channel Model Managing National and Local Accounts Across Large portfolio Sales and Marketing Don’t Collaborate Unique Hospitality Pricing Model Managing Group Blocks and Events Not Marketing to Top Tier Accounts

4. CRM Maturity: Where are you? Maturity Time

5. Microsoft’s Vision for CRM Deliver an easier and more natural user experience Works the way you do Deliver highly configurable workflow and analytics Works the way your business does Deliver a flexible platform that simplifies integration Works the way technology should

7. Over 750,000 users in more than 80 countries

8. Global network of software and services partners

9. Fast, flexible, and affordable

10. Full CRM suite of marketing, sales, and service

11. Native Office experience for rapid adoption

12. Multi-language with more than 25 languages

13. Advanced SOA / Web services architectureMicrosoft Dynamics CRM at a Glance

14. Where Microsoft Dynamics CRM Meets Hospitality! SuiteCRM Direct-to-Consumer B2B The Guest National, Regional & Local Accounts

15. Edgewater SuiteCRM Mobile Support Group Sales & Events Outlook Integration Reporting & Analytics Guest Relationship Mgmt

16. SuiteCRM delivers critical functionality to drive the business

17. SuiteCRM Conceptual Architecture Leverages familiar tools you likely own Batch, OnDemand & real-time capability Industry standard toolset Seamless integration to a business’s critical applications Flexible to address any unique requirements Scales able for Mid-market and Enterprise organizations

18. Best Of Breed Internet Marketing

20. Use CRM fields

21. CRM Marketing Lists

22. Test sends

23. Fast results

24. Track Web Pages

25. Bounces

27. Create Contacts or Leads

28. Update any field data

29. Duplicate check

30. Tracks visitorSalesknows who to call Marketingknows what’s working

32. Aggregation of final results

33. Distribute to sales for follow-up

34. Try to correlate responses/revenue

35. Argument ensues sales-marketing

36. Lost revenue, wasted time & focus

37. Contact database

38. Excel exports

39. Import into email system

40. Planning docs on network drives

41. Decide who manually processes