Building for Agencies and Generating ROI for their brands - Take a peek at some of our more celebrated campaigns.

1. Majestic Media
Majestic Media Ltd.
Social Technology
and App Development
Expertise since 2007

2. About Us
Keeping Up With Trends
Source: Add This Blog (http://www.addthis.com/blog/page/4/)
• We keep up with the latest trends
• We subscribe to the latest tech blogs & news keeping you
informed on what will work for your brand
• Our developers and staff spend at least 15% of their time doing
research and development
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3. Successful Integrations
Source: Add This Blog (http://www.addthis.com/blog/page/4/)
KIA Motors – Rio Roadtrip
Mac’s Convenience – Stick it Out There
HomeSense Canada – Design Your Digs
Kraft Crystal Light – Digital Sampling
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4. Kia Motors
Kia Rio Roadtrip
Grow the Facebook fan base to 20,000 while promoting the new fuel
efficient Kia Rio.
Users were asked to drop a pin anywhere on a map to predict how far the
couple can go on a single tank of gas for a chance to win a new car.
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5. Kia Motors
Our Execution: Facebook App, Strategy, Design & Development
• Anti-cheat mechanism
• Secure Contest Management System
• Advanced mapping tool where users can drop a pin to a specific location
• Reverse geo-lookups using Google Maps to find nearest pins
• Backend coding to enable administrators to select a winner that is
closest to the actual location where the car ran out of gas
• Cross checked entries against 9,000 users that have tried to previously
cheat contests (blacklisted cheaters that are banned from promotions)
• Content Management System (CMS) allowing for secure login, downloading
entries, analytics, selecting secondary or grand prize winners
• Rapid Development (2 weeks)
• Bilingual implementation (FRE/ENG)
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6. Kia Motors
Our Execution: Facebook App, Strategy, Design & Development
Integrated Analytics
• Number of Facebook posts related to Kia Motors
• Number of Tweets
• Conversions & click-throughs of wall posts, status updates, tweets to
active users that engaged with the app
• Engagement/Share Rate
• CPF: Cost Per Fan (Maintenance)
• CPA: Cost Per Fan Acquisition
• Media Referrals (Earned, Paid, Generated)
• Community Growth
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7. Kia Motors
Our Execution: Facebook App, Strategy, Design & Development
• Exceeded 20,000 Facebook Fan Goal in less than 3 ½ weeks (28,500+)
• Revitalized Fan Base (“Talking About” indicator grew 300%)
• Contributed to year over year sales lift of 36.7% (developed 3 separate
digital campaigns in 2011)
• Cross-channel media integration: YouTube, Twitter, Facebook
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8. Protecting Your Brand’s Integrity
Proprietary Anti-Cheat Algorithm
• Developed an algorithm that can detect cheaters (suspicious entries)
Benefit to the brand = genuine contest participants will win prizes
and minimal negative banter about contest legitimacy
• Created a database of over 5,000 users that have tried to previously
cheat contests (blacklisted cheaters that are banned from promotions)
• Integrated with our Contest Management System so our clients can
quickly and easily see the campaign totals
• Algorithm is customized for each brand promotion
• CMS also allows for secure login, download entries, moderation,
analytics, selecting weekly or grand prize winners and much more…
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9. Mac’s Convenience Store
Froster “Stick it out There”
Create an online environment to engage consumers to purchase more
Froster product
Re-brand the Froster line of slushee drink
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10. Mac’s Convenience Store
Our Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store
• Mirrored Microsite and Facebook Application
• Highly Interactive with User-Generated Content uploads
• A first of it’s kind campaign in Canada; “Stick it Out
There” campaign prompted users to upload a picture of
their coloured tongue after drinking a Froster
• Managed and Delivered full Creative, Design &
Development
• All content uploaded to microsite was mirrored on the
Facebook application (and vice versa)
• Centralized database that takes all the content and
mirrors on the Facebook application and microsite
• Re-branded creative: microsite, Facebook apps, in-store
creative, wallpapers and 10 juicy flavours
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11. Mac’s Convenience Store
Our Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store
• Re-branded Froster brand entirely (based on Campaign Creative)
• Grew Facebook fan base from 0 – 22,000 in under 8 weeks
• 16.9% lift in Froster Sales over previous year
• Developed and Implemented custom I-Phone App
• App Featured for innovation in Marketing Magazine
• Based on response, launched Mid-Campaign add-on component
to have consumers name the next Froster holiday flavour
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12. HomeSense
Design Your Digs
Capture the spirit of Back to School and Back to Work among Facebook
fans looking to re-design their working environment.
Create deep user engagement while generating seasonal product interest.
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13. HomeSense
Our Execution: Microsite, Facebook App, Strategy, Design & Development
• Custom Omniture analytics with click-tracking to measure ROI of various
media outlets: i.e. Radio, print, in-store, online.
• Drag and drop functionality for fans to design their unique environment
from HomeSense products to create their own dorm or home office
• Strategy and Concept developed for our agency partner (including full
User-Experience (app flow & wireframes)
• Full Creative, Design & Development
• All content uploaded to microsite was mirrored on the Facebook
application (and vice versa)
• Flash implementation: ability to change room wall colours, used real life
products, easy to use drag and drop tool
• Robust contest engine (most votes wins $1,000 HomeSense gift card)
• Printable item lists for any room (create a shopping list to take to store)
• Database of all products to show total savings & in-store price of products
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14. HomeSense
Our Execution: Cross-media integration (TV, print, in-store, radio, online)
• Over 7,000 User-Generated Content uploads in under 1 week
• Over 15,000 new Facebook Fans
• Selected by Facebook as a featured application
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15. Kraft Crystal Light
Free Samples: Go Viral!
Source: Add This Blog (http://www.addthis.com/blog/page/4/)
Distribute 50,000 samples online.
Provide secure system for non-duplication and sample fulfillment.
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16. Kraft Crystal Light
Our Execution: Online, Sharing, CMS, Facebook integration, Analytics
• Developed a strategy for open product distribution online and on
Facebook
• Strategy Development and User Experience (UX) design
• Custom CMS created for the fulfillment house (they can download daily
Excel files of sample requests)
• Rapid prototyping: Created in under 2 weeks
• Research and Development that allowed non-Facebook users/traffic to
still access the application and request free samples without the need to
create a Facebook account
• Application Hosting
• App Development (bilingual deployment)
• Analytics Integration
• Bilingual Execution (Fre/Eng)
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17. Kraft Crystal Light
Our Execution: Online, Sharing, CMS, Facebook integration, Analytics
Bilingual
(Fre/Eng)
Custom CMS for the
fulfilment house to send
out samples
Started off
with 0 fans
FIRST of it’s kind in Canada
- Accessible to Online and
Facebook members
seamlessly
VIRAL
Option to Share after sample confirmation receipt
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18. Kraft Crystal Light
Our Execution: Online, Facebook, Rich-media banners
Source: Add This Blog (http://www.addthis.com/blog/page/4/)
• Viral growth: 300 samples Day 1, 6,000 samples Day 2
• 49,000 samples distributed digitally in 4 weeks
(had to close application to prevent exceeding sample supply)
• 11,000 new Facebook fans generated
(Facebook “Like” was not a sample requirement)
• Cross-channel media: Online, Facebook, Rich-media banners
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19. Contact Information
Mario Zelaya Edward Sattaur
Managing & Exec. Creative Director Director of Agency Partnerships
t: 1(888) 483-3331 t: 1(888) 483-3331
m: (905) 334-5445 m: (416) 735-5885
f: 1(888) 331-3231 f: 1(888) 331-3231
e: marioz@majesticmedia.ca e: edward@majesticmedia.ca
w: www.majesticmedia.ca w: www.majesticmedia.ca
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