How Not To Screw Up With QR Codes - at TeaCampLondon

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Terence Eden

A quick presentation to the UK Government meetup - #teacamp http://teacamp.co.uk/2012/06/teacamp-14-jun-2012-qr-codes/

Technologie Business

Who Am I?
● Terence Eden
● Mobile Internet Consultant with 9 years
experience in Mobile Web
● QR strategist for Museums, Government
departments, Network Operators, Advertisers...
and now you!

● Read my blog
● http://shkspr.mobi/blog/
@edent http://shkspr.mobi/blog #teacamp

What's a Barcode?

@edent http://shkspr.mobi/blog #teacamp

What's a 2D Barcode?

@edent http://shkspr.mobi/blog #teacamp

What Is A QR Code?
● Free and Open Standard
● Can hold URLs
● (and much more)
● Quick and easy to scan
● Works on all cameraphones
● not just “smartphones”
● Free apps for all platforms
● http://GetReader.com

@edent http://shkspr.mobi/blog #teacamp

Myth

No one is using QR
codes

@edent http://shkspr.mobi/blog #teacamp

QR Codes Are Everywhere

@edent http://shkspr.mobi/blog #teacamp

Printed on anything

@edent http://shkspr.mobi/blog #teacamp

In all sorts of places

@edent http://shkspr.mobi/blog #teacamp

Myth

No one is scanning QR
codes

@edent http://shkspr.mobi/blog #teacamp

HAHAHAHAHAHAHA!!!!11!!

@edent http://shkspr.mobi/blog #teacamp

TfL

@edent http://shkspr.mobi/blog #teacamp

Rail Tickets

@edent http://shkspr.mobi/blog #teacamp

Qrpedia – 6 Months

@edent http://shkspr.mobi/blog #teacamp

Myth

QR Codes can only
contain a URL

@edent http://shkspr.mobi/blog #teacamp

Any Form of (UTF-8) Data
● Text
● Hello World
● URL
● http://shkspr.mobi/blog/
● Phone Number
● tel:+447717512963
● Email Address
● mailto:qrcodes@shkspr.mobi
● SMS
● smsto:+447717512963
@edent http://shkspr.mobi/blog #teacamp

Myth

It's easy to damage a QR
code

@edent http://shkspr.mobi/blog #teacamp

Well...

@edent http://shkspr.mobi/blog #teacamp

Error Correction

@edent http://shkspr.mobi/blog #teacamp

Myth

QR Codes look boring

@edent http://shkspr.mobi/blog #teacamp

Only if you are boring

@edent http://shkspr.mobi/blog #teacamp

● http://ming-ling.livejournal.com/164215.html
@edent http://shkspr.mobi/blog #teacamp

Myth

It's really complicated
and expensive to
generate QR codes

@edent http://shkspr.mobi/blog #teacamp

How To Generate QR Codes
● Websites
● http://code.google.com/apis/chart/docs/gallery/qr_codes.html
● Services
● http://www.swetake.com/qr/qr_cgi_e.html
● Computer Programs
● http://fukuchi.org/works/qrencode/manual/index.html
● Open Source
● https://github.com/edent/QR-Generator-PHP

@edent http://shkspr.mobi/blog #teacamp

Break

@edent http://shkspr.mobi/blog #teacamp

The Ten Commandments

@edent http://shkspr.mobi/blog #teacamp

I

Your QR code shall
be large enough
and clear enough
to scan easily
@edent http://shkspr.mobi/blog #teacamp

II Minimum Data
● http://www.youtube.com/ vs http://youtu.be/

@edent http://shkspr.mobi/blog #teacamp

III Mobile Friendly
● Respect the user
● Not everyone has a phone as awesome as
yours
● Pay Per MB is still common
● How fast is the mobile internet abroad?
● How fast is the mobile internet at home?
● How fast is the mobile internet at work?

@edent http://shkspr.mobi/blog #teacamp

IV International
I18n – Can all your customers
speak English?

+44 – Will any of your customers
be calling from abroad, or have a
foreign SIM card?

@edent http://shkspr.mobi/blog #teacamp

V Multi-Platform

What %age of
stakeholders have an
iPhone?

Do you know your
demographics?
@edent http://shkspr.mobi/blog #teacamp

What Not To Do

http://www.2dbarcodestrategy.com/2010/12/barnes-noble-uses-qr-codes.html
@edent http://shkspr.mobi/blog #teacamp

VI Statistics
● Part of your existing analytics
● Mobile specific

@edent http://shkspr.mobi/blog #teacamp

VII CTA
● How do you tell people to scan?
● What incentives can you give them?
● What's contained in the code?

@edent http://shkspr.mobi/blog #teacamp

VIII Testing
● Test
● Test on another phone
● Test on a dozen phones
● Test in different network coverage
● Test alternative MNOs
● Test in various lighting conditions
● Test after the code has got damaged
● Test in physical location
@edent http://shkspr.mobi/blog #teacamp

IX Usefulness
● Why are you doing this?
● What will your customers get out of this?
● How do you know if you have succeeded?

@edent http://shkspr.mobi/blog #teacamp

X Can They Be Scanned?

@edent http://shkspr.mobi/blog #teacamp

Considerations
● Are staff trained?
● Is everything mobile friendly?
● Why are you creating them?
● How are they monitored?
● What is the decommissioning process?

@edent http://shkspr.mobi/blog #teacamp

Thank You
Terence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent
+44 7717 512 963

@edent http://shkspr.mobi/blog #teacamp

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How Not To Screw Up With QR Codes - at TeaCampLondon

1. Who Am I? ● Terence Eden ● Mobile Internet Consultant with 9 years experience in Mobile Web ● QR strategist for Museums, Government departments, Network Operators, Advertisers... and now you! ● Read my blog ● http://shkspr.mobi/blog/ @edent http://shkspr.mobi/blog #teacamp

2. What's a Barcode? @edent http://shkspr.mobi/blog #teacamp

3. @edent http://shkspr.mobi/blog #teacamp

4. What's a 2D Barcode? @edent http://shkspr.mobi/blog #teacamp

5. What Is A QR Code? ● Free and Open Standard ● Can hold URLs ● (and much more) ● Quick and easy to scan ● Works on all cameraphones ● not just “smartphones” ● Free apps for all platforms ● http://GetReader.com @edent http://shkspr.mobi/blog #teacamp

6. Myth No one is using QR codes @edent http://shkspr.mobi/blog #teacamp

7. QR Codes Are Everywhere @edent http://shkspr.mobi/blog #teacamp

8. Printed on anything @edent http://shkspr.mobi/blog #teacamp

9. In all sorts of places @edent http://shkspr.mobi/blog #teacamp

10. Myth No one is scanning QR codes @edent http://shkspr.mobi/blog #teacamp

11. HAHAHAHAHAHAHA!!!!11!! @edent http://shkspr.mobi/blog #teacamp

12. TfL @edent http://shkspr.mobi/blog #teacamp

13. Rail Tickets @edent http://shkspr.mobi/blog #teacamp

14. Qrpedia – 6 Months @edent http://shkspr.mobi/blog #teacamp

15. Myth QR Codes can only contain a URL @edent http://shkspr.mobi/blog #teacamp

16. Any Form of (UTF-8) Data ● Text ● Hello World ● URL ● http://shkspr.mobi/blog/ ● Phone Number ● tel:+447717512963 ● Email Address ● mailto:qrcodes@shkspr.mobi ● SMS ● smsto:+447717512963 @edent http://shkspr.mobi/blog #teacamp

17. Myth It's easy to damage a QR code @edent http://shkspr.mobi/blog #teacamp

18. Well... @edent http://shkspr.mobi/blog #teacamp

19. Error Correction @edent http://shkspr.mobi/blog #teacamp

20. Myth QR Codes look boring @edent http://shkspr.mobi/blog #teacamp

21. Only if you are boring @edent http://shkspr.mobi/blog #teacamp

22. ● http://ming-ling.livejournal.com/164215.html @edent http://shkspr.mobi/blog #teacamp

23. Myth It's really complicated and expensive to generate QR codes @edent http://shkspr.mobi/blog #teacamp

24. How To Generate QR Codes ● Websites ● http://code.google.com/apis/chart/docs/gallery/qr_codes.html ● Services ● http://www.swetake.com/qr/qr_cgi_e.html ● Computer Programs ● http://fukuchi.org/works/qrencode/manual/index.html ● Open Source ● https://github.com/edent/QR-Generator-PHP @edent http://shkspr.mobi/blog #teacamp

25. Break @edent http://shkspr.mobi/blog #teacamp

26. The Ten Commandments @edent http://shkspr.mobi/blog #teacamp

27. I Your QR code shall be large enough and clear enough to scan easily @edent http://shkspr.mobi/blog #teacamp

28. @edent http://shkspr.mobi/blog #teacamp

29. II Minimum Data ● http://www.youtube.com/ vs http://youtu.be/ @edent http://shkspr.mobi/blog #teacamp

30. @edent http://shkspr.mobi/blog #teacamp

31. III Mobile Friendly ● Respect the user ● Not everyone has a phone as awesome as yours ● Pay Per MB is still common ● How fast is the mobile internet abroad? ● How fast is the mobile internet at home? ● How fast is the mobile internet at work? @edent http://shkspr.mobi/blog #teacamp

32. @edent http://shkspr.mobi/blog #teacamp

33. IV International I18n – Can all your customers speak English? +44 – Will any of your customers be calling from abroad, or have a foreign SIM card? @edent http://shkspr.mobi/blog #teacamp

34. V Multi-Platform What %age of stakeholders have an iPhone? Do you know your demographics? @edent http://shkspr.mobi/blog #teacamp

35. What Not To Do http://www.2dbarcodestrategy.com/2010/12/barnes-noble-uses-qr-codes.html @edent http://shkspr.mobi/blog #teacamp

36. VI Statistics ● Part of your existing analytics ● Mobile specific @edent http://shkspr.mobi/blog #teacamp

37. @edent http://shkspr.mobi/blog #teacamp

38. VII CTA ● How do you tell people to scan? ● What incentives can you give them? ● What's contained in the code? @edent http://shkspr.mobi/blog #teacamp

39. VIII Testing ● Test ● Test on another phone ● Test on a dozen phones ● Test in different network coverage ● Test alternative MNOs ● Test in various lighting conditions ● Test after the code has got damaged ● Test in physical location @edent http://shkspr.mobi/blog #teacamp

40. @edent http://shkspr.mobi/blog #teacamp

41. @edent http://shkspr.mobi/blog #teacamp

42. IX Usefulness ● Why are you doing this? ● What will your customers get out of this? ● How do you know if you have succeeded? @edent http://shkspr.mobi/blog #teacamp

43. X Can They Be Scanned? @edent http://shkspr.mobi/blog #teacamp

44. @edent http://shkspr.mobi/blog #teacamp

45. @edent http://shkspr.mobi/blog #teacamp

46. @edent http://shkspr.mobi/blog #teacamp

47. @edent http://shkspr.mobi/blog #teacamp

48. @edent http://shkspr.mobi/blog #teacamp

49. @edent http://shkspr.mobi/blog #teacamp

50. Considerations ● Are staff trained? ● Is everything mobile friendly? ● Why are you creating them? ● How are they monitored? ● What is the decommissioning process? @edent http://shkspr.mobi/blog #teacamp

51. Thank You Terence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent +44 7717 512 963 @edent http://shkspr.mobi/blog #teacamp

How Not To Screw Up With QR Codes - at TeaCampLondon

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