The document discusses social media trends and stakeholder engagement around the world. It notes that in Asia, bulletin boards and forums still drive conversation. In Russia, the most popular social networks are LiveJournal for bloggers, LiveInternet for teens, and Odnoklassniki.ru. In Germany, social media is language-driven and outreach needs to be local. The UK has fewer influential blogs than the US but social networks are equally or more important. The document advocates for storytelling and notes there are no borders online, with social media evolving differently in different cultures. It also discusses trends in US politics and social media, and predicts communities and social networks will become more important over brand websites.