Edelman Ireland, sponsors of DMX Dublin, took a look at how Twitter performed on the day of the conference using Simply Measured #DMXDublin

1. #DMXDublin
How did Twitter get on at Dublin’s Largest Digital
Marketing Conference?*
*Data Source: Simply Measured

2. 3,989
Total Tweets
831
Total Tweeters
6,847,137
Total Potential
Impressions
4.8
Average Tweets Per
User
The Day in Numbers
9am – 10am was the most
popular hour on Twitter
The Top 3 Tweeters
1. @DMXDublin 234 times 2. @Omaniblog 130 times 3. @Maevejoanna 86 times
Most Tweeted about Talks

3. 160
Average Hourly Volume
54.75%
Average Hourly Change
TOTAL TWEETSTOTAL TWEETS
3,989
Tweets With Keyword
1,537
368
2,084
0
100
200
300
400
500
600
700
Tweets
Retweets @Replies Mentions
Tweet Stream

4. 12:00 PM - 1:00 PM
Regretting not going up to #DMXDublin this year, great
conference last year!
Contributing 3% of the overall 854,706
potential impressions for that hour.
Darransull86 27,781 Followers
10:00 AM - 11:00 AM
RT @Indobusiness: DMX Dublin: Digital marketing
conference introduces SME stream
http://indo.ie/uv3Lm (
http://www.independent.ie/business
Contributing 11% of the overall 796,775
potential impressions for that hour.
Independent_ie 89,155 Followers
9:00 AM - 10:00 AM
RT @BiddyEarly: Kenny Jacobs, Ryanair: I see a day
when we use wristbands to board plane #DMXDublin
Contributing 11% of the overall 1,649,634
potential impressions for that hour.
thejournal_ie 178,035 Followers
Top Tweets Contributing to Peak Impressions
TOTAL IMPRESSIONSTOTAL IMPRESSIONS
6,847,137
Total Potential Impressions
273,885
Average Hourly Impressions
1,273,775
Total Potential Reach
0
200.0K
400.0K
600.0K
800.0K
1.0M
1.2M
1.4M
1.6M
1.8M
2.0M
PotentialImpressions
Impressions

5. 831
Users' Average # of Followers
Total Twitter Users
1,587
Average # Tweets Per User 4.8
160
317
134 129
90
0
50
100
150
200
250
300
350
0 - 100 101 - 500 501 - 1,000 1,001 - 2,500 >2,500
Users
Follower Count
84
Average Klout Score
Highest Klout Score
37
Lowest Klout Score 10
Worldwide Average Klout Score
0
5
10
15
20
25
30
35
40
45
50
10 20 30 40 50 60 70 80 90 100
Users
Klout Score
Users’ Follower Count Distribution Users’ Klout Score Distribution

6. 84
74
72
71
69
67
66
66
66
65
TheJournal.ie
Independent.ie
Brett King
Darragh Doyle
Marla
Just-Eat.ie
Clare Cullen/Clisare
Marshall Manson
chris windley
Ryan Holiday
Klout Score
178.0K
89.2K
31.8K
27.8K
25.6K
25.3K
23.0K
22.0K
21.0K
20.7K
TheJournal.ie
Independent.ie
Irish Film Board
Darran O'Sullivan
Silicon Ireland News
O2 Rugby Ireland
Darragh Doyle
Ryan Holiday
Ask AIB
Ireland / Monica
Followers
234
130
86
83
60
58
57
54
45
45
DMX Dublin
Paul O'Mahony (Cork)
Maeve Desmond
Susan Daly
ebow
Kelly-Marie Moore
AMAS
DotDash
Edelman Ireland
Samantha Kelly
Posts
Most Active Users by # of Posts Top Users by # of Followers Top Users by Klout Score

7. 3,989
483 335 418
208 335 181 320 303
0
500
1.0K
1.5K
2.0K
2.5K
3.0K
3.5K
4.0K
4.5K
Top Keywords & Frequency Within Tweets

8. Number of People Who Thought We Were Tweeting About This Guy