4. PR Press Releases HOW TO GET MEDIA COVERAGE ? Niche Blog mainstream KESEMPATAN
5. a new product or service to announce a case study about how you helped a client or made a client money a new employee has been hired with extensive experience in your industry your company has won an award or been recognized in your industry as a thought leader your company, product, or service was reviewed favorably it’s a communication requirement for investor relations (quarterly financial reports for public companies) Why Press Releases
6. Changing of PR REPORTER How is your word ? INVESTOR CUSTOMER BLOGGER
9. You must include this : quotes from the president, owner, or other key personnel and industry experts customer testimonials product reviews awards and other examples of industry recognition offers or calls to action Where is the fact
11. Make it Easy ( logo / company profile ) Make it Accessible ( private / public ? ) Make it “Updated”2.0 era to keep your information at the top Mastery 3 Step
15. Send Your Press Releases Directly to Influential Bloggers. Smaller Blogs Copy Bigger Blogs Comment on Influential Blogs Build it !
16. Tell A Story ( video / blog post / twitter / forum ) Everyone Loves to Laugh Activate it
17. your company name key employees’ names trademarks you own competitor names key search engine phrases (phrases you want to rank well for in search engines,suchas your product names, web site name, company name, and so on) What Should Your Track
18. Responding to Flattering Press Responding to Negative Comments KEEP TRACKING & UPDATE THEM What is next ?