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LOC-AID Technologies




        Location Matters™


          Florida Venture Forum
              February 2011
Any device, any network, any location need

       LOC-AID                100% OF           EVERY MOBILE                        FOR ANY
       LOCATES               NETWORK               DEVICE                          LOCATION
                                                                                     LOC-AID works
     LOC-AID has built      LOC-AID can reach    LOC-AID can locate
                                                                                      everywhere.
     the largest global     100% of network.      over 500 million
                                                                                 Indoors or outdoors.
    carrier footprint for    For any mobile           devices.
                                                                                    GPS or CELL-ID.
       location data           application.     No GPS chip* needed.
                                                                                    High accuracy or
           access.                               No app download.
                                                                                     Instant Locate
                                                   No user action.
                                                                                   On any platform –
                                                                                     2G, 3G and 4G.




                                                         The world’s largest location
                                                         gateway for enterprise LBS


2                                                               * Over 80% of wireless devices are not “smart.”
Why LOC-AID matters


      Disruptive technology

    Tollbooth for enterprise LBS

        $150M LBS enabler



3
How Do You Own Mobile Location?


    1. Lock up Supply-Side
            Build an inter-carrier gateway


    2. Lead on Demand-Side
            Focus on enterprise apps


    3. Drive Volume, Value & Voice
            Lead on Privacy and Location Service

4
Phase 1: Build the platform in Miami

                   LOC-AID’s platform is hosted in
                    Miami, a Tier-IV facility with N+2
                    power and cooling infrastructure
                    with Terremark
                   Miami has been ranked as one of
                    the top-five best interconnected
                    cities in the world (ahead of San
                    Francisco)
                   LOC-AID selected Miami for its
                    numerous telecommunications
                    carrier facilities, fiber loops,
                    international cable landings and
                    multiple power grids.
Phase 1: Lock up network supply

                                                                                    90M



                                            48M                                                     34M
                                                                                92M



                                       7M
                                                           58M
                                                                                                         8M
                                  7M




          2005-2008                               2009                       2010                         2011
                                                                                             US: 14M
                                                                                                                      120M
       Commercially Available                                                               Int’l: 42M

       Connection Underway
                                                                                                         7M
       MOU/Contract




    Total Locatable Subs (MM)      7        14     62    120     120   120    212     302   344     400       407    527
                       Markets
               Cum. % of market    31%      63%    18%   72%                          83%   98%     96%       100%


6
Phase 1: Build an inter-carrier gateway




7
Phase 1: Achieve cost advantage

                                              LOC-AID Xchange Gateway
    Technology Investment   • $10M dollars and 180 man-years in R&D, development
                              and engineering

    Stability               •   Two redundant systems
                            •   Hosted in Tier IV data center
                            •   99.99% uptime
                            •   Real-time alerting to operations team

    Scalability             •   Standard platforms and open standards
                            •   Virtualization and load balancing built in
                            •   Low-cost platform and business model
                            •   Increasing volumes drive operating efficiencies

    Security                • Extensive privacy framework already built
                            • Passed “blind” carrier audit in Q1 2010

    Intellectual Property   • One patent issued, four pending


8
Phase 1: Locate any device

                            Network-Based           App-Based

    US Addressable Subs           290 M                   50 M


     Adoption Hurdle          NO DOWNLOAD        App Install, User Action

                                                  iPhone, Android, BB,
    Platform-specific App    NONE: ALL DEVICES
                                                     Win, Symbian

           Speed                  0-6 Sec               15-35 Sec


          Accuracy               5 – 500m               5 – 100m


      Indoor Coverage               YES                    NO


    Downtown Coverage           Ubiquitous                Spotty


        Battery Drain              NONE                   Severe



9
How Do You Own Mobile Location?


     1. Lock up Supply-Side
             Build an inter-carrier gateway


     2. Lead on Demand-Side
             Focus on enterprise apps


     3. Drive Volume, Value & Voice
             Lead on Privacy and Location Service

10
Phase 2: Make it easy for developers

     Single API accesses any mobile
      device on any carrier network

     One price per locate

     One contract

     One point-of-contact

     Developer certification and app on-boarding

     Privacy management per CTIA Guidelines

11          Copyright © 2009, LOC-AID Corporation. Confidential - do not copy or distribute
                                                                                              4
Phase 2: Simplify the demo




12    Copyright © 2010, LOC-AID Technologies. Patents pending, all rights reserved. Confidential - Do Not Copy or Distribute
Phase 2: Focus on enterprise LBS

     Demand drivers of Enterprise LBS.                                                           Value of a location look-up
                              Mobile fraud management                                         Fraud Prevention
        New                   Authentication and verification
                                                                                                 Authentication
      business
                              Resource tracking
      models                                                                                        Verification
                              Monitoring “presence”
                                                                                                      Analytics
                              Employee monitoring
        Cost                                                                                           Tracking

       Savings                Asset tracking
                                                                                                   Mobile Mktg
                              M2M
                                                                                                   Geoservices
                              Proximity mobile marketing
      Revenue                 Mobile analytics                                                 Consumer Apps

         and                  Consumer geo-service                                                    Gaming
      customer
       growth                 Hyper-local search                                               Social networks
                              Privacy management
                                                                                                                   0   1        2        3         4   5
                                                                                                                           Market value per ping
     Source: Merrill Lynch, Frost & Sullivan, Berg Insight and LOC-AID analysis; April 2010.

13
Phase 2: Build Pipeline
                       As of Q4 2010




                                       Cloaked. Because
                                       we don’t know all
                                       of you (yet).




2009            2010                   2011
How Do You Own Mobile Location?


     1. Lock up Supply-Side
             Build an inter-carrier gateway


     2. Lead on Demand-Side
             Focus on enterprise apps


     3. Drive Volume, Value & Voice
             Lead on Privacy and Location Service

15
Phase 3: Beyond gateway services


              CARRIERS                       ENTERPRISE                      CONSUMERS



        Monetize capacity               Increase app value              Privacy management
         On-ramp apps                    Mobile ROI/CRM                     LBS-centricity
      Counter Google/Apple             “Presence” disruption            Tracking Data Mining

               Focus                             Focus                          Focus
           Build Platform                   Differentiation                Universal access
          Lock Up Supply                    New LBS Tools                 Data monetization
          Integrate billing               Pricing Advantage                 Market insight




     Connect to Carrier Networks   Build Customers and Drive Traffic   Add Features and Grow Profits




16
Phase 3: Beyond locates = privacy




17
Phase 3: Gateway + privacy = ∑insight




     Carriers                                    Enterprise
$12bn                                            $12bn
 Process                                          Access
 Services                                         Control
 System                                           Insight




18
Experienced wireless team in place

RIP GERBER                           TOM STAHL                        DAVID ALLEN                         RON ZARAGOZA
President & CEO                      Chief Operating Officer          Technology                          Sales
                                     •   COO: Telephia (Nielsen       • Original team, location           •   Head of Business Mobility:
•    EVP/CMO: Intellisync (Nokia
                                         acquired for $440M)            standard, Qualcomm                    Nokia (to AT&T, VZW, Cisco)
     acquired for $510M)
                                     •   Wireless ops exec at Bell    • Director-Location Products:       •   Int’l Sales Director: Tellabs
•    CMO/CSO: Commtouch, (IPO)
                                         South                          SnapTrack (Qualcomm                   (EMEA & LA)
•    Senior mgmt roles at Digitas,                                      acquired for $1B)
                                     •   Systems analyst: Mitre                                           •   Midwest Branch Sales
     Deloitte, American Express
                                                                      • Director, Samsung, Motorola           Manager: Lucent
                                     •   Fluent in Mandarin
•    Process engineer: Firestone
                                                                      • BS Eng, Purdue; MBA, Illinois     •   BS Acctg., Western Illinois
                                     •   BS Eng, Duke; MBA, Haas
•    BS Eng, Virginia; MBA,
                                                                      • 23 years experience               •   22 years experience
     Harvard                         •   22 years experience
•    23 years experience

NAOMI MORITA                         JEFF ALLYN                       SHAULI CHAUDHURI
Development                          Product Mgmt.                    Marketing

•    VP Service Delivery, iLoop      • Product head for VZNavigator   •   VP, Global Marketing: Phoenix
     Mobile                                                               Technology (PTEC)
                                     • Product head VZW Network-
•    Product Manager for Family        Initiated APIs                 •   Director, Software Marketing
     Minder (Autodesk)                                                    for Nokia Enterprise Mobility
                                     • Product leadership –
•    IVR Dev for TellMe, acquired      maintained and grew multi-     •   Director Mktg.: Intellisync,
     by Microsoft                      billion dollar portfolio           Mitek
•    BS IEOR Berkeley, MS Applied    • 15 years experience            •   MA, Ohio State Univ., MBA,
     Math Santa Clara                                                     San Jose State
•    18 years experience                                              •   18 years experience

19
Backed by leading venture capital and private equity


           Intersouth Partners is one of the most active and experienced venture capital
           firms in the Southeast, having invested in more than 100 private companies.
           Founded in 1985, Intersouth manages $780 million in seven venture capital
           limited partnerships, making it the largest venture capital fund in North Carolina
           and one of the largest in the Southeast. John Glushik, General Partner, is a
           director on the LOC-AID board.


           H.I.G. Growth Partners is the dedicated growth capital investment affiliate of
           H.I.G. Capital, a leading global private equity investment firm with over $8.5
           billion of capital under management, with over 250 investments across a wide
           range of industries and transactional dynamics. John Kim, Managing Director, is a
           director on the LOC-AID board.



           Hamilton Lane provides private equity asset management services with over
           $107 billion in total assets under management and supervision, including over
           $15 billion for managed accounts and $49 billion in commitments to non-U.S.
           funds, principally in Western Europe and the Asia Pacific region. Greg Baty, Vice
           President, is a board observer for LOC-AID.



20
Unfair Advantages



     Lowest cost operating platform

        Largest gateway globally

      Distribution strategy lock-up

       Pricing and “margin lock”
21
Why LOC-AID matters


       Disruptive technology

     Tollbooth for enterprise LBS

         $150M LBS enabler



22
LOC-AID Technologies




             Location Matters™


                  Rip Gerber
                 President & CEO




23

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Overview of LBS for the Enterprise

  • 1. LOC-AID Technologies Location Matters™ Florida Venture Forum February 2011
  • 2. Any device, any network, any location need LOC-AID 100% OF EVERY MOBILE FOR ANY LOCATES NETWORK DEVICE LOCATION LOC-AID works LOC-AID has built LOC-AID can reach LOC-AID can locate everywhere. the largest global 100% of network. over 500 million Indoors or outdoors. carrier footprint for For any mobile devices. GPS or CELL-ID. location data application. No GPS chip* needed. High accuracy or access. No app download. Instant Locate No user action. On any platform – 2G, 3G and 4G. The world’s largest location gateway for enterprise LBS 2 * Over 80% of wireless devices are not “smart.”
  • 3. Why LOC-AID matters Disruptive technology Tollbooth for enterprise LBS $150M LBS enabler 3
  • 4. How Do You Own Mobile Location? 1. Lock up Supply-Side Build an inter-carrier gateway 2. Lead on Demand-Side Focus on enterprise apps 3. Drive Volume, Value & Voice Lead on Privacy and Location Service 4
  • 5. Phase 1: Build the platform in Miami  LOC-AID’s platform is hosted in Miami, a Tier-IV facility with N+2 power and cooling infrastructure with Terremark  Miami has been ranked as one of the top-five best interconnected cities in the world (ahead of San Francisco)  LOC-AID selected Miami for its numerous telecommunications carrier facilities, fiber loops, international cable landings and multiple power grids.
  • 6. Phase 1: Lock up network supply 90M 48M 34M 92M 7M 58M 8M 7M 2005-2008 2009 2010 2011 US: 14M 120M Commercially Available Int’l: 42M Connection Underway 7M MOU/Contract Total Locatable Subs (MM) 7 14 62 120 120 120 212 302 344 400 407 527 Markets Cum. % of market 31% 63% 18% 72% 83% 98% 96% 100% 6
  • 7. Phase 1: Build an inter-carrier gateway 7
  • 8. Phase 1: Achieve cost advantage LOC-AID Xchange Gateway Technology Investment • $10M dollars and 180 man-years in R&D, development and engineering Stability • Two redundant systems • Hosted in Tier IV data center • 99.99% uptime • Real-time alerting to operations team Scalability • Standard platforms and open standards • Virtualization and load balancing built in • Low-cost platform and business model • Increasing volumes drive operating efficiencies Security • Extensive privacy framework already built • Passed “blind” carrier audit in Q1 2010 Intellectual Property • One patent issued, four pending 8
  • 9. Phase 1: Locate any device Network-Based App-Based US Addressable Subs 290 M 50 M Adoption Hurdle NO DOWNLOAD App Install, User Action iPhone, Android, BB, Platform-specific App NONE: ALL DEVICES Win, Symbian Speed 0-6 Sec 15-35 Sec Accuracy 5 – 500m 5 – 100m Indoor Coverage YES NO Downtown Coverage Ubiquitous Spotty Battery Drain NONE Severe 9
  • 10. How Do You Own Mobile Location? 1. Lock up Supply-Side Build an inter-carrier gateway 2. Lead on Demand-Side Focus on enterprise apps 3. Drive Volume, Value & Voice Lead on Privacy and Location Service 10
  • 11. Phase 2: Make it easy for developers Single API accesses any mobile device on any carrier network One price per locate One contract One point-of-contact Developer certification and app on-boarding Privacy management per CTIA Guidelines 11 Copyright © 2009, LOC-AID Corporation. Confidential - do not copy or distribute 4
  • 12. Phase 2: Simplify the demo 12 Copyright © 2010, LOC-AID Technologies. Patents pending, all rights reserved. Confidential - Do Not Copy or Distribute
  • 13. Phase 2: Focus on enterprise LBS Demand drivers of Enterprise LBS. Value of a location look-up  Mobile fraud management Fraud Prevention New  Authentication and verification Authentication business  Resource tracking models Verification  Monitoring “presence” Analytics  Employee monitoring Cost Tracking Savings  Asset tracking Mobile Mktg  M2M Geoservices  Proximity mobile marketing Revenue  Mobile analytics Consumer Apps and  Consumer geo-service Gaming customer growth  Hyper-local search Social networks  Privacy management 0 1 2 3 4 5 Market value per ping Source: Merrill Lynch, Frost & Sullivan, Berg Insight and LOC-AID analysis; April 2010. 13
  • 14. Phase 2: Build Pipeline As of Q4 2010 Cloaked. Because we don’t know all of you (yet). 2009 2010 2011
  • 15. How Do You Own Mobile Location? 1. Lock up Supply-Side Build an inter-carrier gateway 2. Lead on Demand-Side Focus on enterprise apps 3. Drive Volume, Value & Voice Lead on Privacy and Location Service 15
  • 16. Phase 3: Beyond gateway services CARRIERS ENTERPRISE CONSUMERS Monetize capacity Increase app value Privacy management On-ramp apps Mobile ROI/CRM LBS-centricity Counter Google/Apple “Presence” disruption Tracking Data Mining Focus Focus Focus Build Platform Differentiation Universal access Lock Up Supply New LBS Tools Data monetization Integrate billing Pricing Advantage Market insight Connect to Carrier Networks Build Customers and Drive Traffic Add Features and Grow Profits 16
  • 17. Phase 3: Beyond locates = privacy 17
  • 18. Phase 3: Gateway + privacy = ∑insight Carriers Enterprise $12bn $12bn Process Access Services Control System Insight 18
  • 19. Experienced wireless team in place RIP GERBER TOM STAHL DAVID ALLEN RON ZARAGOZA President & CEO Chief Operating Officer Technology Sales • COO: Telephia (Nielsen • Original team, location • Head of Business Mobility: • EVP/CMO: Intellisync (Nokia acquired for $440M) standard, Qualcomm Nokia (to AT&T, VZW, Cisco) acquired for $510M) • Wireless ops exec at Bell • Director-Location Products: • Int’l Sales Director: Tellabs • CMO/CSO: Commtouch, (IPO) South SnapTrack (Qualcomm (EMEA & LA) • Senior mgmt roles at Digitas, acquired for $1B) • Systems analyst: Mitre • Midwest Branch Sales Deloitte, American Express • Director, Samsung, Motorola Manager: Lucent • Fluent in Mandarin • Process engineer: Firestone • BS Eng, Purdue; MBA, Illinois • BS Acctg., Western Illinois • BS Eng, Duke; MBA, Haas • BS Eng, Virginia; MBA, • 23 years experience • 22 years experience Harvard • 22 years experience • 23 years experience NAOMI MORITA JEFF ALLYN SHAULI CHAUDHURI Development Product Mgmt. Marketing • VP Service Delivery, iLoop • Product head for VZNavigator • VP, Global Marketing: Phoenix Mobile Technology (PTEC) • Product head VZW Network- • Product Manager for Family Initiated APIs • Director, Software Marketing Minder (Autodesk) for Nokia Enterprise Mobility • Product leadership – • IVR Dev for TellMe, acquired maintained and grew multi- • Director Mktg.: Intellisync, by Microsoft billion dollar portfolio Mitek • BS IEOR Berkeley, MS Applied • 15 years experience • MA, Ohio State Univ., MBA, Math Santa Clara San Jose State • 18 years experience • 18 years experience 19
  • 20. Backed by leading venture capital and private equity Intersouth Partners is one of the most active and experienced venture capital firms in the Southeast, having invested in more than 100 private companies. Founded in 1985, Intersouth manages $780 million in seven venture capital limited partnerships, making it the largest venture capital fund in North Carolina and one of the largest in the Southeast. John Glushik, General Partner, is a director on the LOC-AID board. H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with over $8.5 billion of capital under management, with over 250 investments across a wide range of industries and transactional dynamics. John Kim, Managing Director, is a director on the LOC-AID board. Hamilton Lane provides private equity asset management services with over $107 billion in total assets under management and supervision, including over $15 billion for managed accounts and $49 billion in commitments to non-U.S. funds, principally in Western Europe and the Asia Pacific region. Greg Baty, Vice President, is a board observer for LOC-AID. 20
  • 21. Unfair Advantages Lowest cost operating platform Largest gateway globally Distribution strategy lock-up Pricing and “margin lock” 21
  • 22. Why LOC-AID matters Disruptive technology Tollbooth for enterprise LBS $150M LBS enabler 22
  • 23. LOC-AID Technologies Location Matters™ Rip Gerber President & CEO 23