Presentation at HDI Local Chapter Officer Monthly call, December. Ten Steps to Increase Membership.

1. Ten Steps for Increasing
Membership
December 5, 2012 LCO Call
Eddie Vidal
South Florida HDI Chapter

2. Ten Steps to Increase Membership
1. Start with the end in mind - GOAL
2. Show the Value
3. Target Audience
4. CRM Tool
5. Metrics
6. Membership Drives
7. Marketing Material
8. Know your numbers
9. Meeting Surveys
10. Personal Touch

3. 1. Start With The End In Mind - GOAL
Financial Customers
• Increase Memberships • Share Experiences
• Increase • Share Knowledge
Partners/Sponsors • Share Relationships
• Increase Revenue
• Increase Financial Surplus
Results
• Achieve top 3 point total in National Circle of Excellence
• Recognized as the premier local IT user group in South Florida

5. 2. Show the Value
• Don’t Make Everything Free
• Provide Value
• Does your chapter have excess money?
– Raffle prizes for members only
– Web site for members only
• Malcolm Fry Tour

6. 30 Second Pitch
HDI of South Florida is a young and lively community
of IT Service and Support professionals, focusing on
sharing knowledge, experiences and relationships.
Our meetings are held quarterly in the Miami-Dade
county area. Currently we have in excess of 100
members representing greater than 50 top South
Florida companies across different industries.
Join us and be part of the fun, exchange ideas and
grow together in this young exhilarating community.

7. 3. Who is Your Target Audience?
• Analysts?
• CIO?
• Director?
• Manager?
• Big Companies?

8. 4. CRM Tool
62 Position Type Count
Membership Type Count Job Role Count Manager 78
Non-Member 661 None 229 Director 71
Previous-Member 169 Decision Analyst 45
Silver Membership 25 Maker 93 CEO 15
Gold Membership 11 Evaluator 54 Supervisor 10
Plus Gold 10 Other 11 Grand Total 219
Officer Buyer 1
Membership 8 Grand Total 388
Student
Membership 3
Platinum Plus
Membership 3
Meeting RSVP 9/20/2012
Platinum
Not Attended 837
Membership 2
(blank) 55
Grand Total 892
Grand Total 892

9. 5. Metrics
Web Site Top Visits

10. Web-Site Visits
YEAR VISITS PAGES VIEWS
2012 19400 28659
2011 22112 33291
2010 * 10556 23043
* Migrated to new web-site platform

11. Top 10 Referrals

12. 6. Membership Drives
• Win a Kindle?
• Must be a member
• Special Event Pricing
– Silver $100
– Bronze $10

13. Membership Drives
• iPad giveaway – 14 new members
• Members only portal
– Meeting content
– White papers
• Meeting Call Campaigns – Platinum
members

14. $100+
$1000+
$79 Conferences, events and
Online resources, webinars,
Research Corner, whitepapers… Training discounts
$240 Value $75
Focus Book Series and Annual
Practice and Salary Report Local Chapter Membership
$165
$100 (only for today)

15. 7. HDI Marketing Material
• Brochures
• Training
• Support World
• Local Chapter
• Flyers
• Future Events

16. 7. HDI Marketing Material

17. 8. Know Your Numbers
YEAR # OF EVENTS # OF ATTENDEES
2009 4 341
2010 5 385
2011 6 253
2012 5 214

18. Know Your Numbers
53 Fans
67 Members 217 Followers 882 Contacts
165 Members 2800 Emails

19. 9. Meeting Surveys
HDI South Florida August 26, 2010 Survey Meeting Results
Enclosed are the results from the HDI South Florida August 26, 2010 user group
meeting held at Carnival Cruise Lines Headquarters in Doral, Florida. The purpose
of this report is to communicate the satisfaction level of the attendees on a
number of factors which include, speaker topic, speaker presentation, meeting
facilities, etc. We hope we can show the value of our meeting for those who
missed it and consider attending future events.
There were a total of 62 attendees for this meeting, a total of 36 surveys, 58% of
our attendees submitted meeting surveys at the end of the program.
Based on survey results:
• Twenty six individuals attended a South Florida meeting for the first time.
• Thirteen individuals would like to be contacted about volunteer opportunities
• Fifteen individuals would like to be contacted about membership
• Eight individuals would like to be contacted about sponsorship opportunities

20. Contact me about Membership
Name Position Company email Phone
Yanely Perez Account Exec Robert Half Technology
Helen Pendleton IT Recruiter Kforce
Javier Roca Account Manager Kforce
Michelle Cueto Help Desk Supervisor Assurant
Ken Gamber Classroom Technology Mgr Univ of Miami
Rick Ramos Help Desk Manager Univ of Miami
Cheryl Thurston Help Desk Lead AutoNation
Frank Varona Channel Director Terremark
Andrea Martinez-
Zamorski ITCS Supervisor Bayview Financial
Leslie Delepine Account Executive Robert Half Technology
James Orr IT Service Center Manager Broward Health
Mark Whetstone VP Vorp Bus Develop Peak 10
Manager, Desktop & Ops
Sergio Alonso Services AvMed health Plans
Aimee Arevalo Client Services Bankunited
John Pope Solution Strategist CA

21. 10. Personal Touch
• Call Platinum Members/Companies
• Have Board Members approach meeting
attendees
• Have informal Happy Hours
• Review CRM database and look for expiring
members
• Run special for past members
• Get to know your members
• Collaborate with other User Groups

22. Contact Information
Eddie Vidal
305-439-9240
eddie_vidal@yahoo.com
evidal@miami.edu
@eddievidal