This document summarizes a presentation on pervasive enterprise information architectures. It introduces the three presenters - Milan Guenther, Andrea Resmini, and Luca Rosati - and their backgrounds in information architecture. The presentation covers (1) how information architecture relates to the enterprise, (2) viewing the enterprise as part of a ubiquitous ecology, and (3) heuristics for pervasive enterprise information architectures, focusing on concepts like correlation and consistency across channels. It promotes upcoming information architecture events and provides contact information for the presenters.

2. Designing Milan Guenther, eda.c enterprise design associates. consultancy
Pervasive Andrea Resmini, University of Borås
Enterprise Luca Rosati, Freelance IA / University for Foreigners of Perugia
Information
Architectures Enterprise Architecture Conference
Europe 2012
London, June 20th 2012

3. Slidedeck The latest version of our slidedeck can be found online, along with
other presentations around the topics we talk about:
http://www.slideshare.net/lucarosati (Luca)
http://www.slideshare.net/resmini (Andrea)
http://www.slideshare.net/eda.c (Milan)

4. Your presenters Milan Guenther from Paris, France
Founding Partner and Design Consultant at eda.c, Düsseldorf/Paris
Benchmarking Lead Europe at the Digital Workplace Group, London
Diplom-Designer, holds an MBA in Business Information Systems
Andrea Resmini from Jönköping, Sweden
Researcher, lecturer, University of Borås,
President of the Information Architecture Institute
Associate editor, Journal of Information Architecture
Architect, holds a PhD in Legal Informatics
Luca Rosati from Perugia, Italy
Assistant Professor, University of Florence
Adjunct professor of Information Architecture at University for
Foreigners of Perugia
Freelance Information Architect
Linguist, Master in Multimedia and Communication Technology

5. Topics (1) Information Architecture and the Enterprise
(2) The Enterprise as a Ubiquitous Ecology
(3) Heuristics for Pervasive Enterprise Information Architectures

6. (1)
Information
Architecture and
the Enterprise

7. Information
Architecture?
Data… …and its use
Modeling Systems
Control Applications
Quality Databases
Integration Processes
Consistency Analytics
Availability Cloud

8. Information
Architecture?
Information… …and its use
Structure Activities
Classification Abilities
Formats Contexts
Presentation Pathways
Labels Perceptions
Terms Interpretation
Signs Meaning
Media Decisions

9. Two Information
Architecture
worldviews
Organising information as assets for
business processes and to support
decision-making in the enterprise
Designing shared spaces to make
information accessible, findable and
useful for people and their activities

10. Architecting
information in
the enterprise is
about structure,
and people

11. EIA is Strategic
Design
Enterprise Information Architecture is about
both sides of the coin. It needs to be
approached as a Strategic Design
challenge, making information pervasive:
Connecting the right information with
the right people at the right time, and in
a way and format adapted to context.

12. (2)
The Enterprise as part of a Ubiquitous
Ecology

13. ANDREA @RESMINI
Old pendulum clock, emiemihuimei
http://www.flickr.com/photos/emiemihuimei/4003025515/

14. ANDREA @RESMINI
Teaching Maths, Moving Mountains Trust
http://www.flickr.com/photos/movingmountainstrust/5050542720/

15. ANDREA @RESMINI
Salone del Libro Usato, br1dotcom
http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/

16. ANDREA @RESMINI
Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas)
http://linkrandom.blogspot.com/

17. ANDREA @RESMINI
UNIVAC, Lawrence Livermore National Laboratory
https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-
17867.jpg

18. ANDREA @RESMINI
Computer room, County of Santa Barbara
http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg

19. ANDREA @RESMINI
Focault's pendulum, lets.book
http://www.flickr.com/photos/letsbook/6781581205/

20. ANDREA @RESMINI
Wikimedia
http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metr
o_station.jpg

21. ANDREA @RESMINI
Neuromancer, William Gibson

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The Matrix, Wachowsky Brothers

23. ANDREA @RESMINI
Cyberspace is not a place you
go to but rather a layer tightly
integrated into the world
around us
– Institute For The Future

24. ANDREA @RESMINI
Mobiles, frogfoto
http://www.flickr.com/photos/frogfoto/6792036796/

25. ANDREA @RESMINI
Tablet use 2, ebayink
http://www.flickr.com/photos/ebayink/6816581064/

26. ANDREA @RESMINI
Sheffield, toph3r
http://www.flickr.com/photos/ahxcjb/3552828240/

27. Ubiquitous
Ecologies
Emergent systems where old and new
media and physical and digital
environments are designed and
experienced as a seamless whole

28. ANDREA @RESMINI
1
information architectures
become ecosystems

29. ANDREA @RESMINI
no artifact stands isolated
all artifacts are connected in one
single user experience

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many an artifact
participates in open ecologies

33. ANDREA @RESMINI

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2
users become
intermediaries

36. ANDREA @RESMINI
participants in these ecosystems
actively produce and re-mediate
content and meaning

37. ANDREA @RESMINI

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3
static becomes
dynamic

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ecologies are perpetually unfinished,
always changing, always open to
further refinement and manipulation

40. ANDREA @RESMINI

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4
dynamic
becomes hybrid

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the boundaries separating
edia, channels and genres get thinner

43. ANDREA @RESMINI

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5
horizontal
prevails over vertical

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intermediaries push for spontaneity,
ephemeral structures of meaning
and constant change

46. ANDREA @RESMINI

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6
products
become experiences

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focus shifts from how to design
single items to how to design
experiences spanning multiple steps

49. ANDREA @RESMINI

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7
experiences become
cross-channel
experiences

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experiences bridge multiple
connected media, devices and
environments into seamless
ubiquitous ecologies

52. ANDREA @RESMINI

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Interfaces
Touch-points
Information architecture

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Reduction Correlation
Place-making Consistency Resilience
Cross-channel heuristics

55. ANDREA @RESMINI
Correlation suggest relevant
connections among pieces
of information, services, and
goods to help users achieve
explicit goals or stimulate
latent needs

56. ANDREA @RESMINI
It provides seamless
interlacement in-channel
and across all channels

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In channel
Correlation
Across
channels

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63. Books Pervasive Information Architecture
Designing Cross-Channel User Experiences
by Andrea Resmini and Luca Rosati
released with Morgan Kaufmann in 2011
http://www.pervasiveia.com
Intersection
How Enterprise Design Bridges the Gap
Between Business, Technology and People
by Milan Guenther
to be published with Morgan Kaufmann in
fall 2012
http://www.intersectionbook.com

64. EuroIA
Sept 28-29, 2012
Rome, Italy
www.euroia.org
World IA Day
Next: Early 2013
Worldwide
worldiaday.org

65. Get in touch! Milan Guenther
www.guenther.cx
Andrea Resmini
www.andrearesmini.com
Luca Rosati
www.lucarosati.com
Many thanks to Build-a-bear and Forrester Research