The document discusses communities versus platforms on social networks and media. It notes that sharing, rather than searching, is the most important word on the internet as sharing is the driver and DNA of social networks. People use social objects to share themselves with others, as primates naturally like to groom each other. The document provides five lessons for marketing to youth: be where they are, create rather than sponsor events, be their social fabric, sell community rather than products, and create legacies rather than advertising.

1. Social networks &
Presentatie titel
Media
Brainstorm
Rotterdam, 00 januari 2007
Rotterdam, 00 januari 2007

2. Communities vs. platforms
Community Platform

3. Communities vs. platforms
Community Platform
?

4. Wat “gebeurt” er?

5. Social Object
“The most impor­tant word on the inter­net is not “Search”. The
most impor­tant word on the inter­net is “Share”. Sha­ring is
the dri­ver. Sha­ring is the DNA. We use Social Objects to
share our­sel­ves with other peo­ple. We’re pri­ma­tes. we like
to groom each other. It’s in our nature.”- gapingvoid.com

6. Holy Shit!

7. 5 lessen
1. you have to be where they are
2. create, don’t sponsor events
3. be their social fabric
4. sell community, not products,
5. create legacies not advertising
http://www.slideshare.net/mobileyouth/mobileyouth-red-bull-5-lessons-in-youth-marketing?type=presentation

8. Brainstorm
Concept

9. • Doel?
• Doelgroep?
• Sociaal object?
• Metafoor Platform