The document is a UK Search Engine Marketing Benchmark Report produced by E-consultancy in partnership with Neutralize (*\\*). It provides results from a survey of over 700 UK search marketers about their search engine marketing activities and budgets. Some key findings include:
- Two thirds of respondents expected to increase budgets for paid search and SEO over the next 12 months.
- The top objectives for search engine marketing were lead generation, direct online sales, and driving traffic.
- Issues impacting success included lack of internal expertise, budget constraints, and difficulties measuring ROI.
- Top services used included landing page optimization, competitor research, and PR optimization.
BPPG response - Options for Defined Benefit schemes - 19Apr24.pdf
UK SEO Benchmark Report Summary
1. UK Search Engine Marketing
Benchmark Report
E-consultancy in partnership with
Neutralize (**)
2.
3. Methodology
• Online survey in March 2007
• E-consultancy’s user base
– 62,000 registered users
– 145,000 unique user sessions per month
– Client-side & agency digital marketers
– Many sectors well represented including retail,
financial services, travel and publishing
• Press releases
4. Response
• 744 respondents
– 384 client-side search marketers
– 284 agency / consultant respondents
– Predominantly UK respondents (76%)
• SMEs and Blue Chips
• Range of sectors
5. Topics covered in research
• Search activity and search
services
• Budget / spending
• Objectives and effectiveness
• Search engines
• Problems and issues
6. What did people say?
“E-consultancy continues to
churn out great research on
the UK search marketing
space, with the release of
their UK Search Engine “Another excellent
Marketing Report 2007.” report…well worth
purchasing. ”
37. 2008 survey is live today …
• New report will include trends data
plus new questions
• Complete online survey and get free
copy of report (normally worth £150)
– URL = http://tinyurl.com/3al59r
– Deadline = Thursday 6 March