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SMX Presentation
- 1. UK Search Engine Marketing Landscape 2008 Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com
- 4. Search Market Valuation and Budgets
- 6. UK Search Market Value – 24% growth for ‘08 Source: E-consultancy Search Engine Marketing Buyer’s Guide
- 8. Search Engines Some 86% of organisations surveyed are paying to appear on Google’s sponsored listings, showing that Google is maintaining its dominance of the search landscape
- 10. Which search engines do you pay to advertise on (i.e. PPC?)
- 11. Search Activity and Search Services
- 19. Objectives and Effectiveness The importance of branding as a primary objective of SEO has increased significantly, jumping from 36% in 2007 to 44% in 2008.
- 20. What are your primary objectives from Search?
- 21. What is more important in terms of impact on your brand?
- 22. Problems and Issues The rising cost of keywords prevents 38% of organisations from being more successful at Paid Search marketing. The biggest barrier to successful SEO is lack of resource.
- 23. Are rising CPC costs significantly impacting ROI from Paid Search?
- 26. Questions? Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com