Conversion Rate Optimization – É irracional! Por que vender para o cérebro lógico não vai trazer resultados - Tim Ash

2. About SiteTuners • Conversion-focused website blueprints (tactical or strategic) • Landing page test plans & testing strategy • Internal optimization team training & mentoring • More than 1200 clients worldwide since 2002 Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

10. Your Brain is an Evolutionary Collage • You actually have three “brains” • Neo-cortex – reasons & plans • Limbic System - feels & remembers • Brain Stem – reacts & survives Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

25. Understand How The Reptilian Brain Works • Does things the same way and never learns • Cares only about basic survival • Is the gatekeeper for the other 2 brains Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

29. 1 - What you need to know • Making choices tires the brain and can make subsequent decision making difficult • Help guide customers (wizards – not filtering) • Do not overwhelm • Remove similar choices Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

33. 2 - What you need to know • We anchor on the first thing we see • Add a new high-end item (which will not sell well) • Show in decreasing price order • Sales of reasonable compromise will increase • Irrational anchors can be put in the “lobby” Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

37. 3 - What you need to know • People are tribal • Some tribes are self-selected • We care more about people similar to us • Look the part • Communicate your values with editorial tone • Don’t worry about alienating outsiders Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

63. 4 - What you need to know • Visual processing is very powerful & quick • Draw attention to offers with strong visuals • Use people carefully to support calls-to-action • Don’t use unnecessary motion or animation • Test and refine how you deploy video Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

75. 2013: San Francisco – Paris - Chicago – Boston – London - Berlin Susan Steve BJ Jared Roger Brian Bryan Michael Tom Tim Patrick Jakob Amy Weinschenk Krug Fogg Spool Dooley Massey Eisenberg Summers Davenport Ash Bultema Nielsen Africa Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

77. Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1 Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Conversion Rate Optimization – É irracional! Por que vender para o cérebro lógico não vai trazer resultados - Tim Ash

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (13)

Similar to Conversion Rate Optimization – É irracional! Por que vender para o cérebro lógico não vai trazer resultados - Tim Ash

Similar to Conversion Rate Optimization – É irracional! Por que vender para o cérebro lógico não vai trazer resultados - Tim Ash (20)

More from E-Commerce Brasil

More from E-Commerce Brasil (20)

Recently uploaded

Recently uploaded (20)

Conversion Rate Optimization – É irracional! Por que vender para o cérebro lógico não vai trazer resultados - Tim Ash

Editor's Notes