Presentation by John Salt at the recent European Job Board Conference

1. MOBILE
john.salt@totaljobs.com
30th November 2012

2. 2013 – the Year for Mobile…..
Just like
• 2010
• 2011
• 2012
So, should we worry about it right now?

3. Are jobseekers on mobile?
• Q1 2010 – less than 5%
• Q4 2010 – 8%
• Q1 2011 – 11%
• Q4 2011- 18%
• Q1 2012 – 21%
• Q4 2012 – 27%
They are, but what are they doing?

4. 1,874 Jobseekers asked last week
• Do you use a mobile/tablet to look for jobs?
• When?
• Where?
• What do you expect to be able to do on it?
• What are your concerns regarding using mobile for
jobseeking?

5. • Mobile = 59%
• North East most likely – 64%
• Northern Ireland least likely – 46%
• London – 56%
• Tablet = 16%
• East Midlands most likely – 27%
• Northern Ireland least likely – 8%
• Both = 10%
• Neither = 35%

6. Why don’t you use mobile?
• Prefer to take time and use PC/Laptop
• Mobile to browse, PC to apply
• Phone not good enough
• Screen too small
• Can’t apply with CV

7. What make of Phone? Tablet?
• Apple – 30% • Apple – 62%
• Samsung – 25% • Samsung – 11%
• Blackberry – 12% • Google – 5%
• Nokia -12% • Acer – 4%
• HTC – 10% • Amazon – 2%
• London favours Apple • Wales favours Apple –
– 44% 81%
• Scotland favours • Yorks & Humber
Samsung – 36% favours Samsung –
24%

8. What other job boards do you visit on
Mobile?
• Reed – 48%
• Jobsite – 46%
• Jobcentreplus – 40%
• CV Library – 38%
• Monster – 35%
• Gumtree – 29%

9. When do you use your mobile?
• Pre 9am – 28% South West – 36%
• 9am-12pm – 47% South East – 55%
• 12pm-5pm – 42% West Mids – 50%
• 5pm-9pm – 49% East Anglia – 57%
• Post 9pm – 30% Scotland – 37%

10. Where do you use your mobile?
• Home – 87% West Mids – 93%
• Work – 26% Nth Ireland – 33%
• Transport/
Travelling – 36% London – 45%

11. How often do you use your mobile?
• Several times a day – 48%
• Once a day – 21%
• Several times a week – 21%
• Once a week- 3%
• 69% Daily or more

12. What do you do when you find a job that
interests you on mobile?
• Apply straight away on mobile/tablet – 36%
• Send job to my PC to apply later- 27%
• Search and find job later on PC – 37%

13. Do you want to apply for a job by mobile?
• Yes – 62%
• No, I just browse – 38%
• Educate survey: Orange and T Mobile users 250,00
answered 4 questions:
• 1.Would you be interested in receiving career ops on
your phone – yes 72%
• 2.Have you searched for a job on your mobile – yes 63%
• 3.Have you applied for a job using web on your mobile –
yes 48%
• 4.Do you think employers should have a mobile website
– 84% (90% of orgs don’t)

14. What’s your biggest concern on applying
via mobile?
• Security – 18%
• Lack of complete website use – 25%
• Limitations of phone – 34%
• None – 21%
• SMRS Survey:
• 2/3 would apply using mobile
• Mobile sites more popular than apps
• The role itself is key for candidates
• Candidates are cautious around social network
integration
• Augmented reality and QR codes divide opinion

16. So what?
• We have a mobile engaged national audience
• Unconcerned with security
• Barriers are really phone capabilities
• Browse and self send
• Initial touch point is mobile
• Commuters and Dual Screeners at Home

17. What do they get from a job board today?
• Mostly a poor experience – apply and try!
• Look and feel is ‘old’
• Apps that are gimmicky, phoney and often
unworkable
• An experience that promotes returning to PC

18. What do they want from a job board?
• Same experience as search, shopping and
entertainment
• Targeted relevant ads
• UE that maximises phone capability
• UE that works on a tablet
• To be able to apply/engage

19. Within 5 years mobile devices will be thought of
for the applications they run rather than their
ability to make voice calls

20. Location will become THE core technology to mobile
devices. It will become more ubiquitous on the device
than any other feature. Nearly every user interaction
with mobile devices will become location aware.
Location based advertising will explode.
We will lose the mind-set stuck in the web - pop-up
ads, banner ads.
Apps and the mobile web will be location aware, and
most mobile advertising will be informed and targeted
by location

21. Convergence of mobile and online platforms:
The emergence of personal, unified cloud-based
platforms that are accessible from any machine and
screen

22. Mobile advertising will surpass computer- centric
advertising
Ads will become content, almost entirely
Advertisers will massively convert to mobile,location-
aware, targeted, opt-ed-in, social and user-distributed ads
Advertising becomes 'ContVertising‘
Mobile ads mature beyond banner ads and SMS spam,
become ever more compelling and 'engaging'

23. What to do?
• Voice input for search – Siri, GoogleVoice
• Targeted job distribution – Big Data, use it
• Recommendation Engine – Amazon, social
interactions, job alerts, Google searches – don’t just
send jobs….
• Personalisation – Facebook, Amazon
• Functionality and Visibility

24. Suggestion:
• Stop thinking job board, start thinking service
• Transportable, Personalised, Distributed