Ecotourism and Suatainable Tourism Conference 2011 (ESTC 2011) Program - Web Version

1. ESTC 2011 Ecotourism and Sustainable Tourism Conference
September 19 - 21, 2011 - Hilton Head Island, South Carolina, USA

2. WELCOME TO + Ideas
THE ESTC 2011 + Opportunities
www.ecotourismconference.org + Solutions
Join the Conversation
Share your thoughts and post ideas, updates
and photos from the ESTC on Twitter (@ESTC_
Tourism), Facebook (ESTC.Tourism), Linke-
dIn (ESTC Group), and Flickr (Groups/ESTC),
and connect with fellow attendees and thou-
sands of followers from around the world!
Throughout the conference days, you will find
live Twitter feed - hashtag #ESTC2011 - on gen-
eral session screens, in breakout session rooms,
at registration and of course, on your mobile de-
vice. Be sure to use these social platforms to en-
hance your networking experience at the ESTC!
ESTC_Tourism ESTC.Tourism ESTC Group Groups/ESTC
Page 2

3. ESTC AND YOU
Ecotourism and Sustainable
Tourism Conference 2011
Ask QUESTIONS The next three days will be filled with knowledge-sharing opportuni-
ties. During each session, there will be time for discussion and Q&A,
and we encourage you to ask questions about what’s important to you.
> Educational Tracks - pages 10-13
Make CONNECTIONS Whether this is your first or 20th time visiting Hilton Head Island, you will
undoubtedly discover something new about this unique destination. Learn
from local experts and take time to explore the island on your free time!
> Opening Plenary - page 9, Field Sessions - page 16
Reduce FOOTPRINTS Be part of the efforts to reduce the negative impact of the conference
on the environment. Meet the ESTC 2011 Green Conference Sponsor,
Earth Givers, at the Exhibit Hall and learn about offsetting your travel.
> Exhibition - page 15
Share IDEAS This year, we’re offering four special-interest sessions focusing on brain-
storming and collaborating on topics such as career development, volun-
tourism, and sustainability in the Lowcountry. Join and share your input!
> Special Interest Sessions - page 17
Be SOCIAL Social networking is not just about Twitter and Facebook! At the ESTC, enjoy
a variety of networking and social functions that will help you connect with
your industry friends and colleagues, and meet new people face-to-face.
> Networking & Social Functions - page 18
Build RELATIONSHIPS To maximize the ESTC experience, we hope you’ll build lasting relationships
and continue interacting with each other throughout the year. And come
back next year for another great conference filled with learning and sharing!
> ESTC 2012 - page 23
Save the date! Ecotourism and Sustainable Tourism Conference 2012 (ESTC 2012)
September 17-19, 2012 : Monterey, California, USA
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4. SPONSORS
Host Destination Sponsor Expedition Sponsors
visitcalifornia.com
Adventure Sponsors Green Conference Sponsor
Voyage Sponsors
Journey Sponsors
Page 4

5. PARTNERS & SPECIAL THANKS
TIES offers our sincere appreciation and thanks to all who have contributed to the Ecotourism and Sustainable Tourism Conference
2011. In particular we would like to acknowledge the generous support we have received from the team at the Hilton Head Island-
Bluffton Chamber of Commerce & Visitor Convention Bureau, and the members of ESTC Local Committee in Hilton Head Island.
ESTC 2011 Media & Communications Partners: TIES & ESTC 2011 Planning Team:
Audubon International Ayako Ezaki, Director of Communications, TIES | Ashley Moriarty,
CANAECO Program Coordinator, TIES | Ferdinand Weps, Director of Membership
Clean the World and Operations, TIES
Congresso Nacional De Ecoturismo
With the support of the Conference Planning Partnership Team at the
George Washington University
Recreation, Parks, & Tourism Administration Department, California
Global Sustainable Tourism Council (GSTC)
Polytechnic State University, San Luis Obispo: Kendi Root, Faculty Chair |
Green Living Project Brenda Flood, Graduate Student | Melissa Crist, RPTA Student |
South Carolina Nature Based Tourism Association Tatum Barnes, RPTA Student | Jackie Lauver, RPTA Student
South Carolina Hospitality Association
Southeast Tourism Society TIES Board of Directors & Advisory Board Members:
Snap Click Media
Sustainable Travel International Dr. Kelly Bricker, Associate Professor, Department of Parks, Recreation
Rainforest Alliance and Tourism, University of Utah | Jon Bruno, Finance Manager | Richard
Edwards, Marketing Director, Gap Adventures | Deirdre Campbell,
Widness & Wiggins PR
Owner, The Tartan Group | Chris Chesak, Vice President of Business
World Footprints Media
Development, Adventure Travel Trade Association | Shadia Garrison,
Consultant, Writer, Project Manager | Palitha Gurusinghe, Founder &
Silent Auction Sponsors: President, Sri Lanka, Ecotourism Foundation | Glenn Jampol, President,
Finca Rosa Blanca Coffee Plantation and Inn | Ariane Janér, Co-Founder,
Alaska Wildland Adventures (Alaska, USA)
EcoBrasil | Judy Kepher-Gona, CEO, Basecamp Foundation | Karen
Northside Valley (St. Croix, U.S. Virgin Islands)
Lewis, Owner, Lapa Rios Ecolodge| Kimberly Lisagor, Journalist, Author
Intrepid Travel (Melbourne, Australia) | Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associ-
Ecoventura Galapagos Network (Galapagos Islands, Ecuador) ates | Hitesh Mehta, President, HM Design | Paul Radchenko, Tourism
Cascada Expediciones (Torres Del Paine National Park, Chile) Development Planner, Government of Alberta | Wolfgang Strasdas,
Old 96 District (South Carolina, USA) PhD., Professor, University of Applied Sciences Eberswalde | Masaru
El Remanso Lodge (Osa Peninsula, Costa Rica) Takayama, Executive Director, Japan Ecolodge Association | Albert Teo
Lapa Rios Ecolodge (Osa Peninsula, Costa Rica) Chin Kion, Managing Director, Borneo Eco Tours | Annie Vanderwyk,
Playa Nicuesa Rainforest Lodge (Osa Peninsula, Costa Rica) Indigenous Business, Education & Research Partner, Youth Connections
| Mei Zhang, Founder, WildChina
*Eco-holiday packages donated by the above companies will be
auctioned at the Sustainable Culinary Showcase on Tuesday, Sept.
20th (See page 18). ESTC 2011 Volunteers:
MaryRose Grech | Mikael Castro | Susan Shaheen | Danielle Adams |
ESTC 2011 Advisory Committee: Amanda Gardner | Piero Ponce | Rachel Notson | Anita Ledford |
Lindsay Milch | James Toomey | Kerrick Reisbig | Megan Tyson
Dr. Kelly Bricker, ESTC Co-Chair| Richard Edwards, ESTC Co-Chair |
Deirdre Campbell, Owner, The Tartan Group | Frances Figart, Writ-
er, Editor, Marketing and Communications Expert | Jessica Gardo, Photo Credits:
Manager, Marketing & Public Relations, Hilton Head Island Visitor Front and Back Cover - Hitesh Mehta, Kelly Bricker, Hilton Head Island-
& Convention Bureau | Bill Hendricks, Ph.D., Professor and Head, Bluffton Chamber of Commerce & Visitor Convention Bureau, The
Recreation, Parks, & Tourism Administration Department, Cal Poly International Ecotourism Society
Page 2 - Shawn Linehan, Sarah Henderson
| Hunter McIntosh, Chief Operating Officer, The Boat Company Page 3 - Shawn Linehan
| Mike Overton, Owner, Outside Hilton Head | Paul Radchenko, Pages 4 & 5 - Hilton Head Island-Bluffton Chamber of Commerce & Visi-
Tourism Development Planner Government of Alberta | Jack Reed, tor Convention Bureau
Director of Sales, Hilton Head Island Visitor & Convention Bureau | Page 11 - The International Ecotourism Society
John Salazar, Associate Professor of Hospitality Management, Uni- Page 18 - Hilton Head Island-Bluffton Chamber of Commerce & Visitor
Convention Bureau, Coastal Discovery Museum
versity of South Carolina-Beaufort | Susan Thomas, Vice President, Page 20 - Cory Tressler, Beaufort Kayak Tours, Captain Dick’s River Tours,
Visitor & Convention Bureau, Hilton Head Island-Bluffton Chamber Outside Hilton Head, The International Ecotourism Society
of Commerce | David Zunker, Associate Director of Sales and Mar- Page 22 - California Travel & Tourism Commission, Monterey County
keting, Hilton Head Island Visitor & Convention Bureau Convention & Visitors Bureau
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6. MONDAY TUESDAY
Registration/Information Desk: 07:30 - 18:30 Registration/Information Desk: 07:30 - 18:30
Networking Lounge: 11:00 - 18:30 Networking Lounge: 07:30 - 18:00
Pre-Conference Workshop: Authentic Danner General Session with Guest Presenter Barnwell/
08:00 - 12:00 08:00 - 09:15
Ecolodge Planning, Design and Operations East Stanley Selengut Calibogue
Pre-Conference Workshop: South Carolina Danner Hilton
08:00 - 12:00 09:30 - 11:30 Field Sessions
Sea Island Ecotourism and Sustainability West Head
Pre-Conference Workshop: Sustainable Elliot/ Savannah
08:00 - 12:00 11:30 - 13:00 Networking Break with Exhibitors
Tourism - Doing Good as a Market Driver Drayton Foyer
Savannah
Savannah 12:00 - 13:00 Lunch
11:00 - 13:00 Exhibition (Open to Public) Foyer
Foyer
Session 1.2 Cruise Tourism and Multi-
Opening Plenary: Hilton Head Island’s Barnwell/ Danner
13:00 - 14:30 13:00 - 15:00 Stakeholder Approaches to Sustainability
Sustainability Journey Calibogue East
Challenges
Savannah Session 2.2 Ecotourism and Biodiversity:
14:30 - 15:00 Exhibition / Coffee Break with Exhibitors Danner
Foyer 13:00 - 15:00 Wildlife Conservation Efforts, Hunting and
West
Fishing Questions
Session 1.1 Mainstream Goes Green: Danner
15:00 - 17:00
Many Shades of Green East Session 3.2 Partners in Advocacy: Tourism
Elliot/
13:00 - 15:00 Businesses and Environmental Organiza-
Session 2.1 Marine and Coastal Area Danner Drayton
15:00 - 17:00 tions
Conservation West
Session 4.2 Understanding Key Consumer
Jasmin/
Session 3.1 Navigating the World of Travel 13:00 - 15:00 Trends Driving Sustainable Business
Elliot/ Hibiscus
15:00 - 17:00 Media: Green Travel Trends and Oppor- Practices
Drayton
tunities
Savannah
15:00 - 15:30 Exhibition / Coffee Break with Exhibitors
Foyer
Sesion 4.1 Ecotourism Destination Man- Jasmin/
15:00 - 17:00
agement Tools in the 21st Century Hibiscus Get a Step Ahead: Student-Professional Danner
15:30 - 17:30
Networking Session East
Savannah
17:00 - 17:30 Networking Break with Exhibitors
Foyer Danner
15:30 - 17:30 Voluntourism Stakeholder Meeting
West
Archer
17:30 - 19:30 Lifetime Achievement Award Reception
East/West Lowcountry Leadership in Sustainability Elliot/
15:30 - 17:30
Hilton Roundtable Drayton
19:30 Night Out on the Town Head
Island Jasmin/
15:30 - 17:30 TIES Member Meeting
Hibiscus
Coastal
Sustainable Culinary Showcase & Eco-
18:30 - 21:00 Discovery
Holiday Auction
Museum

7. WEDNESDAY FLOOR PLANS
Registration/Information Desk: 07:30 - 17:00
Networking Lounge: 07:30 - 18:30
General Session with Keynote Speaker Barnwell/
08:30 - 09:30
Fabien Cousteau Calibogue
Networking Break with Exhibitors Savannah
09:30 - 10:30
Q&A with Poster Presenters Foye
Session 1.3 Theory to Practice: Bridging Danner
10:30 - 12:30
the Gap between Research & Industry East
Session 2.3 Financing Sustainability Initia- Danner
10:30 - 12:30
tives: Strategies for Tourism Businesses West
Session 3.3 Partners in Stewardship: Sup-
Elliot/
10:30 - 12:30 porting Collaboration among Planners,
Drayton
Managers and Operators
Session 4.3 Sustaining Culture and His- Jasmin/
10:30 - 12:30
tory: Tourism and Heritage Preservation Hibiscus
Savannah
12:30 - 13:30 Lunch
Foyer
Session 1.4 Stretching Your Marketing
Danner
13:30 - 15:30 Budget: Green Marketing & PR for
East
Tourism
Session 2.4 Community Projects as a
Danner
13:30 - 15:30 Strategic Approach to Ecotourism Busi-
West
ness Development
Session 3.4 Win-Win Partnerships: Elliot/
13:30 - 15:30
Connect Locally, Grow Globally Drayton
Session 4.4 Mainstreaming Sustainability:
Jasmin/
13:30 - 15:30 Ecotourism and Sustainable Tourism
Hibiscus
Certification
Archer
15:30 - 17:00 Farewell Drinks & Reception
East/West
POST-CONFERENCE TOURS
Thursday, Sept. 22nd and Friday, Sept. 23rd
(See page 20)
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8. PRE-CONFERENCE WORKSHOPS Monday, 8:00 - 12:00
Authentic Ecolodge Planning, Design and Operations
Learn how to plan, design and operate an ecolodge, with emphasis on creating a sense of
place for the visitor and interpreting the environment and the culture.
Facilitator: Hitesh Mehta, President, HM Design
Presenters: Lars Lindkvist, Executive Chairman, Basecamp Foundation; Judy Kepher-Gona,
CEO/ Programs Director, Basecamp Foundation; Karen Lewis, Owner, Lapa Rios Ecolodge;
Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associates
Room: Danner East
South Carolina Sea Island Ecotourism and Sustainability
Offered as part of TIES-USCB Professional Certificate Program, this interactive workshop
includes presentations and discussions on key sustainability and tourism trends, sustain-
able tourism development, local ecosystems, ecotourism opportunities for local destina-
tion, and interpretation skills.
Facilitators & Presenters: Dr. John Salazar; Dr. Joe Staton; Dr. Robert Landrum; Dr. Eric
Montie, University of South Carolina Beaufort (USCB)
Room: Danner West
Sustainable Tourism - Doing Good as a Market Driver
This invitation-only complimentary workshop features expert presentations and inter-
active discussions on branding, product development and marketing campaigns, and
small-group exercises to help destinations develop targeted action plans to improve their
marketing edge.
Facilitators & Presenters: Richard Edwards, Marketing Director, Gap Adventures, Deirdre
Campbell, President & Chief Development Officer, The Tartan Group
Room: Elliot/Drayton
Regional Workshops by The International Ecotourism Society (TIES)
Conservation, Communities and Sustainable Travel
TIES workshops, organized in collaboration with our members and partners, help enhance knowledge and strengthen
capacity-building opportunities.
√ Increase training and professional development opportunities for your employees and community members.
√ Strengthen knowledge of the principles of ecotourism and the benefits of sustainable tourism development.
√ Learn from best practice examples of sustainable tourism business development and destination management.
√ Gain practical knowledge and tools for stakeholder participation and long-term sustainable tourism strategies.
We are accepting partnership proposals by destination organizations to host TIES workshops, focusing
on key ecotourism and sustainability issues, and customized to each destination’s needs and priorities.
If you are interested in this opportunity, please contact us at: workshops@ecotourism.org to discuss
more details.
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9. Monday, 13:00-14:30 OPENING PLENARY
Welcome Addresses by South Carolina Leaders
Governor Duane Parrish Mayor Drew
Nikki Haley Director, South Laughlin
South Carolina Carolina Depart- Town of Hilton
ment of Parks, Head Island, South
Recreation & Carolina
Tourism (SCPRT)
Hilton Head Island's Sustainability Journey
Todd Ballantine Dr. Emory Shaw Susan Thomas
Director of Science, Campbell Vice President of
Education and Sus- Founder, Gullah the Hilton Head
tainability, Ballan- Heritage Consulting Island Visitor
tine Environmental Services & Convention
Resources, Inc. Bureau
Todd Ballantine is an environmental scientist Dr. Emory S. Campbell is a native of Hilton Susan Thomas oversees a $3 million sales and
and planner, interpretive specialist, writer, Head Island, S.C., and has been immersed marketing budget for the promotion of the
artist and musician. In 1980 he created the in Gullah traditions and customs all his Hilton Head Island region as a global travel
first of six reclaimed water watershed resto- life. Dedicated to preserving this unique destination. The Chamber is the Destina-
ration projects in the U.S. He has designed heritage, Dr. Campbell is one of the nation's tion Marketing Organization for Hilton Head
interpretive facilities and experiences for foremost experts on Gullah culture. He is Island, Bluffton, and Daufuskie Island. She
American public and private lands ranging the author of the book "Gullah Cultural supervises a sales and marketing team and
from National Wildlife Refuges to private Legacies", which provides valuable insights a staff of four Welcome Center information
preserves. into past traditions and present day prac- specialists.
tices that are truly Gullah.
A popular educator and speaker, he pres- The Chamber’s Visitor & Convention Bureau
ents programs and classes on sustainability, Dr. Campbell also contributes extensively to was awarded accreditation through the Des-
natural history, wildlife, and innovative newspapers, journals, scholarly publications, tination Marketing Association International
conservation solutions. He has facilitated documentaries, and television news shows. in 2009, one of less than 100 CVB's in the
many public meetings on subjects ranging He has served as the Executive Director of world to achieve this standard. The VCB has
from comprehensive plans to park planning the Penn Center on St. Helena Island, S.C. also been named the Southeast CVB of the
and urban wildlife management. He writes for more than 20 years. The Penn Center, a Year from the Southeastern Tourism Society,
and illustrates interpretive exhibits, trail national historic landmark, was one of the received the Pinnacle Award for service by
guides, and books. His best known book is first schools for former slaves in the South. CVB’s to meeting planners thirteen times, as
"Tideland Treasure", a long-time best seller The Center now serves as one of the main well as numerous Adrian marketing awards
for University of South Carolina Press. repositories of information on the Gullah from the Hotel Sales & Marketing Association
Culture. International.
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10. FEATURED SPEAKERS
Stanley Selengut - Founder & Owner, Maho Bay Camps and
Estate Concordia Preserve
Guest Presenter - Tuesday September 20th, General Session, 08:00 - 09:30
Stanley Selengut is a civil engineer and developer (recognized by many in the tourism in-
dustry as “the father of sustainable resort development”), sustainable design consultant,
and innovative tourism business leader. In 1976, he created Maho Bay Camps on St. John,
U.S. Virgin Islands, as an economically viable resort facility compatible with National Park
mandates. Decades ago, when ecotourism wasn’t yet a recognized word or concept, Maho
Bay - built by locals on hand-dug footings in order to minimize impact to the land - was
pioneering low-impact, responsible and authentic ecotourism experience featuring key
elements of “sense of place” of the Caribbean island.
Estate Concordia Preserve, 51-acre sister eco-resort to Maho Bay Camps, explores utility
self-sufficient cottages, super insulated villas, solar power, cisterns to collect rainwater,
and other green building processes, implementing lessons learned with Maho Bay. Maho
Bay and Estate Concordia continue to be textbook case studies for eco-construction and
sustainability.
Stanley has put environmental education as one of his top priorities, speaking for hun-
dreds of schools and conferences worldwide and using his properties for educational
workshops. He has served as a Founding Board Member of the International Ecotourism
Society; on the National Council of The National Parks and Conservation Association; and
as Chairman of the Committee on Sustainability and Environmental Leadership for the
National Park System Advisory Board.
Fabien Cousteau - Ocean Explorer and Environmental Activist
Keynote Speaker - Wednesday September 21st, General Session, 08:30 - 09:30
Growing up on the salt-stained decks of his famous grandfather’s ships, Calypso and
Alcyone, Fabien Cousteau was destined to follow in the family footsteps of exploring and
tirelessly working to protect our planet’s immense and endangered marine habitats. Div-
ing since age four, Cousteau was irrevocably imprinted with an unwavering appreciation
for the wonder, beauty, and importance of our aquatic ecosystems to sustaining life on
this big blue planet of ours.
From his vast experience in the field, coupled with a degree in environmental econom-
ics from Boston University, he has refined a public policy platform grounded by his strong
belief that environmental discipline can be the basis for innovative solutions that strike a
balance between regional and global environmental problems and the realities of market
economies.
His most recent, and perhaps most ambitious, endeavor is creating a new non-profit
foundation committed to educating the public on the alarming need to restore our marine
habitats, through the action of “re-planting” aquatic species of plants and animals in
environmentally stressed areas. The Plant-a-Fish Initiative will spearhead public education
programs as well as guiding large environmentally sensitive corporations with a genuine
commitment to making the world a healthier place for mankind.
An active writer, he is currently working on a children’s book trilogy.
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11. Tuesday, 9:30-11:30 FIELD SESSIONS
The ESTC 2011 field sessions offer hands-on opportunities to learn about local sustainability initiatives. All
tours leave from the Advantage Foyer (9:15-9:30am). Please bring water, hats, sunglasses, sunscreen, bug re-
pellent, comfortable walking shoes and field clothes suitable for heat and high humidity.
#1: Beach Renourishment & Marine Environment #4: HHI Development & Land Management
Learn about the renourishment project taking place on Hilton Head Join this walking tour of Islanders Park, which was built using many
Island and the methods in place to mitigate impact on marine turtles, low impact development techniques, and learn about the park design,
shorebirds, and other wildlife species. You will also get an insight into including the reduction of impervious surfaces, the retention of trees
marine turtle species nesting on Hilton Head Island, the biology and and wetlands on site and the use of natural site features as “green infra-
behavior of Loggerhead Sea Turtles (Caretta caretta) from local marine structure,” and hear about tools used by the Town of Hilton Head Island
education program specialists. to lessen the footprint of development.
Amy Tressler, Curator of Education, Coastal Discovery Museum Charles Cousins, Director of Community Development, Town of Hilton
Scott Liggett, Director of Public Projects and Facilities/Chief Engineer, Head Island
Town of Hilton Head Island Sally Krebs, Natural Resources Administrator, Town of Hilton Head
Island
#2: SC Sea Islands Interpretative Boat Tour #6: Cultural Heritage of Hilton Head Island
Join this hands-on interpretative boat tour through the local estuarine Gullah is the West African based system of traditions, customs, beliefs,
region, offered in partnership with the University of South Carolina art forms and family life that have survived centuries of slavery. Modern
Beaufort (USCB). Learn about the local ecosystems and relate geo- resort development began influencing the culture in the 1950s. The tour
graphical and historical aspects of the region, as well as the fragility route takes a scenic weave through ten family-based villages that have
of the Sea Island geography and sustainable practices to preserve this sustained themselves for more than a century, but are tempered by
unique resource that is the Sea Islands of the Lowcountry. current resort developmental pressures. Tour highlights include: Old De-
barkation Point (used before the island’s connection to the mainland);
Dr. John Salazar, Associate Professor, USCB Plantation Tabby Ruins; Historic Marker of First Freedom Village.
Dr. Joe Staton, Associate Professor, USCB
Dr. Robert Landrum, Associate Professor, USCB Dr. Emory Shaw Campbell, Founder, Gullah Heritage Consulting Services
Dr. Eric Montie, Assistant Professor, USCB
#3: Sustainable Golf Courses #7: Sea Pines Forest Reserve
Visit Sea Pines Resort’s Ocean Couse and Heron Point Golf Course, and The Sea Pines Forest Preserve is a 605-acre permanent open space
learn about what it takes to become certified golf courses by the Audu- in the Sea Pines Community, founded in 1956. This walking tour will
bon Cooperative Sanctuary Program (ACSP). The session highlights key explore the diverse maritime forest ecosystem, aquatic habitats, and
environmental management practices such as: planning; wildlife and exceptionally rare Archaic Indian Shell Ring, dating back to the time of
habitat management; chemical use reduction and safety; water conser- the Great Pyramids. Learn about the sustainable three-part uses in the
vation; water quality management; and outreach and education. preserve, and the first-ever EPA-approved water technology that perma-
nently saved the lifeblood of the preserve.
Jim Cregan, Superintendent, Sea Pines Resort Golf Courses
Joellen Lampman, Cooperative Sanctuary Programs Director, Audubon Todd Ballantine, Director of Science, Education and Sustainability,
International Ballantine Environmental Resources, Inc.

12. Monday, 15:00 - 17:00
1.1 Mainstream Goes Green: Many Shades of Green
TRACK 1 What does it mean for mass tourism to go green? What should be appropriate and realistic
goals?
Frances Figart, Writer, Editor, Jerusha Greenwood, Assistant
Marketing and Communications Professor, California Polytechnic
BUSINESS Expert State University
SUSTAINABILITY
David Randle, Managing
PRACTICES Director, Waves of Change Hien Tran, Responsible Tourism
Manager, STA Travel
Room: Danner East Tammy Brister, Environmental Richard Edwards, Advisory Board
Initiatives Manager, Walt Disney Member, The International
Parks and Resorts U.S. Ecotourism Society
2.1 Marine and Coastal Area Conservation
How do ecotourism and sustainable tourism contribute to conservation in coastal regions and
TRACK 2 help protect marine ecosystems?
Chris Chesak, VP of Business Mark Spalding, President, The
Development, ATTA Ocean Foundation
CONSERVATION &
COMMUNITIES Dana Beach, Kelly Bricker, Director, Rivers Fiji
Founder, South Carolina Coastal
Conservation League
Room: Danner West
Hunter McIntosh,
Vice President & COO, The Boat
Company
3.1 Navigating the World of Travel Media: Green Travel Trends and
TRACK 3 Opportunities for Businesses and Destinations
Meet today’s green travel media leaders, and learn about current trends that are important to the
media, and why.
Anne Kazel-Wilcox, Travel Writer;
President, Gold Coast Communica-
PARTNERSHIPS IN PRESS, tions
POLICY AND POLITICS Nancy Harrison, Founder &
Trish Riley, Environmental Jour-
Managing Partner, Adventure
Media, L.L.C. nalist; Founder, Go Green Nation
Room: Elliot/Drayton
Norie Quintos, Executive Editor,
National Geographic Traveler Eileen Ogintz, Taking the Kids™
Author and Family Travel Expert
4.1 Ecotourism Destination Management Tools in the 21st Century
TRACK 4
Learn about effective ecotourism destination management tools for destination
decision-makers and planners.
PLACES & EXPERIENCES Megan Epler Wood, Director, Gale Ozaeta, Marketing Officer,
Planeterra Foundation Belize Tourism Board
Room: Jasmine/Hibiscus
Celia Benton, Master’s Candiate,
Cornell University
Page 12

13. Tuesday, 13:00 - 15:00 NOTES
1.2 Cruise Tourism and Multi-Stakeholder Approaches to
Sustainability Challenges
Sustainability issues in the cruise tourism industry and multi-stakeholder efforts to address
challenges and opportunities. Robert Chappell, Director of
Standards Development, Sustain-
Kelly Bricker, Chair, The Interna- able Travel International
tional Ecotourism Society (TIES)
Hunter McIntosh, Vice President
& COO, The Boat Company
Jamie Sweeting, Vice President,
Environmental Stewardship,
Royal Caribbean Cruises Gale Ozaeta, Marketing Officer,
Belize Tourism Board
2.2 Ecotourism and Biodiversity: Wildlife Conservation Efforts,
Hunting and Fishing Questions
Key challenges and opportunities related to ecotourism and wildlife conservation and
questions on hunting and fishing.
Hitesh Mehta, President, HM
Design
Judy Kepher-Gona, CEO/
Programs Director, Basecamp Agnes Nowaczek, Ecotourism
Foundation Consultant & Owner, Ecotours-
by-Agnes
Serge Rajaobelina, Founder,
FANAMBY Karen Lewis, Owner, Lapa Rios
Ecolodge
3.2 Partners in Advocacy: Tourism Businesses and
Environmental Organizations
Partnership strategies for environmental organizations and tourism businesses to achieve
sustainable community development.
Jerusha Greenwood, Assistant Alex Khajavi, CEO, Nature Air
Professor, California Polytechnic
State University
Juan Garcia, Sustainable Man- Jessica Webb, Manager, Sustain-
agement Program Officer, WWF able Tourism Communications,
- Galapagos Rainforest Alliance
4.2 Understanding Key Consumer Trends Driving
Sustainable Business Practices
Improve your practices by taking advantage of current consumer demands for environmentally
conscious and socially responsible options.
Deirdre Campbell, President and Jeff Welch, CEO, MERCURYcsc
Chief Development Officer, The
Tartan Group
Hugh Hough, President, Green
Team
Page 13

14. Wednesday, 10:30 - 12:30
1.3 Theory to Practice: Bridging the Gap between Research & Industry
TRACK 1 Utilize empirical studies to inform many aspects of tourism management and operations, and
apply research results for real-world solutions.
John Salazar, Associate Profes- Lindsay Usher, Doctoral Student,
sor, University of South Carolina Pennsylvania State University
BUSINESS Beaufort
SUSTAINABILITY
Paige Schneider, Associate Svitlana Iarmolenko, Doctoral
PRACTICES Professor, Center for Sustainable Student, Pennsylvania State
Tourism, East Carolina University University
Room: Danner East Phil Sarnoff, Doctoral Deborah Kerstetter, Professor,
Student & Kelly Bricker, Pennsylvania State University
Associate Professor,
University of Utah
2.3 Financing Sustainability Initiatives: Strategies for Tourism
Businesses
TRACK 2 Strategies for tourism organizations to sustainably solidify their funding opportunities and to
successful finance sustainability initiatives.
CONSERVATION & Kara Mitchell, President, The Bruce Smith, Owner/Operator,
COMMUNITIES Ontario Ecotourism Society Seascape Kayak Tours
Room: Danner West Trish Manning, President, Man- Rob Holms, President and
ning Consulting Group Inc. Founder, Green Living Project
3.3 Partners in Stewardship: Supporting Collaboration among
TRACK 3 Planners, Managers and Operators
Practical issues with implementing sustainable tourism principles in the field through effective
partnerships and stakeholder engagement. Krisztian Vas, Master’s Candi-
date, Tourism Policy and Plan-
PARTNERSHIPS IN PRESS, Richard Edwards, Advisory Board ning, University of Waterloo
POLICY AND POLITICS Member, The International
Ecotourism Society Glenn Jampol, President,
Cámara Nacional de Ecoturismo
Room: Elliot/Drayton Justin Ellis, Senior Planner, Parks,
Recreation and Tourism, O2
Design + Planning Kristin Lamoureux, Dir. of Interna-
tional Institute of Tourism Studies,
The George Washington University
4.3 Sustaining Culture and History: Tourism and Heritage Preservation
TRACK 4
How can tourism effectively contribute to heritage preservation and help raise awareness
through education and community participation?
PLACES & EXPERIENCES Rick MacLeod Farley, Principal Irene Lane, Founder & President,
Consultant, MacLeod Farley & Greenloons
Associates
Room: Jasmine/Hibiscus
Sonya Graci, Ted Rogers School Gopinath Parayil, Founder, The
of Management, Ryerson Blue Yonder
University
Page 14

15. Wednesday, 13:30 - 15:30 NOTES
1.4 Stretching Your Marketing Budget: Green Marketing & PR for
Tourism
Find the right marketing opportunities for your business and innovative approaches that maxi-
mize your marketing dollar.
Deirdre Campbell, President and Andy Crestodina, Principal, Orbit
Chief Development Officer, The Media Studios Inc.
Tartan Group
Vicky Hastings, Managing Terry Rachwalski, President,
Director, Maxwell PR Front Porch Perspectives
2.4 Community Projects as a Strategic Approach to Ecotourism
Business Development
Keys to successfully managing ecotourism businesses and community-oriented initiatives,
effectively managing priorities and sharing benefits.
Masaru Takayama, Executive Gopinath Parayil, Founder, The
Director, Japan Ecolodge Associa- Blue Yonder
tion
Andrés Ordón͂ ez, General Man- Albert Teo, Managing Director,
ager, Kapawi Ecolodge & Reserve Borneo Eco Tours
3.4 Win-Win Partnerships: Connect Locally, Grow Globally
Effective approaches to local and global partnerships that not only help your sustainability
goals but also strengthen your brand.
Frances Figart, Writer, Editor, Michelle Libby, Sustainability
Marketing and Communications Director, Cayuga Sustainable
Expert Hospitality
Ethan Gelber, Chief Communica-
tions Officer, WHL Group
4.4 Mainstreaming Sustainability: Ecotourism and Sustainable
Tourism Certification
Key examples of local, national and regional certification programs, and lessons learned from
experiences implementing certification initiatives.
Kelly Bricker, Chair, The Interna- David Kestenbaum, Extension
tional Ecotourism Society (TIES) Researcher, University of Ver-
mont, Green Coach Certification
Jeremy Schultz, University of Glenn Jampol, President,
Utah Cámara Nacional de Ecoturismo
Page 15

16. SPECIAL INTEREST SESSIONS Wednesday, 15:30-17:30
Get a Step Ahead: Student-Professional Networking Session
This interactive session features hands-on discussions that connect industry leaders working in the fields of ecotourism and sustainable tourism
with students – aspiring tourism professionals and future leaders of the industry. (Room: Danner East)
Kelly Bricker, Chair, The Interna- Frances Figart, Writer, Editor, Jessica Webb, Manager, Sustain-
tional Ecotourism Society (TIES) Marketing and Communications able Tourism Communications,
Expert Rainforest Alliance
Bill Hendricks, Professor, Head Robert Chappell, Director of Stan-
Rob Holms, President and
of Recreation, Parks & Tourism dards Development, Sustainable
Founder, Green Living Project
Administration Dept., California Travel International
Polytechnic State University
Voluntourism Stakeholder Meeting
TIES is organizing the Voluntourism Stakeholder Meeting at this year’s ESTC in order to gather feedback from voluntourism providers and industry
professionals working in related fields. The outcome of this session will be utilized to create the first draft of the International Voluntourism
Guidelines. (Room: Danner West)
Ayako Ezaki, Director of Com- Kelly Galaski, Program & Opera- Kristin Lamoureux, Director, Int’l
munications, The International tions Manager, Latin America Institute of Tourism Studies, The
Ecotourism Society (TIES) Projects, Planeterra George Washington University
Megan Epler Wood, Director,
Planeterra
Lowcountry Leadership in Sustainability
Organized by local green business and sustainability leaders in Hilton Head Island and the South Carolina Lowcountry, this roundtable session
brings together local stakeholders to share examples and tools to help inspire progress in sustainability efforts, and to create an ongoing platform
for collaboration and dialogue. (Room: Elliot/Drayton)
Teresa Wade, Executive Director, Sara Clow, General Manager, Andrew Craig, Senior Manager
Experience Green GrowFood Carolina of Environmental Initiatives,
Royal Bank of Canada
Denise Grabowski, Principal, William Paddock, Director of
Symbioscity Strategy, Sustainable Solutions
TIES Member Meeting
At TIES Member Meeting, we want to hear your opinions and exchange ideas with you about TIES’ strategic directions and objectives for the
coming years. What issues and topics do you want to see TIES projects focus on? What are some of the key priorities that you feel should be
better reflected on TIES activities and services? (Room: Jasmine/Hibiscus)
Ferdinand Weps, Director of Rick MacLeod Farley, Principal Masaru Takayama, Executive
Membership & Operations, The Consultant, MacLeod Farley & Director, Japan Ecolodge As-
International Ecotourism Society Associates; TIES Advisory Board sociation; TIES Advisory Board
(TIES) Member Member
Page 16

17. Throughout Conference Days EXHIBITION
The ESTC Exhibition is open to the public (free) on Monday,
IDEAS + OPPORTUNITIES + SOLUTIONS September 19th, 2011 from 11:00 - 13:00.
Exhibiting Organizations
Basecamp Foundation
California Travel & Tourism Commission
California Polytechnic State University
City of Walterboro
Earth Givers
Earthscan/CABI
Florida Society for Ethical Ecotourism (SEE)
Gap Adventures
Hilton Head Island CVB
Hilton Head Island Chamber of Commerce
Kiawah Island Golf Resort
Little St. Simons Island
Mexican Tourism Board
Monterey County CVB
Planeterra
Sabah Tourism Board
Sustainable Travel International
The Boat Company
University of South Carolina
University of South Carolina-Beaufort
University of Utah
Exhibit Hall Hours Reserve Your Exhibit Booth for 2012
Monday: 11:00 - 13:00 | 14:30 - 15:00 | 17:00 - 18:00 Talk to us during the ESTC or contact us at estc@ecotourism.org
Tuesday: 11:30 - 13:00 | 15:00 - 15:30 or +1 (202) 506-5033 x11 to discuss opportunities for the Exhibi-
Wednesday: 09:30 -10:30 tion at the ESTC 2012.
Throughout Conference Days POSTER PRESENTATIONS
Q & A with Poster Presenters on Wednesday, September 21st, 09:30 - 10:30 (Exhibit Hall)
Heather Arrowood Lorraine Lobascio
“The Lake Oguemoué Ecotourism Project, Gabon” “Sustainability Initiatives at Kiawah Island Golf Resort”
Raphael Fiagbomeh Christine Lavaur
“Prospects of Nature-Based Tourism in Ghana: A Case Study “The Impact of Light Pollution on the Sea Turtle Population”
in the Kakum Conservation Area”
Mercedes Hunt Jennifer Thomsen and Lauren Ponder
“Addressing Climate Change: Conventional Resorts Tackle the “Expansion of Sustainable Tourism Opportunities in Punta Cana,
Need to Go Green” Dominican Republic”
Karen Kohler Adam Yarnell
“Sustainability of Mountain Areas - The Case of KZN Drakens- “Greening America's First Resort”
berg Mountains”
Page 17

18. NETWORKING & SOCIAL FUNCTIONS
Lifetime Achievement Award Reception Networking Lounge
Monday, September 19th, 17:30-19:30 Sponsored by The Boat Company
We invite you to join us at the Lifetime Achievement Award Recep- Maximize your networking experience and partnership-building op-
tion and together celebrate this year’s Award Honoree’s significant portunities at the ESTC by utilizing the Networking Lounge, a central
contributions to the advancement of ecotourism and sustainable meeting space conveniently located in the Exhibition Hall.
tourism.
The ESTC Networking Lounge is generously sponsored by The Boat
TIES Lifetime Achievement Award honors individuals who have Company, a leading educational ecotourism organization offering
made significant contributions to the global ecotourism community, low-impact eco-cruises through Southeast Alaska. The Networking
and recognizes the distinguished achievements of those who have Lounge is open to all registered attendees throughout the confer-
demonstrated a lifetime commitment to promoting ecotourism. ence days.
Sustainable Culinary Showcase Tuesday, 18:30 - 21:00, Coastal Discovery Museum
*You will depart from The Westin Hilton Head Island Resort & Spa via motor coach supplied by Carolina Transit. Busses depart
promptly at 18:00 o’clock and will arrive at the Costal Discovery Museum by 18:20. Entrance is free with full conference registration.
To purchase tickets for your guests, please go to the Hilton Head Island Information Desk (Exhibit Hall).
Perfect Way to Unwind Participating Restaurants
Your evening starts with a signature cocktail (firefly iced tea) in the Celebrations Catering & Events (Chef: Andy Borgmeier)
beautiful space of the Coastal Discovery Museum, the island's popular Old Fort Pub (Chef: Keith Josefiak)
and visitor-friendly venue featuring salt marshes, centuries-old live oak One Hot Mama's American Grille (Chef: Orchid Paulmeier)
trees, and a collection of some of the oldest buildings on the island. Black Marlin Bayside Grill (Chef: Tom Corey)
Out on the terrace, enjoy hors d’oeuvres, drinks, and background music The Jazz Corner (Chef: Mark Gaylord)
provided by a harpist - as well as the natural music provided by the birds Chef David’s Roastfish and Cornbread (Chef: David Young)
who call this area home. A sweet grass basket weaver and a Carolina Pino Gelato (Owner: Ramona Fantini, Manager: Dominic Leong) The
Gold Rice demonstrator will show you some of the local craftsmanship. Skull Creek Boathouse (Chef: Nick Unangst)
Cha Bella (Chef: Matt Roher)
Fresh on the Menu Beverages Provided By: September Oaks Winery, R.J. Rockers Brewing
In the pavilion, local restaurants will present tapa-style plates to show- Company, Firefly Vodka
case South Carolina-grown products, and local and state-wide organi-
zations will share their sustainability initiatives. Entertainment in the *The Sustainable Culinary Showcase features best local sustainable
pavilion is provided by The Lavon Stevens Jazz Trio. restaurants, certified by South Carolina’s Fresh on the Menu program.
Silent Auction: Eco-Vacation Trips with TIES Members
The evening event also features a silent auction of eco-holiday packages, generously donated by TIES members:
• Alaska Wilderness & Glacier Lodge, 3 days/2 nights for 2 people with Alaska Wildland Adventures (Kenai Fjords National Park, Alaska, USA)
• Eco-Friendly Caribbean Villa, 8 days/7 nights for 2 people with Northside Valley (St. Croix, U.S. Virgin Islands)
• Carbon Offset Adventure to Machu Picchu, Peru, 9 days/8 nights for 2 people with Intrepid Travel (Melbourne, Australia)
• Eco-Adventure Cruise in the Galapagos, 8 days/7 nights for 2 people with Ecoventura (Galapagos Islands, Ecuador)
• Patagonia Wildlife Safari, 5 days/4 nights for 2 people with Cascada Expediciones (Torres Del Paine National Park, Chile)
• One Week Costa Rica Rainforest and Adventure Ecolodge Package (Costa Rica)
• Outdoor Adventure Getaway, 2 days/1 night for 2 people with Old District 96 (McCormick, South Carolina, USA)
*All proceeds from this auction will go to support The International Ecotourism Society (TIES).

19. Welcome to Hilton Head Island
and the South Carolina Lowcountry
Honey Horn
covery Museum at
Coastal Dis
The Menu is F resh
at our
Tuesday Evening
Culinary
Showcase
Join us...at the Hilton Head Island Culinary Showcase
featuring our region’s best sustainable culinary
experiences! Enjoy beautiful Coastal Discovery
Museum at Honey Horn while you sample our
authentic Lowcountry cuisine, local musicians
and Southern hospitality. Bon Appetit y’all!
TUESDAY, SEPTEMBER 20
6:30pm - 9:00pm
Coastal Discovery Museum e x p e d i t i on s p on s or
at Honey Horn
www.HiltonHeadIsland.org
Bus departures from 800.523.3373
The Westin Resort at 6:00pm www.Facebook.com/visithiltonhead
2011 Ecotourism & Sustainable Tourism Conference

20. POST-CONFERENCE TOURS
Sea Turtle Evening with Coastal Discovery Museum Location: The Westin Hilton Head Island Resort & Spa
An evening lecture and beach walk to learn about the threatened log- Cost: Adult $20 & Child $15
gerhead sea turtle. No guarantee of turtle sightings. Participants will Tour Size: Min. 10 people, max. 2 groups of 10 people each
be walking to the beach for a portion of this tour. A tour leader will How to Book: Contact Natalie Hefter at nhefter@coastaldiscovery.org or
escort the group to the nest site. 843-689-3033 ext. 225.
Wednesday, Sept. 21st, 20:00 - 22:00
Island Ecology & History with Beaufort Kayak Tour Cost: Adult $55 & Child $45 (Price includes round-trip transportation)
A fully narrated kayak tour of Beaufort and Hunting Island, focusing Tour Size: Min. 10 people, max. 14 people
on cultural and natural interpretation of the salt marsh How to Book: Contact Joan Byrnes at coordinator@beaufortsc.org or
ecology and Barrier Island geology. 843-525-8531 *Mention the ESTC for the discounted rate. Reservations ac-
cepted through September 20th.
Thursday, Sept. 22nd, 8:30 - 12:00 *Pick-up at 7:15, return at 13:15. Special Instructions: Dress according to the weather; wear shoes that can
get wet and bring at least 1 liter of drinking water.
Beaufort River Tour with Captain Dick’s River Tours Cost: $25 per person (Price includes round-trip transportation & ice cold
Relax on board the Price of Tides boat to enjoy a dolphin watch, view beverages provided during the tour)
several species of shore and wading birds, learn about the ecology of Tour Size: Min. 10 people, max. 24 people.
the salt marsh, and view homes of planters along the shore. How to Book: Contact Joan Byrnes at coordinator@beaufortsc.org or 843-
525-8531.
Thursday, Sept. 22nd, 11:30 - 13:00 *Pick-up at 10:30, return at 14:00.
Beach Discovery with Coastal Discovery Museum Cost: Adult $30 & Child $25 (Price includes shuttle cost - $18 per person)
Venture to the beach through the maritime forest and learn about Tour Size: Min. 4 people, max. 20 people
the unique marine organisms living in our coastal zone. You will wade How to Book: Contact Natalie Hefter at nhefter@coastaldiscovery.org or
through tide pools and examine specimens to learn about common 843-689-3033, ext. 225.
beach organisms and their strategies for survival. Special Instructions: Sturdy shoes that can get muddy (flip flops and san-
dals are not appropriate). Water, sunscreen, bug spray, and a hat are
Thursday, Sept. 22nd, 9:00 - 11:00 recommended. The total length of this walk is around one mile across a
boardwalk, soft sand, packed sand and pathways.
Salt Marsh Tour with Coastal Discovery Museum Cost: Adult $28 & Child $23 (Price includes shuttle cost - $18 per person)
As one of the most productive environments on the planet, the Salt Tour Size: Min. 4 people, max. 20 people
Marsh functions as a filter and a nursery. On this hands-on tour, you How to Book: Contact Natalie Hefter at nhefter@coastaldiscovery.org or
will see live oysters, crabs, and shrimp up-close. Learn how marsh 843-689-3033, ext. 225.
plants adapt to the salt water, and why we should protect this impor- Special Instructions: Good walking shoes, water, sunscreen, bug spray and
tant ecosystem. a hat are recommended. The total length of this walk is around ¾ of a mile
Thursday, Sept. 22nd, 10:30 - 12:00 across an oyster shell pathway, boardwalks and grass.
Beachcombing Cruise to Remote Vanishing Island Cost: Adult $73 & Child $68 (Price includes shuttle cost - $18 per person)
How to Book: Call 800-686-6996 / Online (reservations.outsidehiltonhead.
with Outside Hilton Head com)
Take a cruise to our special off shore sand bar, Vanishing Island, and Tour Size: Min. 3 people
explore a remote sand bar near legendary Daufuskie Island. Special Instructions: The boat ride can be cool, even on a warm day, so
Thursday, Sept. 22nd, 9:00 - 12:00 bring outwear appropriate clothing (windbreaker and insulating layer, as
necessary). Sun protection is important; a hat, sunglasses & sunscreen
strongly recommend. Portable water bottle is recommended.
Birding Tour with Coastal Discovery Museum Cost: $30 per person (Price includes shuttle cost - $18 per person)
Walk around the 68-acre property of the Museum with a birding ex- How to Book: Contact Natalie Hefter at nhefter@coastaldiscovery.org or
pert. With a combination of habitats that includes the Salt Marsh and 843-689-3033, ext. 225.
Maritime Forest, many different species of birds can be observed. Tour Size: Min. 10 people, max. 20 people
Special Instructions: Walking shoes and binoculars recommended.
Friday, Sept. 23rd, 7:30 - 9:30
Daufuskie Island History & Artisans Excursion with Cost: $103 per person (Price includes shuttle cost - $18 per person)
How to Book: Call 800-686-6996 / Online (reservations.outsidehiltonhead.
Outside Hilton Head com)
Tucked in between Hilton Head Island and the mainland, Daufuskie Tour Size: Min. 3 people
Island (accessible only by boat) is truly unique. Experience the ‘unde- Special Instructions: The boat ride can be cool, even on a warm day, so
veloped’ side of this historic sea island. bring outwear appropriate clothing (windbreaker and insulating layer, as
Friday, September 23rd, 9:00 - 13:30 necessary). Sun protection is important; a hat, sunglasses & sunscreen
strongly recommend. Portable water bottle is recommended.
Hilton Head Island, SC

21. Big Sur Cannery Row
Few destinations offer so many sustainable options and
green resources both inside and outside of your meet-
ings environment. Monterey welcomes TIES Ecotourism &
Sustainable Tourism Conference September 17-19, 2012.
SeeMonterey.com

22. Global Network
BECOME A TIES MEMBER
Professionals and
Organiza ons working
together to bring
posi ve changes to
tourism.
AT SM ER
R
www.ecotourism.org/membership
w
JOIN US AGAIN IN 2012
September 17 - 19 | Monterey, California, USA
Receive a 25% discount on your 2012 registra on as a
returning a endee.
To take advantage of this offer, register for the ESTC
2012 by May 2nd with the code ESTC12.
* Available to returning ESTC a endees. Not transferable.
Registra on will open in October 2011. www.ecotourismconference.org/2012

23. Ecotourism and Sustainable
Tourism Conference 2012
ESTC
17-19
SEPT
2012
Monterey, California, USA
Leaders from around the World
Gather to Share Ideas That
Inspire Change and Solu ons
That Move the Global Tourism
Industry Forward.
The ESTC 2012 Will...
Bring together leading indus- Share valuable educa on and Produce outcomes with
try decision-makers to capacity-building opportuni- las ng impact, making the
celebrate the 10th anniversary es for des na ons, busi- year 2012 an important year
of the Interna onal Year of nesses and professionals that marked with tangible ac ons
Ecotourism, a cri cal mile- will provide prac cal ideas and measurable results, and
stone for the global tourism and solu ons for sustainable helping accelerate progress
industry, and to create a tourism planning and manage- on maximizing tourism's
pla orm for collabora on that ment, and encourage partner- posi ve impact, and meet-
promotes tourism’s role in ships that benefit conserva- ing the needs of communi-
advancing a global sustainable on, communi es and es and des na ons around
development agenda. sustainable travel. the world.
Engage. Empower. Inspire.
www.ecotourismconference.org/2012

24. www.ecotourismconference.org