1. Product and Client Research Modern Beauty Supplies and ISO i.Colour SELL 250: Business to Business Selling Elizabeth Clark 000489333 http://www.gias-salon.com/images/gia_doing_hair.jpg

2. Product and ClientCompany I represent Modern Beauty Supplies and am selling ISO i.Color to Metro Urban Hair Studio in Calgary, Alberta. http://www.modernbeauty.ca/

3. Product and ClientProfile Report - Purpose Modern Beauty Supplies is Western Canada’s largest distributor of beauty and salon products, and trainers for hairstylists. Since its foundation in 1986, the company has grown substantially and now services salons throughout Western Canada from offices in Calgary, Edmonton, Burnaby and Victoria. From the beginning, Modern Beauty Supplies realized that salons and stylists had a need to keep current with the same changing trends and fashions that drive its own business. That’s why we focus on education and training sessions with client companies. Styles change and if you don’t know how it’s changing or what to do to get that style or look, the industry does not get it anywhere else. Where they do get it from are the hundreds of hair shows, education functions and one-on-one training sessions that Modern Beauty hosts every year. Apart from continually searching for innovative new products throughout the world, we provide clients with elite educational support, ranging from business education to education in new styles, products, and techniques in spa services and aesthetics. http://www.modernbeauty.ca/about_mbs

4. Product and ClientProfile Report - Mission As the largest beauty care distributor in Western Canada, we supply professionals in the beauty, spa, hair, skin, aesthetic, nail and body care industries with the most innovative products from world renowned brands such as Tigi, Farouk, Schwarzkopf and many more. Additionally, we are also the leading provider of cutting-edge training facilities and educational sessions for stylists, offering more than hundreds of events every year. In order to serve our primary stakeholders, such as our customers, suppliers, employees and community best, our whole organization focuses on certain aims and beliefs. As a business, efficiency and the fastest level of service are very important to us. Likewise, an effective distribution and delivery network ensures customers get what they want when they need it. As we work closely with our customers to improve their businesses, we try to deliver the best customer service possible. Furthermore, continuous education is a must in order to stay cutting edge in the hair care industry. http://www.modernbeauty.ca/mission

5. Product and ClientProfile Report - Goals As stated in the mission, Modern Beauty supplied aims to provide: The fastest level of service Efficient distribution and delivery networks The best customer service Continuous education to maintain leadership http://www.modernbeauty.ca/mission

6. Product and ClientProfile Report -Locations Calgary, Alberta 1 location Edmonton, Alberta 2 locations Burnaby, British Columbia 1 location Victoria, British Columbia 1 location http://www.modernbeauty.ca/about_mbs/contact_us http://www.visionhair.co.uk/images/salon/careers.jpg

7. Product and ClientProfile Report – Target Market The market targeted by ISO i.Color is any hairstylist which provides chemical processes to their clientele. Male or Female Any age Any location Must be a certified journeyman in Hairstyling http://www.24haircare.com/images/column_1217129912/iso-logo.jpg

8. Product and ClientProfile Report - Products We provide numerous products to ensure each individual need is met. Hair: ISO, CHI, Farouk, etc Spa: Accupeds, Gigi, Senscience, etc Equipment: AGV Group, Babyliss Pro, Ceramix, etc Sundries: Avanti, Isinis, Oster, etc http://www.modernbeauty.ca/our-lines

9. Product and ClientProfile Report - Website http://www.modernbeauty.ca/

10. Product InformationProduct Description The ISO i.Colour permanent colour line is one of two lines offered by ISO. It is comprised of countless colors, providing the stylist with countless color options for their clientele. The market targeted by this product is any male or female who desires a chemical treatment in the form of a permanent colour ISO i.Colour is a colour line, used only by professionals, which permanently deposits colour into the hair shaft.

11. Product InformationProduct Sales Advantages Feature: Triplex-C® Advantage: Seals in color, protects and shields up to 20 shampoos Specific Benefit: Provides longer-lasting, beautiful colour Proof Source: http://www.extendedlengths.com/isoicolor.html

12. Product InformationProduct Sales Advantages cont’d. Feature: Intense conditioning Advantage: Most competitors do not have this option Specific Benefit: Color always dries the air, but a conditioner within the formula prevents this from occurring Proof Source: http://www.extendedlengths.com/isoicolor.html

13. Product InformationProduct Sales Advantages cont’d. Feature: High shine Advantage: Again, most competitors provide a clear color in addition to the original color to create shine Specific Benefit: High shine makes the hair appear healthier and smoother; clients appreciate this Proof Source: http://www.extendedlengths.com/isoicolor.html

14. Prospect Information Metro Urban Hair Studio #130, 400-5 Ave S.W. Calgary, ABDecision maker: The Owner

15. Sales Call Objective The sales call objective is to place an order for 1 starter kit of the ISO i.Colour line within 1 week of initial visit. http://www.corbisimages.com/images/67/3F8FD0C4-3B79-46BC-BE0E-8AA9339EF9F6/42-18448770.jpg