Inbound Marketing Infographic

1. ARE YOU PROUD OF YOUR WEBSITE?
NO
The fish aren’t biting.
Maybe we’re using the
wrong bait.
I don’t believe SEO will help
my business.
We know what SEO is and
we put some keywords
behind the pages on our
site, but we tend to
swim on the surface.
HOW DEEP DO YOU DIVE
INTO INBOUND MARKETING WATERS?
Are you a B2B professional services company “dipping your toes”
into inbound marketing waters? Or perhaps, you’re going through the
motions and wondering what your marketing efforts are producing.
Follow below to see just how deep you dive.
Get
started! Time to
hire some profe-
sional divers...
AKA web designers
with inbound mar-
keting expertise.
IS YOUR SEO STRATEGY LEADING TO
FIRST PAGE KEYWORD RANKINGS?
B2B
buyers are
searching keyword
terms related to your
business. Don’t miss out
on achievable SEO oppor-
tunities to get more
traffic and buyers to
your site.
Inbound
Marketing hinges
on the value of the
content on your
website.
DO YOU HAVE A CONTENT MARKETING
STRATEGY?
What’s content marketing?
Last time we wrote some-
thing, George W. Bush was
President.
IS YOUR CONTENT APPEALING TO
YOUR TARGET AUDIENCE?
DOES SOCIAL MEDIA HAVE A ROLE
IN YOUR BUSINESS?
IS YOUR EMAIL MARKETING
PRODUCING RESULTS?
NICE WORK! DIVING THIS DEEP WILL REWARD YOU
WITH WEB TRAFFIC, INCREASED LEAD GEN OPPORTUNITIES,
AND MORE SALES IN THE FUNNEL.
We’re active on social
media and view it as a
method for distributing
content and a channel for
our sales and marketing
teams to engage with our
target buyer personas.
We carefully segment our
target lists of contacts
and write compelling
copy with calls-to-action.
75%
of buyers look at
your website
before purchas-
ing.
59%
of B2B marketers say
email is the most
effective channel
for generating
revenue.
Invest in an
email marketing
process that identi-
fies your buyer per-
sonas and segment
them accord-
ingly.
87%
of buyers go out and
look for advice before
choosing. What if you
were that source of
advice?
I don’t think my target
market is hanging out
there. Why bother?
You
may not acquire
a bunch of customer
by simply tweeting
here and there, but
Social Media will abso-
lutely build your
brand awareness.
62%
of companies said that
Social Media has become
more important as a
source of leads in the
past six months.
(2012)
65%
of B2B companies
report that they have
aquired a customer
through Linke-
dIn.
“Customer
Service Out-
sourcing”
is searched 4,400
times monthly.
Our website is profesionally
and carefully branded and
designed.
We consistently create vari-
ous forms of original con-
tent that our buyer personas
find valuable and relevant.
There are
multiple ways to
craft content that
is valuable to your
target audi-
ence.
Dolores from accounting
likes to blog about her
favorite recipes.
Each page is optimized
around several specific
keywords that fit our
brand and we consistently
rank on the first page of
Google.
Your email
copy should
promote low-
hanging fruit
opportunites.
Slide-
Share
White
Papers
You Tube
Videos
Case
Studies
eBooks
Testi-
monials
Bro-
chures
Blogs
We craft our content
with our target audi-
ence in mind, providing
helpful information that
our customers are
searching for.
Find out
what they’re
searching for
on Google
Troll Social
Media sites to
see what
they’re talking
about
Start some
conversations
with current and
potential cus-
tomers
Conduct
surveys
The
term “IT Staff-
ing Company” is
searched nearly
50,000 times on
Google every
month.
Act as
another touch
point in the
sales process
Initiate
networking
opportuni-
ties
Encourage
“word of
mouth” recom-
mendations
Personalize
your company
to customers
But
don’t just stop
here, complement your
Inbound Marketing efforts
with other activities like
content syndication ,PR,
adwords, guest blogging,
updated sales messaging,
and “warm” calling
campaigns....
http://contentmarketinginstitute.com/2012/08/is-social-media-the-new-word-of-mouth/
http://www.hubspot.com/
http://www.btobonline.com/
http://echogravity.com/
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