Gamification: Motivational Hacking for SharePoint
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In the 3rd of 3 joint webinars with Beezy and CardioLog Analytics, we discussed the basics of gamification, and how you can develop a "motivation hacking" strategy within SharePoint or Office 365 to help shape user behavior and improve adoption and engagement.
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Gamification: Motivational Hacking for SharePoint
- 2. Christian Buckley CMO at Beezy + Office Servers and Services MVP www.beezy.net @buckleyplanet cbuck@beezy.net www.buckleyplanet.com
- 3. Beezy is the premier enterprise collaboration solution for Microsoft Office 365 and SharePoint, extending the feature set and improving the user experience for on-premises, cloud, and hybrid deployments. We are on a mission to transform the way people work, and to help employees be more connected, innovative, and happy. Learn more at www.beezy.net or @FollowBeezy on Twitter.
- 4. Jussi Mori at Peaches Industries www.peachesindustries.com j.mori@peachesindustries.ch @JussiMori
- 5. Peaches Industries is a highly specialized service and solution provider working around the Microsoft Office Server and Office 365 stack. Our main expertise is in solution design, information architecture, user engagement and adoption as well as UI and UX design to make Intranets and its users more effective Learn more at www.peachesindustries.com or follow us on Twitter @PeachesGmbH Our lighthouse product: Gravity – The user engagement Framework • Simple and smooth user adoption • User engagement and motivation engine • Player based content • Empowers “Wellbeing at work” Read more at http://gravity.global
- 6. Tal Ben-David Alliance and Partner Manager at CardioLog Analytics www.intlock.com Tal.ben-david@intlock.com @cardiolog Blog.intlock.com
- 7. CardioLog Analytics, developed by Intlock, is the only on-premises analytics solution for SharePoint/Office 365 serving enterprises, providing deep insight into the performance of web and portal initiatives through testing, tracking and targeting, ultimately enabling you to optimize your site's impact and maximize the return on your investment.
- 8. Business and IT shouldn’t be fighting 10
- 9. When IT and business stakeholders join forces, the possibilities for increased productivity and connectedness grow exponentially.
- 10. The alliance of IT and Business will not only lead to an enhanced user-centric experience, but also ensures that bridges are built and roadmaps aligned between business goals and IT objectives.
- 11. 1. The most common failure in SharePoint implementation has nothing to do with the technology 2. Few organizations have taken the time to understand the measurable value that SharePoint creates 3. You cannot claim success if • You cannot monitor it • You cannot measure it • You do not have mechanisms in place to manage change
- 12. Every SharePoint deployment begins as a business analyst activity You need to begin with a clear picture of what you are trying to achieve – before you attempt to achieve it There are no bad ideas Don’t jump to solutions until you can agree on what is to be solved Prioritization can be hard Leverage data from your system How are people using the system today? How are they leveraging alternate technologies and systems today? What is the request backlog? Develop a shared understanding
- 13. Need to establish core reporting, so you can monitor usage patterns What the data shows you today will change your priorities for tomorrow Develop dashboards for your leadership, but be prepared to change based on what you see As you iterate and refine based on what you learn, there will be less change – and more innovation Change = course correction, adaptation, refining what you know Innovation = leveraging what you know to do something new that pushes the business forward Collaborate and Iterate
- 14. The Next Step: Shaping User Behavior
- 15. Get your workforce engaged through the power of games
- 16. Enterprise user adoption and training is broken!
- 17. Training and learning environments are disconnected from the ”real” work Enterprise software is still percieved as very difficult to use 70% of the workforce is not engaged, or is actively disengaged at work There is a low return on investment (ROI) on current training and change management spend How can we fix this? What’s the proplem?
- 18. Let’s look at a concept called Motivational Hacking ... or also called Gamification
- 20. FoldIt Minecraft Play is the highest form of research – Albert Einstein The power of games
- 21. What is Motivational Hacking or Gamification? Gamification is the utilization of Game-Like motivational elements in a non-game context. Gamifcation allows the paradigm shift from process or function focused design towards human focused design.
- 22. What motivates us? The 8 core motivational drives Whitehat CD Blackhat CD The Octalysis framework by @yukaichou
- 23. The four phases of user adoption The Octalysis framework by @yukaichou
- 24. Extrinsic VS Intrinsic motivation SAPS extrinsic rewarding • Status • Access • Power • Stuff RAMP intrinsic rewarding • Relatedness • Autonomy • Mastery • Purpose
- 25. Why this actually works? People have fundamental desires for: • Status • Reward • Achievement • Self-Expression • Competition • Altruism These desires are universal accross genders, cultures, generations and demographics!
- 27. You cannot manage what you cannot measure.
- 28. Leveraging Advanced Analytics in your Gamification Strategy
- 29. Reaching Productivity and Innovation Collaboration Adoption Productivity Innovation ShifttoSocial Measurement Gamification Knowledge & Community
- 30. Tracking User Behavior that matters: From IT & Business unity to Gamification Specific Meaningful Action-Oriented Realistic Timely S M A R T e r Evaluated Reviewed Shift from basic metrics such as page views to social metrics Usage Engagement Unique Users Influential Users
- 31. Motivational hacking and advanced analytics
- 32. Adoption and the Building of Communities
- 33. Engagement and the Production of Content
- 34. Collaboration and Individual Motivational Hacking
- 35. Web Parts Dashboards Automatic Distribution Lists Sharing the information - Gamification Report(S!)
- 36. • Try to avoid getting your users lost. They will not come back once they feel ”stupid”. Even better, create a win-state! • Feedback, feedback, feedback, feedback, feedback! • Build products for humans and not to only serve a business process or goal • Content AND Context is King. Deliver the right stuff at the right time and place to your end-users • Try to reduce ”noise”. Keep stuff simple but not too simple Conclusion
- 37. Begin by bringing everyone together to create a shared understanding of what the system should look like Always pilot first Iterate as you learn Review the data, expand the pilot, validate what you’ve learned Throughout this process, watch usage patterns very closely, and discuss what Business users and IT are experiencing, improving upon what we’ve built Conclusion
- 38. Christian Buckley cbuck@beezy.net @buckleyplanet Thank you! Tal Ben-David Tal.ben-david@intlock.com @cardiolog Jussi Mori j.mori@peachesindustries.ch @jussimori
Hinweis der Redaktion
- Foldit: Mason-Pfitzer Monkey Virus / Crystal Structure Proteine, Took players 10 days to crack the structure. Scientists could not do for 15 years.
- Improving Collaboration & Adoption still the secret to a successful intranet, one that serves as a detailed knowledge hub but also leads to increased employee productivity and all the good stuff that comes with increased employee productivity. In our previous webinars in this series we spent time drilling down into how you can only improve what you can measure and (2) while this still holds true there needs to be a shift to a more social mindset, be it in your analytics strategy or improving out of the box social capabilities. We have now introduced the exciting gamification element that in a way can be seen as the secret fuel in the mechanism of driving increased productivity and individual employee innovation.
- It is important to recap the measurement pillar, the fact that any analytics strategy needs to be underpinned by SMART goals. In our last webinar we spoke about how SMARTER goals (1) (2) is infact the more correct term for a working analytics strategy. We focused on giving some examples of what is meant by the “shift to social” (3)…. And really whats important to stress here is that what has been focused on previous webinars is still a foundation for when we speak of Gamification and looking back to trying to improve IT and Business collaboration. So really no matter what topic we are speaking of increasing and tracking user behavior that matters is always going to be at the core. Of course this is often easier said then done, because for every organization and every intranet, strategies and behavior differs…
- So lets refine how we can focus some of our gamification initiatives when it comes to our Intranet using advanced analytics. We really want to try ensure that we use metrics that fall into categories that can be linked to clear KPI’s (or SMARTER goals) and also ensure that Social is still at the heart of our metrics. (1) This is why it is likely that the focus will be on more portal growth metrics, things like community activity and social metrics that can be clearly tied back to individual employee engagement and adoption.
- If we drill down into what I will call “portal growth” metrics, we start to get an idea of community development. These metrics can be more targeted to team leaders, site owners or even company divisions. Are people contributing and which ones are active and leading to discussion? Once we know this we can drill down deeper into who these influential users, leverage them to help spread ideas. Also what is the influential content, can we pick out something innovative in the highly discussed topics, lets make more of this content available on portal etc.
- Speaking of drilling down and Surfacing the content ….. We can see how easy it is to drill down to a content level and pick out something innovative in the highly discussed topics, lets make more of this content available on portal, lets publicly recognize communities and content that generated activity. - What I did not show here is how easy it is to tie back this content to a specific contributor, and this is where the gamification (i.e. self fulfillment) becomes interesting. Perhaps adding a column of content contributor could make these winning metrics when thinking of motivational hacking.
- If we now focus on the second box, of Social activity, we can directly focus on the user and his/her social activity. Who are the interesting employees that others want to follow. Who are the employees that spend time browsing content, learning, re using, contributing, improving and motivating other employees through all this activity. Again lets recognize these employees.
- I think those metrics give a clear idea of how we can easily use analytics within and intranet environment and give employees ‘stature’, ensure they see a link between collaboration and PERSONAL growth. If we focus on distribution, once we have created reports in the context of gamification. How do we ensure the information is visible to whoever needs to see it… Web parts Distribution Lists NB: Not every approach to gamification is going to work. Some employees may find certain ratings/tasks trivial while others may not. Often the trick is to follow a lean method, pilot reports and initiatives, often multiple pilots at the same time (reportS). - Having a report centre to organize these reports is crucial.