Overview of capabilities of Symphony Analytics (www.symphony-analytics.com) an STG company.

1. ANALYTICS – SOLUTIONS
A TRUMP CARD
IN THE HANDS OF RETAILERS
Omnichannel Retailing Solutions from Symphony Analytics

2. ANALYTICS – SOLUTIONS
THE RETAIL INDUSTRY CHALLENGE
The rise of social media, location based marketing, automatic identification and data capture framework and such other
technologies are driving consumer behavior and are creating a greater urgency for retailers to address new marketplace
realities.
Retailers have the opportunity and the ability to capture more information about their customers than they’ve ever had
before, but many are struggling to figure out what that information means. Retailers often ask themselves –“how can I
derive game changing insights from this data and execute at the right time?”
OUR SOLUTION
Although the challenge appears to be consumer centric at
first, we believe that they are deeply rooted in critical retail
business operations. Our solutions have helped clients to
identify and address areas including:
• Driving Loyalty with Customer Engagement
• Merchandizing and In-store (Re)Targeting
• Accurate Demand Forecasting
• Efficient Sales and Operations Planning
• Pricing and Revenue Optimization
To gain competitive edge in today’s changing retail
landscape and ensure ongoing success, retailers will need
to ensure they engage customers with innovative solutions
across all channels, create value with emerging media,
better forecast market demand and continue to reduce
operating costs.
OUR APPROACH
Opportunity
Customers generate “footprints” as they search, browse,
shop, tweet, like or blog. In such customer footprints
exists that one key strategic insight, which when
capitalized upon, has the ability to transform and turn
around retail business.
Challenge
Retailers struggle to employ Omni-channel strategies.
Shoppers are demanding richer experiences and
convenience with new device interactions and
applications, while retailers are hardly able to keep up
with them.
Solution
By employing innovative mobile platforms and Big
Data Analytics expertise, we are equipping retailers
to interact relevantly with customers at real time and
to successfully convert lookers into buyers.
Weakness
Retailers lack the integrated analytics processes and
technologies to gather, analyze and interpret this
enormous mass of customer interaction data from
countless touch points, channels and data sources.
Key Offerings:
• Real Time Analytics Integration
• Big Data and Predictive Analytics expertise
• NFC-based Mobile Marketing Platform
• Omnichannel Strategy Enablement
• Customer Data Integration and Monetization
Analytical Methodologies:
• Machine Learning
• Simulation Modeling
• Stochastic Processes
• Optimization Modeling
• Decision Support
Key Customer Benefits:
• Reduced time-to-market with turn-key service
packages
• Complete customization of user experience
• Development expertise across mobile platforms,
applications and storefronts

3. ANALYTICS – SOLUTIONS
Retargeting on customer’s purchase path:
As usual, sales data doesn’t tell the whole story. For
example, a purchase of $120 in a specific category tells
us a little about what a consumer was looking for and,
maybe, what they do in their life. But it does not tell us what
influenced their purchase decision. By utilizing our cutting
edge “listen” framework, we carefully collect and analyze
the footprints (e.g. NFC interaction data) of this consumer to
identify their intent, urgency and sentiment. By fine-tuning
individual experiences at the next footprint and thus better
connecting emotionally with the customer, we have helped
our clients to make relevant interactions and influence
shopper purchasing behavior.
NFC-based omni-channel experience:
The most important basis for consumer centric strategies is
to understand what drives customer loyalty; and that it goes
beyond the normal boundaries of transactional behavior.
We enable our clients to deliver differentiated customer
experiences, tailored to specific shopper values, needs
and intentions. Our NFC-based platform and solutions
enable an integrated mobile consumer-brand engagement,
encompassing printed media, out-of-home displays,
in-store shopper marketing, and item-level packaging. By
employing big-data predictive analytics, we unify activities
on mobile devices, online stores, and in-store interactions
to deliver the Omni-Channel retailing experience.
Multi-axis view of the customer: Our forward-looking best practices augment marketing strategies by profiling
consumers on their shopping habits and spending levels, and ensure that our clients are aligned to meet the needs of their
highest-value customers. We consolidate their demographic, psychographic and most importantly - their behavioral and
preferential data, to create a multi-axis view of the customer. By integrating customer data, we have helped our clients to
profile the Retail DNA of their customers and design successful customer engagement strategies.

4. ANALYTICS – SOLUTIONS
ABOUT SYMPHONY TELECA
Symphony Teleca Corporation, headquartered in Mountain View, Calif., is the world’s first services company
dedicated exclusively to helping clients manage the global convergence of software, the cloud and connected
devices. The company delivers innovative products combined with contemporary product development,
systems integration, analytics and managed services to hundreds of organizations around the world.
Symphony Teleca’s 6,100 employees support customers from 32 offices globally, including delivery centers in
Asia, Australia, Europe and the Americas.
For more information visit www.symphonyteleca.com.
© Symphony Teleca Corp. ANALYTICS_SL_2013_V1
SymphonyIRI Data and Platform Expertise:
Our team has hands-on experience in integrating SymphonyIRI data with internal product category data. We help CPG
companies and retailers generate store level and brand level insights that impart more control over price propensity and
merchandising. Our expertise with SymphonyIRI data has helped clients in driving incremental sales and increasing brand
share. SymphonyIRI’s high performance “Liquid Data” application leverages our proprietary “SymphonyRPM” platform to
enable clients to slice-and-dice significant amount of data and derive strategic insights. Symphony Analytics brings forth
this unique skillset to its clients to ensure successful retailing strategies.
You can contact us at
Symphony Analytics
5360 Legacy Drive, Suite 120, Plano, TX 75024
Main number : 1(972) 696– 6900
Email: analytics-info@symphonyteleca.com
www.symphony-analytics.com
Five reasons to choose Symphony Analytics:
1. Exemplary track record of successful customer
engagement strategies
2. Innovative technology enabled NFC-based (Near
Field Communication) customer experience
3. Robust machine learning algorithms and
operationalized advanced analytics
4. Knowledgeable staff with extensive and relevant
industry expertise
5. Recognized product line for enterprise
operations planning
OVERVIEW
Symphony Analytics is the leading analytic process
integrator, enabling enterprises to transform their critical
business processes by operationalizing predictive and Big
Data analytics services. We provide a unique combination
of technology and services to integrate industry-scale
operationalization of analytics into key business processes
across various industries. Our expertise and partnerships
across Big Data and Predictive Analytics ecosystem enable
us to bring best-in-class services and solutions to our
clients.