8. What’s your
strategy?
• Which sites will you focus
on?
• Will you manage or
someone else?
• How often do you want to
post?
• What are your goals?
9. The purpose of each
site:• Facebook: Connect on a
personal level with VIPs
• LinkedIn: A place for
prospects to go to check
you out. Win/lose
credibility. Also good for
recruiting.
• Instagram: Millennials.
• Twitter: Least of the four.
Syndicate.
10. Start by being proud
of your profiles.
• Cover photo (1400x425)
• Headshot
• Tagline
• Summary
• Build your numbers.
11.
12.
13.
14. Create Compelling
Content
• Be helpful. FAQs
• Be Transparent.
Humanize your company.
• Be proud. Show off you
culture, your customers.
• Be consistent. You have
to post weekly.
23. Meet Nancy
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Auburn Tiger fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Nancy and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
24. Best Practices
• If you’re too busy, get help.
• Employees, agency,
interns
• Get it out of your head.
• Monitor and tweak.