Avoid Social Media Overload!

1. Best Practices to Avoid Social Media Overload!!

2. What I learned last night….
Hospitality Suite.

4. #1 Focus on
a few, ignore
the rest.

5. Be active on the sites
your prospects and
customers frequent most.

6. Why Website?
• Give Prospects and Potential Employees a
Positive Impression
• You may not win the biz, but you could lose
it…
• Collect their info
• Look modern, up to date

7. #2 Don’t wind up on
websitesthatsuck.com

8. Website Pitfalls
• Color Pollution
• Critical info not above the
fold
• Social Proof
• No Opt-in box
• Not mobile responsive

9. ABCE
• Failure = When a prospect visits your
Website and leaves without giving you their
information.

14. #3: Don’t LetYour Social Media Sites
Die on theVine!

15. Nothing kills credibility
faster than an
untouched profile.

16. Why LinkedIn?
• Where executives go to ‘KickYour Tires’
• Best recruitment tool
• Powerful business development
opportunities

17. #4: LinkedIn Best Practices

18. Be Proud of Your LinkedIn Profiles

19. MakeoverYour Profile
• Headshot and Background
Photo
• Professional Summary
• Title and tagline
• Quality recommendations

27. Quality Recommendations

30. #5 Stay ‘Top of Mind with
Customers, Prospects and
Recruits

31. Write Compelling
Content
• AddValue
• FAQs
• Client Case Studies
• Client interviews
• Talk in terms of their interests
• Get your thoughts out of
your head.

32. Syndicate to Keep Your Sanity

35. Why Facebook?
• Opportunity to humanize your business.
• Greatest CRM tool on the web.

38. #7: Strengthen VIP Relationships on Facebook

39. Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements,
etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?

40. Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.

41. In Summary: Fish where the Fish Are

42. Don’t try and do it all yourself.

43. Think outside the box!

44. Focus on a few, forget about the rest.

46. Thank you!
• www.ebootcamp.com
• corey@ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)