This document discusses engaging millennials with non-profits. It first profiles some characteristics of millennials as being aloof, unfocused, arrogant, entitled, demanding, independent, strong-willed, game changers, self-starters and leaders. It then discusses millennials as leaders in business and non-profits. The document outlines the top 3 ways to engage millennials as donating, volunteering and leadership. It presents Ebonie's three E's for millennial engagement: engage, enrich and empower. It provides specific suggestions for online engagement through websites, social media, and empowering millennials through boards and councils. It stresses the importance of collaborating with black and brown millennials authentically

2. Who Are Millennials?
Aloof
Unfocused
Arrogant/ Cocky
Entitled
Demanding
Independent
Strong-willed
Game changers
Self- starters
Leaders

3. Millennials as Leaders
“The young disruptors, innovators and
entrepreneurs on our annual listing of the
30 under 30 are impatient to change the
world.”- Forbes

4. Millennials as Leaders
Danielle Washington,
25, Marine Biologist
Mark Zuckerburg, 28,
Facebook

5. Millennials & Non-Profits
Volunteering
What are the top 3 ways to engage
millennials?
Donating
Leadership

6. ENGAGE
ENRICH
EMPOWER
EBONIE’S THREE E’S TO
MILLENNIAL ENGAGEMENT

7. ENGAGE
55% of millennials prefer
to learn about non-
profits via social media
81% of millennials
COOL
prefer to learn about
volunteer opportunities
through their peers.
FACTS
63% of millennials
volunteered in 2011

8. ENGAGE
Online (website)
Must Haves!
• Make it
clean
• Be crisp
• Get to the
point
• About Us

9. ENGAGE
Online (Social Media: Facebook)
Must Haves!
• Tell Stories
• Post relevant articles
(Not just about your
org)
• Use photos of staff &
volunteers in action
• Post events and invite
people

10. ENGAGE
Online (Social Media: Twitter, etc.)
Twitter Must Haves!
• Make sure your
handle is simple
• Leverage org. stats
• Use a human voice
• Cross reference w/
FB when necessary
• Drive to website

11. ENRICH
Lifestyle Activities
Happy Hour
Active Sports
Bonus: Millennials who volunteer are 2x more likely to donate!

12. ENRICH

13. EMPOWER
BOARDS
COUNCILS

14. EMPOWER

15. Black & Brown Millennials
COLLABORATE
BE
AUTHENTIC

16. NOW WHAT?

17. LET’S WORK TOGETHER
FREE! 20 Minute Consultation
In-House Workshops/
Presentations
MarComm Consulting
Message Development
Millennial Donor Engagement

18. PREGUNTAS?