Internet marketing overview by @eBizROI http://www.eBizROI.com delivered on 11 Oct 2012 during the Chamber of Southern Saratoga County Start-Up Smart - Internet Marketing Program designed to provide an overview of Internet marketing strategies and tactics that can be used by small businesses and start-ups to market effectively online. The following topics are covered:
• What is Internet marketing
• Picking a domain name
• Email marketing
• Website considerations
• Search engine marketing
• The new “Yellow Pages”
• Social media marketing
• Measuring progress
Contact eBiz ROI at +1 (518) 557-3502 if you would like to have this presentation delivered to your organization. The presentation will be tailored to your learning objectives and Internet marketing needs.
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Internet Marketing for Start-Ups
1. Internet Marketing
Presented by Rick Noel
Internet marketing consultant
www.eBizROI.com
Start-up Smart – Internet marketing
2. Agenda
• Introductions
• What is Internet marketing
• Picking a domain name
• Email marketing
• Website considerations
• Search engine marketing
• The new “Yellow Pages”
• Social media marketing
• Measuring progress
• Questions
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3. What is Internet Marketing?
• Internet Marketing is a marketing
specialization where businesses use the
Internet as a channel to position their
company, products and services with the
ultimate goal to increase revenues and profits.
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4. Picking a Domain Name
• Domain name used for both website, email
– .Com is first choice as most users assume this
– Is desired .com available? If not, is .net or .org?
– Related to business name, brand or industry
– Less is more in terms of characters
– 3 Rs (Recite, Recognize, Recall)
Click image for more info
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5. Email Marketing
• Branded email based on domain name
• Rnoel@eBizROI.com vs ebizroi@gmail.com
– Trust
– Spam Filters
– Reinforce Brand
– Consistent with your website domain Click image for more info
• Build, maintain a permission based email list
• Familiarize yourself with CAN-SPAM
• Test frequency
– best practice 1 or 2 / month max
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6. Websites are the Cornerstone
• Provides an extension for offline marketing
• Owned media that you have control over
• Provide market with the information sought
• Streamline operations by answering common
questions – results in increased sales
• Questions to ask yourself?
– Dynamic or static
– Maintain internally or externally Click image
for more
– Blogging (2x/month, ~800 targeting words) info
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7. Social Media Marketing
• Facebook – ideal for B2C – company page
• LinkedIn – ideal for B2B – profile, company page
• Twitter – 140 character limit, share links, photos
• YouTube – great for video marketing
• Google+ – relatively new but growing fast
• Pinterest – great for visual (e.g. food, fashion)
...
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8. Search Engine Marketing
• Google dominates with roughly 2/3 of the
search engine market (US, English)
• Yahoo! and Bing make up most of the
remaining 3rd
• How to get your site visible in the search
engines?
• Provide unique, high-quality, in-demand info
• Consider local, regional, national scope
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9. Where the Searchers Click
Source: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study
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