Nethicom, one of the projects presented during the accompaniment at the ebbf annual conference in Barcelona 2014

1. Crisis is an opportunity to develop ethical behaviors
•In the globalized and interconnected world in which we live
individuals and their institutions are no longer able to solve
the crisis alone.
•We need each other. We must develop a sense of universal
responsibility to protect and nurture the global family,
preserve and to take care for the environment in which we live
(our common home).
•We need practical tools that can disseminate ethical values
through the communication of the advantage of ethical
practices in business and in life. We need to experience a
feelling of Comm(on)Unity.
•We need to develop SustainAbility firstly at an individual level
and then at a collective and organizational one. Businesses are
made up of people and true change can only happen if those
people are enabled (have the Ability) to actively engage in the
process of change towards SustanAbility.

2. some easy reflections on the As Is:
• People are looking for new meanings of economics as they find it
responsible of their unfulfilled life.
• Business Ethics can contribute to social innovation.
• People are curious and willing to understand Business Ethics, but
they find hard to believe in its application.
• Entrepreneurs of SME are the one more inclined to behave
ethically, but they often feel frustrated by the ordinary business
environment and by the lack of recognition of their efforts from the
institutions.
• Globalization and Internet are tools in the hands of humans and
therefore their actual use reflects the actual values of mankind.
The Internet is a powerful image of life's interconnected Oneness, and
how the individual can interact with the whole.
It has the potential to create patterns of interrelationship that will form
the network for a global consciousness and Unity. The real potential of
the Internet belongs to this new flow of consciousness throughout the
planet.

3. Adding all together… a really simple idea:
a new social network that addresses ethics to everyone that is striving for change
`
A virtual place where to reconnect ethics and aesthetics through the participation
of artists from different fields that are often misunderstood in their intention
to make people reflect.
A social virtual network place where aimed people to develop can disseminate individual good and collective practices SustainAbility and simple messages
as a real
ability that induces to sustain self-the reflection planet and not characterial only as another improvement, commercial creating tool the to buy base or for to
the
sell.
emerging of a sense of Oneness expressed trough the web. Comm(on)Unity
A virtual market where demand and offer of ethics can meet and prosper.

4. I call all this “Network for Ethical Communication”
Nethicom is now a pilot project co-created
with my students and launched as a
facebook page.
It has attracted spontaneously more than
2300 people from 50 countries in three
months of activity.
The pilot project led to identification of
some potential services to be offered
through Nethicom:
•Platform for e-learning and teaching
•Educational tool (different targets)
•Promotion of ethical businesses
•Crow funding of ethical initiatives
•Certification services
•Ethical ranking (similar to Trip-advisor)
•………..
•………..

5. There is a mantra within the Nethicom facebook page that arose spontaneously
and that is:

6. What does Nethicom needs to be a real thing
At the moment I see Nethicom as an open lab.
It needs a network of people of heart that share a similar vision
to spread the message.
It needs technical support to create the platform and creative
people and artists to create emotions.
It needs an international perspective from wise people like you.

7. .
when we dream alone is only a dream, but when many
dream together it is the beginning of a new reality
Thank you for listening