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Blackboard Academy
ADRIÁN GROBA
MARIA BARBAS
Entrepreneurship and Business Plan
2nd semester
RITA LUCENA
ROMAIN BESCH
Our original business model
Challenges
1 More specific focus on customer segments
2 How to create a competitive advantage
Challenges
1 More specific focus on customer segments
Entrepreneurs  they count on incubators, they have the barrier of
initial costs: an office might not be what they need.
Small businesses & certificate schools they already have a
solution: co-work, associated private academies.
Freelancers & Coachers difficult to create a customer relationship
with the given definition
Everyone can be a potential teacher!
Our new business model
Problem
Many people have the skills and the time to become a part-time teacher,
they just need a room for some hours a week.
Solution
A platform to connect students and teachers easily, space to rent
conveniently per hour.
Market comparison
Nothing like this exists, in Portugal there is no platform for teachers but
OLX , Custojusto with their section of “explicadores”, and the kind
Our new business model
Topic
Location
Date
Price
Per hour
Per hour
Per hour
Per hour
Mathematics for 2nd grade
Entrepreneurship course
English conversation lessons
VBA for Excel advance course
M: 17-19
T: 17-19
Sa: 11-15
Su: 14-17
T: 9-11
F: 9-11
Platform to link teachers and students
Our new business model
Easy booking of rooms
How it works?
Potential
teacher
Can do it at home or he/she
has the space needed
Wants to set up
a course with a
group Check availability
and pre-book
Reach students
during two weeks
Counts on the students
he/she needs
Book the classroom
Materialization of
the booking
Cancelation of the
booking with no
charge
Challenges
2 How to create a competitive advantage
!
Our new business model
Competitors Competitors
Banners to
book with
others
Access to
teachers
Platform!
Network
platform!
Platform!
Competitors
Competitors
New blog
A/B Testing
Classroom
space +
platform
Simply
classroom
space
Challenges
Then, it is worth having a social network?
?
Interviewed people have become teachers or are thinking
about it because they already know how to reach students,
they generally value more practical things like price and
location

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Presentation 28 may

  • 1. Blackboard Academy ADRIÁN GROBA MARIA BARBAS Entrepreneurship and Business Plan 2nd semester RITA LUCENA ROMAIN BESCH
  • 3. Challenges 1 More specific focus on customer segments 2 How to create a competitive advantage
  • 4. Challenges 1 More specific focus on customer segments Entrepreneurs  they count on incubators, they have the barrier of initial costs: an office might not be what they need. Small businesses & certificate schools they already have a solution: co-work, associated private academies. Freelancers & Coachers difficult to create a customer relationship with the given definition Everyone can be a potential teacher!
  • 5. Our new business model Problem Many people have the skills and the time to become a part-time teacher, they just need a room for some hours a week. Solution A platform to connect students and teachers easily, space to rent conveniently per hour. Market comparison Nothing like this exists, in Portugal there is no platform for teachers but OLX , Custojusto with their section of “explicadores”, and the kind
  • 6. Our new business model Topic Location Date Price Per hour Per hour Per hour Per hour Mathematics for 2nd grade Entrepreneurship course English conversation lessons VBA for Excel advance course M: 17-19 T: 17-19 Sa: 11-15 Su: 14-17 T: 9-11 F: 9-11 Platform to link teachers and students
  • 7. Our new business model Easy booking of rooms
  • 8. How it works? Potential teacher Can do it at home or he/she has the space needed Wants to set up a course with a group Check availability and pre-book Reach students during two weeks Counts on the students he/she needs Book the classroom Materialization of the booking Cancelation of the booking with no charge
  • 9. Challenges 2 How to create a competitive advantage !
  • 10. Our new business model Competitors Competitors Banners to book with others Access to teachers Platform! Network platform! Platform! Competitors Competitors
  • 13. Challenges Then, it is worth having a social network? ? Interviewed people have become teachers or are thinking about it because they already know how to reach students, they generally value more practical things like price and location