ALTEX S.A. is a European fashion retailer founded in 2003 in Greece that designs and distributes brands like Funky Buddha. The company has grown significantly over the years through expanding its brand portfolio, international retail presence, and sophisticated marketing strategies. ALTEX is committed to creating unique shopping experiences through innovative store concepts and designs that reflect the brands' styles while prioritizing customer service.

2. Table of
CONTENTS
01 About Us
02 Our Story
03 The Company & The Brand
04 Milestones
07 Our Team
08 Interview
09 Portfolio
10 The Shop Concept
05 Mission & Vision
06 Social Responsibility
11
12
Marketing
Contact Us

3. About Us
Together Everyone
Ac hieves Mor e.
Fashion is one
of the most influential forms
of expression in our
contemporary culture.

4. 2 0 0 3
Founded in Athens by Yannis K. Alexiou in

5. Funky Buddha brand was founded in 2003 through the passion and intuition of two young
brothers from Europe - Greece.
What started off as a casual business trip for them, turned into an epic adventure through the
highs and lows of the Far East.
Seeking initially to research business opportunities, a delay at a local train station resulted in
a major detour. They returned from it with crates and stories!
The rising sun flag became the brand’s symbol and an inspiration for what has become a
highly successful idea: to make great garments that suit every individual, reflect ones
personality and make you feel at ease.
The brand was launched during the summer of 2003 and its tees and cargo shorts became
directly a hit, surpassing expectations and setting the standards for further expansion of the
brand. In just a few years, with hard work and determination, and with the collection
becoming richer and more complete the commercial success of the European fashion
company took off.
Funky Buddha has become - in a short period of time – an international fashion Retailer and
the cult fashion brand for those who love to wear clothes inspired by values such as freedom,
respect for the individual and respect for the environment.
Fashion is one of the most influential forms of expression in
our contemporary culture. Serving as a mirror of our time,
fashion is also regarded as a post-modern metaphor of what
goes on in society.
Our Story

6. ALTEX S.A. is a family-owned European fashion retailer that designs, produces and
distributes fashion products with a distinctive character, standing clearly out from the crowd.
Driven by passion, determination and intuition, the company creates clothes that are
“canvasses of expression” and give consumers the ability to be themselves, feel good and
stand out from the crowd. Garments of the highest quality, comfortable and highly affordable,
that match each person, expressing his or her personality.
ALTEX S.A offers dynamic, comfortable, uplifting and expressive lifestyle clothes for men
and woman, paying extreme attention to quality and details reflecting sheer enthusiasm,
freedom of expression and a unique differentiation in style that all those who feel authentic,
creative, daring and confident are looking for!
Each fashion collection is an expression and a way of life for all of those who don’t just
follow fashion but think of it as a mean of expression. This is one of the cornerstones of the
company’s philosophy, inspiring both the company and the consumers alike.
Each fashion collection is daring, influenced by music, arts & culture, intense feelings,
travelling, love for the environment with a contemporary still classy look and feel, being part
of a total “canvas” and a modern way of interaction and expression. Every season, the
company designs clothes full of innovative ideas, by enriching the latest trends.
Funky Buddha – being the flagship brand – is part of a
portfolio of retail brands that are developed by our
company ALTEX SA, based in Greece – Europe.
The Company & The Brand

7. ALTEX S.A. is
founded
introducing
FUNKY
BUDDHA brand
with a successful
jacket collection
Milestones
2003
The company
acquires and
moves into its new
company-owned
headquarters and
invests in a new
extended
distribution center
2005
Two new brands,
FiftyFive GARAGE
Dry Goods &
Supplies and
SECOND SKIN are
introduced to enrich
the company's brand
portfolio.
2008
FUNKY
BUDDHA opens
up to retailing and
a new brand
REPUBLIC is
introduced
2013
The basic
cornerstones are
set for ALTEX to
become an
international
Retailer with new
Retail locations
and a new
international retail
development
strategy
2014
Retailing and international expansion is further
enhanced through a dedicated reorganization of
the company’s infrastructure. Shopping
Experience is adopted as one of the new
“beliefs” in ALTEX’ s Brand Philosophy
2015-16

8. vision
 Mission: To be one of the leading European wholesale and retail companies in the
markets we operate in and to become a GLOBAL FASHION RETAILER.
We are proud of our family. It is both our link
to the past and the foundation of our future.
 Vision: To always develop and market our brands in accordance to European
fashion trends and to create a distinct mix of brands, which will appeal to the
trends-aware 16-45 age group.
 We always strive to meet each client’s unique set of needs and expectations by
delivering a truly personalized experience on a professional basis.
 Our commitment to combining highly effective working practices with paradigm-
busting creativity means the only thing we’ll always exceed are your expectations.
0
5
0
4
0
3
0
2
0
1
passion
creative
We base our cooperation on
trust, partnership and honesty
 We’re passionate about customers and consumers. Being proud of what we do, we
act sensitively with the highest standards of integrity and social responsibility.
Mission & Vision

9. Showing respect to the
natural environment in
which we operate and
trying actively to
contribute to the
development of the
respective communities is
a major goal in its Social
Responsibility Policy.
NATURAL
ENVIRONMENT
Our ethical foundation
is based on corporate
social responsibility.
As a responsible
business the company
has adopted its role in
the communities in
which it operates.
ETHICAL
FOUNDATION
ALTEX commits to the
principle of producing
products harmless to the
human ecology.
This includes, apart from a
carefully selected choice of
raw-material and fabrics,
suppliers worldwide and the
continuous control of crucial
ecological parameters by
independent and certified
international laboratories and
authority boards.
ECOLOGY
& QUALITY
Environmental protection and
nature preservation as well as
the responsible use of natural
resources play an important
role in all corporate decisions.
As part of its environmental
policy, ALTEX not only
ensures that energy is used
sparingly in all its divisions but
also re-uses residual materials
and waste at all its sites.
ENVIRONMENTAL
PROTECTION
Social Responsibility
1 2 3 4

10. 01
02
03
04
05
06
07
Experience led us to
transform the existing
network of Funky
Buddha stores
according to the latest
trends of international
Retailing
The Idea
Concept Designers
and Fashion
Specialists worked
hand in hand to
deliver a new, fresh
and sophisticated
new concept housing
all brands of the
company under one
roof.
Sketch
We incorporated all
ideas from our
fashion team and
combined it with the
experience of our
managers to expand
not only national, but
also all over the
world.
Ideas
We seek to expand
worldwide, having
already a sound
presence in Europe,
developing the
Funky Buddha
Network.
Develop
The new store
concept had to be in-
line with the
philosophy of the
company but at the
same time to give a
maximum of
shopping experience
to all clients.
Planning Communicate Create
To communicate our
Brand Philosophy to
the customer and to
become one of the
leading Retailers was
not only a dream but
a necessity in todays
demanding fashion
scene
The concept was
tested and retested
and after a thorough
pilot phase, Funky
Buddha stores were
ready to become a
milestone on the
fashion market.
A global fashion Retailer

11. Fashion is only the attempt
to realize art in living forms
and social intercourse.
Our Team
Teamw or k Mak es
The D r eam Wor k

12. Work together for success
Everyone that works here has a desire to create amazing user experiences. Being great at what you do is the cost of entry at ALTEX
SA, what tends to get people hired is fit. When talented people fit well together they produce some pretty impressive stuff.
We always strive to put the right people with the right skills on the right projects. There are no pitch teams, no “B” teams.
Everyone here works as part of the TEAM, directly with our clients and our business partners. It’s fun, as it should be.
We spend so much of our life working that we’d best enjoy it.
Simply FUNKY!

13. The company employs more than 150 highly specialized, skilled & well
trained staff and experienced managers, all of them dedicated to the
continuous evolution of the men’s and women’s fashion collections, the
implementation of sophisticated marketing strategies and actions for
promoting our brands, committed to total customers’ satisfaction.
Altex Team
The Funky Buddha Team
facebook.com/funkybuddha
twitter.com/@funkybuddha2
Experience
Couture
Retail Orientation
Wholesale Orientation
Knowledge
Instagram/funkybuddha_

14. Infrastructure
During the last years the company invested in the modernization of its IT system (ERP – CRM – B2B – BI- software & hardware) both in Greece and abroad.
This gave ALTEX a substantial comparative advantage, raising the technological bar to the highest international standards. The IT Department of ALTEX is entirely responsible for the
smooth and orderly operation of the EDP systems. The daily goal of the IT department is the optimum data management, provision of support and information to all its users worldwide,
suppressing lead times, providing invaluable management information, minimizing effort and avoiding delays at all levels.
IT supports tightly-knit collaboration among designers, store managers, market resources specialists, inventory control, production managers and technology production planners. A
sophisticated Purchasing Technology is implemented to support all primary activities.
All production, regardless of its origin, is received at the central logistics centres, from where it is distributed to all the stores or clients worldwide on a highly frequent and constant basis,
achieving minimum delivery and lead times.

15. Man of Few Words – Mr. J. K. Alexiou
“PROTECT YOURSELF from similarity!”
Interview

16. FUNKY BUDDHA IS
ESCALATING DIVERSITY
TELL ME SOMETHING
ABOUT THE BRAND
Everyone that works at ALTEX
has a desire to create amazing
customer and shopping
experiences. Being great at what
you do is the cost of Innovation.
Funky Buddha inspired its
collection from the indie and
urban pop-culture scene. The
style is lively and relaxed and
benchmarks resulted from
anything that affects the latest
trends.
Aiming to become the first brand
to introduce this style, Funky
Buddha is bold and inventive, not
afraid to stand out from the
crowd. The Brand offers modern,
high-quality products in a mixture
of colors and styles, giving
consumers very wide choices to
create their personal look.
WHAT INSPIRES YOU
AND YOUR TEAM
Funky Buddha offers a complete
wardrobe ideal for a public that is
up to date and creative in its styling.
The collection is being designed in-
house and is driven by the latest
trends and highlights colorful
articles such as printed t-shirt,
casual shirts, shorts with flashy
colors, washes and prints.
Funky Buddha is a fashion brand
creating great garments for men and
women.
At Funky Buddha we are obsessed
with street culture, music, art,
fashion, travelling, clothes and of
course feeling and looking good.
Our Passion for fashion is our
strongest weakness!
WHAT DO YOU CONSIDER YOUR
STRENGTH & WEAKNESSES
Sometimes when you innovate,
you make mistakes. It is best to
admit them quickly, and get on
with improving your other
innovations …
WHAT DO YOU CONSIDER
A LIFE LESSON IN FASHION?

17. Awards
• Funky Buddha is proud to be awarded the European Business Award 2014/15 as a
National Champion.
• In 2016, Funky Buddha was awarded the Franchise Award 16 in recognition of its
CONCEPT REDESIGN.
• Nominee at the RETAIL BUSINESS AWARDS 2016
• We promise to keep on striving for excellence and we will continue our successful
path towards a future open to winners!
• Most of all, we would like to thank our loyal customers and our business partners to
whom we dedicate this special awards.

18. Two Brands –
Endless Success
Portfolio
“The Only
Real Elegance
Is in the Mind;
If you’ve got that,
The rest really
Comes from it”

19. Every season Funky Buddha creates a wardrobe brimming with ideas, in
tune with the latest trends and inspired by its core values. Its products are
of high quality, rich in detail, uplifting in attitude but also highly
affordable.
It has created a hype in outerwear such as Polo’s, jersey’s, shorts, fleece,
jackets and pulls and recently it has launched its denim series fully tuned
with the overall Funky look.
Conceded for the “Young”, dynamic individual, it targets men and woman
who care about details and quality at competitive prices, who love vintage
and always want to look and feel good while remaining themselves.

20. 4 PerYear
55%
45%
Men’s Fashion
Women’s Fashion
Collections
More than
700
SKU’S PerYear

21. High Quality
Low Quality
High Price
Low Price
Tommy Hillfiger DENIM
Pull&Bear
Zara
Perceptual Map
Hollister
A&F
SuperDry
Scotch & Soda
H&M
Aeropostale
Jack & Jones
Pepe Jeans
TomTailor
American Eagle
Topshop

22. Fifty Five GARAGE Dry Goods & Supplies is the signature-clothing
brand for those who really want to stand out from the crowd.
Rooted in the European culture and style, it embodies an innovative idea
of Menswear, enriched by a cosmopolitan attitude and looking at the
fashion and life-style of the major international cities as a source of
inspiration.
Ever eager for fresh ideas, the brand’s contemporary design turns to a
new generation of male consumers, who are aware of their own style
and live Fashion as a way to express themselves, their image and their
vision of the World.
The product design follows this “new man” through every moment of
the day, giving him the chance to make his own stylistic choices, thanks
to a true total look offer, a proper quality/price balance and an ever
innovative suggestion.

23. “Funky Buddha is committed to be a
successful fashion Retailer, developing
a global network of Funky Buddha
Stores.”
The Concept

24. Inspiring
Retail Space

25. For more than a decade our talented
team has brought our brands and
our consumers together through
innovative and inspiring retail store
presentations.
Because at its heart, great concepts
are delivered by great people.
Stylish

26. Delivering a clear
and striking shopping
experience to our
loyal consumers, we
tried to look into
every detail that
enhances the
personalized
shopping experience
and the warm
atmosphere of our
stores, combining the
latest trends with
elements of our daily
contemporary life
keeping at the same
time the functionality
as a pillow of our
store concept.
Modern
& Functional

27. INTERIOR DESIGN
The company’s target is to promote in the
best possible way the contemporary style
of the brand, to ensure its high image and
to transmit its corporate identity to the
customer.
Important ‘vehicles’ of communication
between the brand and the end customer
are the extensive network and the
strategic placement of the shops, the
impressive shop windows, the unique
architecture and design of the premises
and the professional merchandising
combined with a well thought-out VM.
Every store that bears the company’s TMs
meets all necessary technical
specifications directly linked to the
strategic choice of the right location, the
correct size, the exposure, the
neighborhood and other critical factors,
part of Funky Buddha Site Evaluation
System.
The company places great emphasis on
the architecture, the materials that are
used, the correct lighting and the
decoration of the shops in order to
ensure that all Funky Buddha stores
express the same contemporary
character, the attitude and the culture of
the brand.
Particular emphasis is also put on the
shop windows that are directly
associated with the philosophy of Funky
Buddha and are intended to promote
both the image and the single corporate
identity of the Brand.
ALTEX believes in and invests on the
creation of a unique shopping experience
for customers in a fresh, contemporary,
modern and friendly environment.
Our teams of window dressers,
merchandisers, VM specialists and Retail
supervisors guarantee that all of our
stores enjoy the same warm and friendly
atmosphere, offer the highest level of
customer service and are managed in the
same professional way, while at the same
time incorporating the highest level of
sophisticated visual technology.

28. Special designed furniture, fixtures and equipment in combination with special decorative items
give a unique character to the shop concept, distinguishing it from any other brand and giving it
its exclusive look and feel – the Funky Buddha style.
Mix & Match elements, both decorative as well as functional, supplement the shop concept
which is coded in a structured store construction manual, which is used globally for all our new
stores.
Furniture

29. Shop in Shops …
Corners …
Department Stores
“Supporting different Distribution Channels
was always part of our development
strategy.
Starting from the needs and demands of
each market, we design a dedicated concept
to meet these needs.
We internationally develop in parallel the
Retail, Wholesale, S-i-S and e-commerce
channels, being a true global OMNI
CHANNEL Retailer!

30. Shop Fronts that clearly
deliver the Brand Message
Dimension

31. Every Store radiates Brand
Clarity of Purpose,
Brand Spirit, Honesty,
and Innovation.

32. Building A Better Concept
Interior
Design

33. The planning of each Funky Buddha store is part
of our concept design, personalized for each
shop and designed into every detail.
Each store has its own character radiating the
exclusive Funky Buddha philosophy.
Our team implements the latest trends of
retailing in combination with new materials,
colors and props to achieve the desired
fashionable and unique atmosphere of each new
Funky Buddha shop to be opened.
Our core belief is that people thrive when they’re
empowered to fulfil their potential.
By fostering creative development across the
whole of our business we have managed to
involve a team of high-performing, talented
individuals, driven by passion and a desire to
build industry-leading stores for our clients.
In addition to this, we cooperate with the
leading, award winning architectural concept
designers to deliver outstanding results – always
on time and on budget!
Architecture

38. Marketing

39. ideas
fashion
concept
mood
trends
colors
style
The Ideas
material
places
art
creative

40. ⚡ Marketing Tools
The communication strategy of the company is one of the key drivers of success leading to the high recognition
of the brand.
Through an elaborated marketing, PR and communication plan, Funky Buddha is currently recognized as one
of the leading fashion companies in Greece and a rising star on the European Market, holding always a
privileged position in the media.
TV, cinema, press, outdoor advertising and various public relations programs are selected with criteria
associated with the target group, the position and the sustainable development of the company.
Furthermore, various below the line activities are held, aiming to increase the traffic, the sales and the
customers’ loyalty.
All media are selected according to criteria that are entirely consistent with the profile and the philosophy of
Funky Buddha, so as to always ensure the successful and accurate communication of the message that
characterizes each campaign of the company.

41. ⚡ Marketing Tools
The choice of partners is a key issue for the company, and for this reason we
cooperate with the most distinguished marketing specialists and fashion media in
the field.
Famous fashion photographers are always behind the camera to capture the fashion
trends presented by top models.
The final touch in the impeccable image of all the our marketing campaign is
completed by notable partners who are responsible for the art direction, styling,
make up and hair style and who embrace the philosophy of the company.
Implementation:
Lookbooks – Fashion catalogues – Press
Web presence – Digital Marketing – Social Media & Online campaigns
Promotional Tools – Visuals

42. ⚡ Marketing Tools

43. ⚡ Marketing Tools

44. ⚡ Marketing Tools
Packaging
Packaging effectively communicates
the brand identity and solidarity.
The brand symbols are clearly depicted
on all packing prints and accessories.
The illustrations aim at making the
packaging units desirable by the
consumer to be kept for other uses and
not be thrown away.

45. Basic KPI’s
“I think there is beauty in
everything. What ‘normal’ people
would perceive as ugly, I can
usually see something of beauty in
it.”

46. 2003 Start-up with a significant
success
2005Rapid development of the
Brand
2010Preparation of new brands and
systematic wholesale development
Funky Buddha]
2013Development of different shop
concepts – SIS - Corners
2014 Global Development & Retail
Experience
2015Becoming a Global Retailer
The Turnover
2016 Focus on Global Expansion

47. ⚡ Yearly Analysis
0
100
200
300
400
500
600
700
800
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
INTHOUSAND€
TYPICAL MONTHLY SALES DISTRIBUTION
Typical Sales Distribution of a
FUNKY BUDDHA Store over a fiscal
year.
Average Data used from all Funky
Buddha Stores across the Retail
Network.
Year 2015
6.142€
AVG Net Sales per m2

48. PricePositioning The prices that have been set for our collection reflect the excellent quality, the
innovative design and the extensive treatment of the items.
Although the pricing of the Funky Buddha products may vary from one country to
another, due to transport, customs and other local expenditures, the following list
represents an average retail price (in €) for every item group for a given European
country.
In general, the target pricing is to remain within the medium to lower level of any
market’s pricing of similar products with a gradual shift to become even more
attractive than the “value for money” positioning with extremely competitive entry
level pricing.
PRODUCT CATEGORIES & PRICE POINTS
SPRING - SUMMER COLLECTION WP (€) RRP (€)
Polo Shirts 8-13 24-39
T-shirts, jerseys 5-9 15-29
Jackets 18-25 59-79
Cargo shorts 12-18 35-49
Shirts 12-18 26-49
Pants 15-22 59-79
Footwear 13,2-15 9,9-40
AUTUMN - WINTER COLLECTION WP (€) RRP (€)
Jackets 25-55 69-159
T-shirts, jerseys 7-9 19-29
Sweatshirts 13-20 39-59
Pants 15-25 45-75
Shirts 15-20 45-65
Knitwear 10-25 35-75
Jeanswear 20-25 59-79
Footwear 12,5-53,50 29,90-130
Polo Shirts
10%
T-shirts, jerseys
25%
Jackets
3%
SHORTS
25%
Shirts
15%
Pants
15%
Footwear
7%
SPRING - SUMMER COLLECTION
ProductMix
Jackets
10%
T-shirts, jerseys
15%
Sweatshirts
13%
Pants
14%
Shirts
13%
Knitwear
10%
Jeanswear
18%
Footwear
7%
AUTUMN - WINTER
COLLECTION

49. 39% 18.7% 89%
19.3%
SALES UP!
2014 vs 2015
WORLDWIDE PROFIT Customer Satisfaction
Overall Conversion Rate
The Numbers

50. ⚡ CUSTOMER DEMOGRAPHICS
61% Men
39%
Women
Avg UPT
1,92
Men
Women
28,95€
Avg Basket
(VPT)
They like to travel, to meet new cultures
and people.
They follow the fashion trends but always
adapt them to their unique style.
They like to try new things and feel
comfortable about themselves.
They know how to dress according to
each occasion – place - season.
They seek and enjoy quality in their
clothing and don’t compromise…
Men
WomenBuying
Frequency p.
season
2,92
Being loyal customers, they know that
they will find the right products at the
right price.
As their budget gets smaller, they take
great care on what to spend they money.
They do not like to buy clothes, that are
more expensive than the quality and
style offered.
Funky Buddha is a lifestyle they can
afford.

51. “Worldwide
Development
through all
distribution
channels.”
Our Network

52. OMNI CHANNEL DEVELOPMENT
Points of Sale Worldwide
Points of Sales across all Sales Channels European Origin with an international flair
In the Pipeline
All Sales Channels under one roof
Multi-brand Portfolio Orientation leads to flexible
store configurations allowing for maximum
profitability and adaptation to local market
conditions.
Around The World Information
Funky Buddha is aiming to expand worldwide with a
network of concept stores as well as enhancing the
network of local Agents & Distributers.
The company leverages on the power of Franchising
granting country licenses (Master Franchise Rights)
as well as Area Development Rights.
107
410
8
2
30
More than 550 Points of Sale all around the worl

53. Whether you have specific needs or just want to say hello, feel free to send
us a message or give us a call.
OFFICE
+30 2106615803-4
ADDRESS
40 Grigoriou Lampraki Str.,
14342, Nea Filadelfia, Athens,
Greece
Send your inquires, advices and suggestion to: info@altex.gr
Facebook.com/funkybuddha
Twitter.com/@funkybuddha2
Instagram/funkybuddha_
Contact