Yellow Page Ads
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Analysis of two yeloow pages ads to help samll business owners create more effective yellow page ads.
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Yellow Page Ads
- 1. YELLOW PAGE ADVERTISING Ad Comparison, at tool for: Creating More Effective Ads By David Thompson, LPBC
- 11. The ADs
- 12. The Top What do you see as the major difference?
- 13. The Top What do you see as the major difference? What is being sold?
- 14. The Top What do you see as the major difference? What is being sold? Where is the appeal?
- 15. The Top What do you see as the major difference? What is being sold? Where is the appeal? Emotional?
- 16. The Top What do you see as the major difference? What is being sold? Where is the appeal? Emotional? Intellectual?
- 17. The Top What is motivational about your company name?
- 18. The Middle What do you see as the major difference?
- 19. The Middle What do you see as the major difference? What is being sold?
- 20. The Middle What do you see as the major difference? What is being sold? Where is the appeal?
- 21. The Middle What do you see as the major difference? What is being sold? Where is the appeal? Emotional?
- 22. The Middle What do you see as the major difference? What is being sold? Where is the appeal? Emotional? Intellectual?
- 23. The Middle Where are purchasing decisions made?
- 24. The Middle Where are purchasing decisions made? Intellectual or Emotional ?
- 25. The Middle Where are purchasing decisions made? Intellectual or Emotional ? Is one more emotional than the other?
- 26. The Bottom What do you see as the major difference?
- 27. The Bottom What do you see as the major difference? What is being sold?
- 28. The Bottom What do you see as the major difference? What is being sold? Where is the appeal?
- 29. The Bottom What do you see as the major difference? What is being sold? Where is the appeal? Emotional?
- 30. The Bottom What do you see as the major difference? What is being sold? Where is the appeal? Emotional? Intellectual?
- 31. The Bottom What are the Special Offers? How about presentation?
- 32. The Bottom What are the Special Offers? How about presentation? How often do you visit Dentists to see their “ state-of-the-art office”?
- 33. The Bottom What are the Special Offers? How about presentation? How often do you visit Dentists to see their “ state-of-the-art office”? Is the Testimonial effective?
- 34. The Bottom What are the Special Offers? How about presentation? How often do you visit Dentists to see their “ state-of-the-art office”? Is the Testimonial effective? Observe website names.
- 35. Does this add Credibility?
- 36. Does this add Credibility? Is there enough of a change?