From the Wild and Scenic Film Festival 2009. Presentation by Joey Shepp of Earthsite. The world of video is moving online fast and the implications to filmmakers and audiences are paramount. It has become the norm for filmmakers to have an online reel and moreover to lead marketing using online video. In this workshop learn how to leverage the latest online tools to promote, distribute, and enhance your film making; gain a global audience, make money with advertising, and be prepared for the future of online video.

1. Online Tools for the Future of Film Making
Presented by Joey Shepp
January 10th, 2009

2. Wild and Scenic
• Earthsite managed the
Online Video Campaign
for the Wild and Scenic
Film Festival 2008 and
2009.

3. Earthsite Company
• Earthsite is a New Media Agency for
Sustainable Brands. We specialize in green
and social design, web 2.0 development,
and social media marketing.
• Headquarters in Fairfax, CA, just north of
San Francisco.
our new design studio

4. New Media Strategy

5. Growth of Social Media
http://www.slideshare.net/wah17/social-media-35304?src=embed
Social media and marketing
Evolution or Revolution?

6. Changing
Media Landscape
http://www.slideshare.net/wah17/social-media-35304?src=embed
Management Chords
http://managmentchords.blogspot.com

7. New Media Model
Richard Edelman
Forrester Consumer Forum 2007
Corporate Image in the Age of Social Technology

8. Online Tools for filmmakers

9. Benefits of Online Tools
• Collaborative
• Inexpensive
• Access to a Global
Audience
• Access from any
computer

10. Script Writing
• Commercial Software
• Final Draft $180
• Sophocles $120
• Storyist (Mac) $59
• Free Online Software
• Celtix
• Plotbot
• Online Support Communities
• Done Deal Pro
• Secluded Writers

11. Raising Money
• Social Lending Sites
• Lending Club
• Prosper
• Zopa
• Donation Fundraising
• ChipIn
• Fundable

12. Casting
• Craig’s List
• Actor’s Connect
• Backstage.com

13. Storyboarding
• Octopz
• Celtix
• Google Docs

14. Location Scouting
• Google Maps
• Street View
• Google Earth
• Panoramio

15. Shooting:
Finding Equipment
• Shopping Comparison Sites
• Wize
• View Score
• Shopping.com
• PricerGrabber
• Amazon.com
• Social Review Websites
• Student Filmmakers Magazine
• Globeshooter
• Vimeo

16. Filmmaker Communities

17. Editing
• Professional Software
• Avid Xpress Pro $1,500
• Apple Final Cut $750
• Adobe Premier $800
• Consumer Software
• Apple iMovie $79
• Adobe Elements $75
• Web-based Solutions
• JayCut (free)
• MediaSilo (online
collaborative editing)
•

18. Stock Footage
• Free Stock
• Footage Firm
• Veer
• Internet Archive
• Creative Commons
• Indy Artists
• MySpace
• Bebo
• Sounds
• FindSounds.com

19. Distribution
Promotional Trailers Give it Away Sell It
Social Media Sites Peer2Peer /
DVD/DRM
YouTube/Facebook BitTorrent

20. DVD Production
On Demand
• Cafepress
• Sell only on Cafepress
• Lulu
• Sell only on Lulu
• CreateSpace
• Amazon.com

21. Preparing
Video for Upload
• Averan Gale of Green Gorilla Media

22. Distribution to
Social Media Networks
Network Priority Marketing Tool Notes
• broadcasting network, basis for video distribution
1 Blip.TV •
•
automatically uploads to iTunes podcast directory
automatically updates Facebook Fan Pages
• Gain ‘Fans’
2 Fan Page •
•
Measure traffic with ‘Insights’
Add video and applications
• Gain ‘Subscribers’
2 User Channel •
•
Upload Videos
Subscribe, Favorites, Playlists
• Add your postcast ‘feed’ to the iTunes directory
3 Podcast • Measure your subscribers
• Gain ‘Subscribers’
4 User Channel • Upload Videos
• Create a page
4 MySpace Page • Gain ‘Friends’
Distribute Media + Gain Subscribers

23. Video Distribution System
Upload directly to YouTube Timed Release of Videos
Manage a Channel Automatically iTunes Podcast
Gain Subscribers Distributes Video
to Primary Networks
Edit and Fan Page
Upload Videos
Gain Subscribers Blogger, MovableType, TypePad,
WordPress, WordPress.com,
Drupal

24. Internet TV
• Miro
• Download Video
• Bit Torrent
• Boxee
• AppleTV
• xBox360
• Hulu
• Free TV online
• Joost
• Media Center

25. Case Studies

26. Green Festival TV
• Leading with vision of
year round content
• Onsite Audio/Video
Recording, Post-
Production
• Online Media
Distribution, Maintain
Video/Audio Libraries
• iTunes Podcast
• Facebook Integration
• Green Festival TV
• Green Festival Radio

27. Green Festival TV
2007 2008
140+ Chicago
Speakers - 12
Seattle
Interviews - 9
Total Video Pieces Speakers - 13
Washington DC
Interviews - 21 Chicago
Speakers - 12 Interviews - 5
4,200 minutes San Francisco
Speakers - 13
70+ hours Interviews - 3
Speakers - 12
Washington DC
Interviews - 5
Speakers - 13
San Francisco
Interviews - 5
Speakers - 13+

28. Your Environment
Road Trip
• Road Trip across
America
• Interviews with
Environmental
Leaders
• Minimal Technology

29. YERT Leveraging
Social Media

30. Connect
JoeyShepp.com
Earthsite.net

31. Bonus Slides

32. Red Cameras
• Super High Resolution:
12-megapixel
• 35mm Lenses
• Still or Video
• Modular Design

33. Red Scarlet
• High End Camera
• Accessible to Indy Film
Maker Budgets