5. Medio masivo
• Diario Popular
– Costo del ejemplar casi la mitad que la
competencia
– Temática que abarca la totalidad de las noticias
aunque privilegiando lo policial y el deporte. En lo
policial no se llega a lo escabroso y existe un
compromiso con la policía.
– El lenguaje conversacional popular que le da
proximidad al lector
– Siempre está en la portada la foto de una niña
en traje de baño, generalmente de espalda. No
es una modelo profesional, sino una niña “común
y corriente”.
12. El
mundo
que
soño
Nikola
Tesla
You
will
communicate
instantly
by
simple
vest-‐pocket
equipment.
AircraA
will
travel
the
skies,
unmanned,
driven
and
guided
by
radio.
From
the
incepEon
of
the
wireless
system,"
he
says,
"I
saw
that
this
new
art
of
applied
electricity
would
be
of
greater
benefit
to
the
human
race
than
any
other
scienEfic
discovery
When
wireless
is
perfectly
applied
the
whole
earth
will
be
converted
into
a
huge
brain,
which
in
fact
it
is,
all
things
being
parEcles
of
a
real
and
rhythmic
whole
A
man
will
be
able
to
carry
one
in
his
vest
pocket.
• Nikola
Tesla,
entrevistado
en
Colliers,
enero
de
1926
27. home
telephone,
mail,
walkie-‐talkie,
camera,
video
camera,
audio
recorder,
instant
messaging;,
watch,
alarm
clock,
personal
planner,
calculator,
GPS
navigaEon
system,
compass,
calendar,
address
book,
dicEonary,
thesaurus,
white
or
yellow
pages
directories,
car
keys,
music
player,
game
console,
radio,
TV,
remote
control,
TV
set‑top
box,
VCR
and
DVD
players,
translator;
currency
converter;
city
guides;
notebook,
scanner,
answering
machine,
printer,
wireless
router,
books,
magazines,
newspapers,
to‑do
list,
PowerPoint
presentaEon
controller,
business
cards,
pedometer,
wallet
with
credit
cards,
flashlight,
measuring
tape,
level…
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39. Pistas (para anotar)
• Slideshare.net (red de powerpoints)
• Fijarse en cómo la gente usa la
tecnología
• Aprendan lenguaje computacional:
to Code
• No basta ser un
profesional
promedio