As Twitter turned 8 years old they created a tool to let us look back at #FirstTweets. We used it to look at the top #B2B brands and where their journey started.
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Eight years of top business brands on twitter and their first tweets
1. Eight years of top
business brands on
Twitter and their First
Tweets
2. Twitter is celebrating its 8th birthday. It seems strange that a platform so
fundamental to marketing departments across the world was launched less than
a decade ago.
To celebrate, Twitter has created the #firsttweet tool - taking users down
memory lane and giving us a chance to see the first piece of wisdom we shared
with the world.
Apart from amusing ourselves with colleagues' nervous first words on the social
network, we thought we would put the tool to good use and check out some of
the first missives from some of the top B2B brands in the world.
When did they set up on Twitter? What was their first Tweet? And how many
followers do they have today?
Here, in chronological order, is how it all happened.
Which businesses were early adopters on Twitter?
And what were they saying 8 years ago?
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3. @accenture
Date set up: 7th Feb 2008
Current number of followers: 154K
Accenture
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4. @bt_gs
Date set up: 4th March 2008
Current number of followers: 3.4K
BT Global Services
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22. ● It took 2 years (not too surprising) for big business brands to hop onto the
Twitter train
● Even brands who were early adopters like BT have struggled to build a mass
following
● Cisco took to Twitter like a duck to water - and still leads the way in b2b social
media best practice
● Google knew from day 1 that twitter was a way to express your brand (Deloitte
took a bit longer)
● It's never too late - O2 business were late adopters but have built a large
engaged network.
So what did we learn?
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