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Televising the Instruction Revolution: Video Tutorials in Academic Art Libraries
1. Televising the instruction revolution:
Video tutorials in academic art
libraries
Eamon Tewell
Moore College of Art & Design
Philadelphia, PA
ACRL Arts Section Discussion Forum, June 26, 2010
2. What’s this all about?
Video tutorials: what, how, & why
Study: background, findings, conclusions, &
recommendations
How to get started
video tutorialsin academic art libraries | eamon tewell | june 26,
3. Video tutorials: what are they?
Educational
Otis College of Art & Design
“What is Information
Literacy?”
Engaging
University of Texas Arlington
“Librarian vs. Stereotype”
Entertaining
Montana State University
Billings
“The Music Video”
video tutorialsin academic art libraries | eamon tewell | june 26,
4. Video tutorials: what are they?
Intro. to Image
Resources
North Carolina State
University
Library Orientation Video
California College of the Arts
“Research, My Lovely”
Fashion Institute of
Technology
video tutorialsin academic art libraries | eamon tewell | june 26,
5. Video tutorials: how are they made?
Screencast
Academy of Art University
“ProQuest Tutorial”
Digital Video
Arizona State University
“The Library Minute” Series
Animation
College of DuPage
“How to Print a Document at
the COD Library While
Avoiding the Zombie Horde”
video tutorialsin academic art libraries | eamon tewell | june 26,
6. Video tutorials: why make them?
For students
Provide online point-of-need assistance, particularly fordistance
learners
Meet the Millenials’ interactive, technology-based learning
preferences
Possible to reach more users than traditional in-person
instruction
For arts researchers
Images are key for visual arts students and aid in knowledge
retention
Are they effective?
Efficacy of online tutorials generallyfound to equal that of face-to-
face instructionacademic art libraries | eamon tewell | june 26,
video tutorialsin
7. Study: purpose & research questions
Purpose
Identify and evaluate video tutorials created by academic libraries
serving students in the visual arts
Research questions
Are academic and art school libraries offering instructional videos?
What types of video tutorials are being offered?
What level of quality are these tutorials?
video tutorialsin academic art libraries | eamon tewell | june 26,
8. Study: methods
290library websites located based on National Schools of Art &
Design member listings
Each library website searched and browsed to locate tutorials
8criterion used to categorize videos: Topic, Content, Usability,
Design Quality, Image Quality, Duration, Output, and Software
Applicable categories rated on scale of 0to5using rubric based on
best practices in the literature
video tutorialsin academic art libraries | eamon tewell | june 26,
9. Study: main findings
1300video tutorials were found and evaluated
48 percent of libraries (140) offered video tutorials
82 percent of tutorials were created by the home institution
32 percentof all tutorials addressed database searching or
search strategies
video tutorialsin academic art libraries | eamon tewell | june 26,
10. Study findings: video tutorial types
900
800 778
700
Screencast
600
500 Live Video
400
Third Party
300 271
230
Animation
200
100
21
0
video tutorialsin academic art libraries | eamon tewell | june 26,
11. Study findings: video tutorial qualities
4
3.47
3.5
3.09
3 2.91 2.84
2.71 Design Quality
2.5 Video Quality
2 Usability
1.5 Content
1 Audio Quality
0.5
0
video tutorialsin academic art libraries | eamon tewell | june
12. Study findings: video tutorial presentation
Software
66 percent of libraries (98) used screencasting software
such as Camtasia or Captivate
21 percent of libraries used YouTube to host tutorials
Presentation mode
Halfof tutorials linked to a separate webpage containing the
video
12 percent of videos were embedded in the library’s
website
video tutorialsin academic art libraries | eamon tewell | june
13. Study findings: video tutorial topics
Finding Other Quizzes
Materials 2%
Database Searching
2% 20%
Plagiarism
2% Collections
Description
3%
Using Software Search Strategies
3% 12%
Promotional
3%
Research Assistance
Other 8%
3%
Tour/Orientation
4% Library Services
8%
Identifying Sources
4%
Finding
Citations
Finding Books Articles Using
8%
4% 6% Website
7%
video tutorialsin academic art libraries | eamon tewell | june
14. Study conclusions: the good
Topics
Tutorials addressed a broad range of topics
Design
Tutorials demonstrated design qualities important to clear
communication
Duration
Tutorials were an average of four minutes
video tutorialsin academic art libraries | eamon tewell | june
15. Study conclusions: the bad
Screencast-heavy
Easy to create, but screencasts are often less personable
Database-centric
Range of subjects is more likely to pique patron interest
Lack of embedding
Embedded videos allow a visual preview of the content and fewer
clicks
video tutorialsin academic art libraries | eamon tewell | june
16. Study: recommendations
Involve students in process
Enlist their expertise, ask for ideas on topics, create a contest
Multiple recording methods
Incorporate live video or animation into screencasts to increase
engagement
More inventive topics
Expand beyond searching and database instruction
video tutorialsin academic art libraries | eamon tewell | june
17. Getting started
1. Question your format
According to your audience and learning objectives, determine
whether a video tutorial is the most appropriate method for your
purpose
2. Plan ahead
Use a storyboard and/or script to plan your video in advance
1. Accommodate different learners
Include both audio and text to support multiple learning styles
video tutorialsin academic art libraries | eamon tewell | june
18. Getting started, continued
4. Increase accessibility
Use closed captioning, slide notes, and a menu whenever
possible
4. Solicit feedback
Have your tutorial reviewed by a colleague before its completion
6. Assess
Ask for user opinions to assess the completed tutorial
video tutorialsin academic art libraries | eamon tewell | june
19. Further reading & viewing
M. Slebodnik and C. Riehle, “Creating Online Tutorials at Your
Libraries: Software Choices and Practical Implications,” Reference
& User Services Quarterly 49, no. 1 (2009): 33-37.
B. Blummer and O. Kritskaya, “Best Practices for Creating an
Online Tutorial: A Literature Review,” Journal of Web Librarianship
3, no. 3 (2009): 199-216.
L. Zhang, et al., “The Efficacy of Computer-assisted Instruction
Versus Face-to-face Instruction in Academic Libraries: A
Systematic Review,” Journal of Academic Librarianship 33, no. 4
(2007): 478-84.
Peer-Reviewed Instructional Materials Online Database (PRIMO).
http://www.ala.org/apps/primo/public/search.cfm
ANimated Tutorial Sharing (ANTS). http://ants.wetpaint.com
video tutorialsin academic art libraries | eamon tewell | june
20. Additional information
Contact:
Eamon Tewell
Moore College of Art & Design
eamont@gmail.com
See this presentation online:
http://tinyurl.com/ArtsForumSlides
video tutorialsin academic art libraries | june 26, 2010