Eagle Marketing Loyalty Club Introduction

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Introduction to Eagle Marketing's Loyalty Clubs for broadcasters.

Technology Business News & Politics

Eagle Marketing Loyalty Clubs 1 Build Ratings, Relationships and Revenue

Reach Your Goals Customized “members only” clubs: Drive viewership to key day parts Generate new revenue with sponsorships Build traffic to your website Increase social media audience 2

Create a Meaningful Engagement Connect with your audience: Survey members to gain insights on key issues and interests Personalize eblasts with user-defined content targeted to their geographic area Engage and reward them with prizes and exclusives 3

Loyalty Club Website Examples: Bright House Networks 5 www.news13club.com Member Home Page www.baynews9club.com Landing Page

Eblast Example: Weekly Member Update Customized content and links based on user preferences Quick links to social media and station website to drive traffic/engagement Chance to win in the monthly sweepstakes 6

Eblast Example: Birthday Club 7 Delight members with personalized eblasts on their birthday Include a video from the member’s favorite newscaster and/or an exclusive gift from a sponsor

Contact Us To Learn More info@eaglemarketing.com 619.223.1273 8

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Eagle Marketing Loyalty Club Introduction

1. Eagle Marketing Loyalty Clubs 1 Build Ratings, Relationships and Revenue

2. Reach Your Goals Customized “members only” clubs: Drive viewership to key day parts Generate new revenue with sponsorships Build traffic to your website Increase social media audience 2

3. Create a Meaningful Engagement Connect with your audience: Survey members to gain insights on key issues and interests Personalize eblasts with user-defined content targeted to their geographic area Engage and reward them with prizes and exclusives 3

4. Partner with Broadcast Pros From strategy to execution, concept to creation Eagle Marketing will: Write, design and develop all aspects of your club’s campaign integrating your station brand Provide monthly reporting and ongoing analysis so you can monitor progress Offer regular enhancements keeping the club fresh 4

5. Loyalty Club Website Examples: Bright House Networks 5 www.news13club.com Member Home Page www.baynews9club.com Landing Page

6. Eblast Example: Weekly Member Update Customized content and links based on user preferences Quick links to social media and station website to drive traffic/engagement Chance to win in the monthly sweepstakes 6

7. Eblast Example: Birthday Club 7 Delight members with personalized eblasts on their birthday Include a video from the member’s favorite newscaster and/or an exclusive gift from a sponsor

8. Contact Us To Learn More info@eaglemarketing.com 619.223.1273 8