2. Making PLR Work for You
A Step-by-Step Content Marketing Plan
Distributed by Leona L
©2010 Cindy Bidar Page |2

3. Share me with a friend…
THIS REPORT COMES WITH GIVEAWAY AND
MASTER RESALE RIGHTS.
That means that you DO have the right to
 Share it with your friends and colleagues
 Use it as an opt-in incentive
 Give it away as a bonus
 Sell it
 Send it to your list
 Bundle it with other products
You DO NOT have the right to alter or change it in any way.
Some Legal Stuff:
Affiliate Disclaimer. This report may contain affiliate links. If you make a purchase from
any of the vendors mentioned in this report, you should assume the author and/or
distributor of this report will earn a commission from that sale.
Earnings Disclaimer. The author and/or distributor of this report make no claims
regarding potential income. This report is for informational purposes only, and neither the
author nor her affiliates or partners assume any responsibility for inaccuracies or omissions.
Always consult the appropriate licensed consultant (attorney, accountant, etc.) in your area
before making any business or financial decisions.
©2010 Cindy Bidar Page |3

4. Defining Content Marketing
If you make money online, chances are good you're engaging in some kind
of content marketing campaign. You might have a blog, submit articles to
directories, distribute press releases, build Squidoo lenses, upload videos to
YouTube, or offer free downloads on eBook sharing sites. Every article you
write, video you upload, and eBook you produce is acting as your sales
force. They introduce you and your product or service to potential
customers, help build brand loyalty, and position you as an expert in your
field.
And the more content you produce, the more effective your campaign will
be.
Using PLR for Content Marketing
Of course, as a small business owner it can be tough to produce good
content on a continual basis. Finding the time to blog regularly can be nearly
impossible for a busy entrepreneur who is simultaneously trying to find
enough work to keep the lights on, entertain a toddler, and round up the
dust bunnies before they take over the house.
By starting with private label rights content you can reduce your workload
and lower your stress levels. Think about how much more you could
accomplish if you didn't have to spend hours every day writing new content.
Blogs and eBooks aren't the only use for PLR, either. In fact, they might not
even be the best use. Consider these content marketing techniques that
could all begin with PLR:
 Email campaigns  Audio books
 Printed fliers  Printed material (through
 Press releases Lulu or Create Space)
 Facebook fanpages  eCourses
 Brandable reports  How-to manuals
 Power Point presentations  Video scripts
 Bonus materials for  eBooks for Kindle
information product sellers  Niche blogs you can flip for
 Quick tips for Twitter profit
 Membership site content  Link wheels
 Discussion points for  Handouts for local business
teleseminars events
 Podcast scripts
©2010 Cindy Bidar Page |4

5.  Conversation starters for  Marketing tools for affiliates
forum owners  Article marketing campaigns
 Training materials for your  Opt-in incentives
staff  …and dozens more
This list is just a small sampling of the ways you can use PLR. There are
hundreds more, and while not all of them will suit every business, you are
only limited by your imagination.
Step-by-Step Guide to Finding and Using PLR
Step One: Get It
Finding private label rights content is easy. Finding really good PLR is a little
harder. And let's face it, if you start with garbage you're just going to make
more work for yourself. I've encountered some PLR that was so badly
written – not to mention lacking in facts – that it was truly unusable. You've
probably seen it, too, but I hope that didn't discourage you from ever using
PLR again, because the good stuff is out there.
To find high-quality private label rights content
 Ask for recommendations from friends and colleagues. They are your
best resource when it comes to finding new PLR sellers.
 Buy from sellers you know and trust so you don't have to worry about
copyright issues.
 Look for limited quantity packages. While this doesn't guarantee
quality, it does significantly increase the value of the content, since
only a handful of your competitors will have access to the same
product.
 Keep in mind that you do get what you pay for – 100,000 articles for
$4.00 isn't a bargain if you can't use them.
 Get samples if you can, or at the very least take a look at the other
content a seller puts out. Does she have a blog? Did she write an
eBook? These should indicate the level of quality you can expect from
her PLR packages.
Another important reason to start with quality PLR from a reputable seller is
usage rights. It's easy for unscrupulous vendors to scrape content from
other websites and call it PLR, when in fact they don't have the right to sell
©2010 Cindy Bidar Page |5

6. it. Protect yourself and your business by purchasing good quality, fresh
content from trustworthy vendors.
Step Two: Organize It
If you can't find it, you can't use it, and one reason marketers miss out on
the potential value of PLR is simply because they're disorganized. They buy
and download PLR packs with the best of intentions, but never move them
out of the download folder. Or they unzip the files and stash them
someplace for later. Only when "later" arrives, that carefully stored pack is
nowhere to be found.
Here's an idea for keeping track of the PLR you've accumulated. Make a new
folder called PLR (how's that for original?) and put it someplace prominent,
like on your desktop. Inside that folder, make another folder for each niche
you're in. Within those folders, you can even create sub-folders for articles,
reports, and blog posts if you like.
Now, go find every PLR package you've got stored in the far corners of your
hard drive and move them to your desktop. Once you've collected
everything, it's time to clean house. Go through each package, toss out the
stuff you know you'll never use and delete the file types you don't care
about. No sense in having two copies of everything if all you want is a text
file, right?
And don't hang onto stuff thinking "I might want it someday." This is the
same attitude that causes your closets to overflow and your garage to burst
at the seams. If you can't bring yourself to delete it, at least move it to
another folder labeled "MaybeSomeday" or some other name that will make
it clear what's inside. Rename the files to something meaningful to you, so
next time you're looking for something you won't have to open every single
file to find it.
Now, here is the most important part. Each time you purchase new PLR, you
must immediately unzip it, toss the stuff you won't use, and file the rest.
Every time. Getting organized and keeping it that way will make it easier for
you to find and use your content later, so don't lose control.
Step Three: Reformat It
PLR comes in a wide variety of styles and formats. You can buy articles, blog
posts, email series, eBooks, special reports, even videos and Power Point
presentations. But just because it began life as an article doesn't mean
that's how you have to use it.
©2010 Cindy Bidar Page |6

7. In fact, one of the best ways to make PLR content unique is to change the
format. There might be 100 copies of that article package out there on the
web, but when you turn them into a short report, you'll be creating a
completely new product.
So if you need articles for your blog or Squidoo lens, consider chopping an
eBook into small pieces. Need a special report? String together a series of
articles. Of course, if you've got something you must use in the same format
for whatever reason, you can always rearrange the content. Move
paragraphs and chapters, add a new cover, and in a very short time you'll
have something that no longer looks like the PLR you bought.
One final step is to create a worksheet, checklist, mindmap, or other unique
element to include, especially for special reports or eBooks. If you change
nothing else, doing this one thing can really set your offer apart from the
others who purchased the same PLR package.
Step Four: Polish It
Once you've got your content arranged the way you want, it's time to give it
a little polish. Depending on how much time you have, you might do a line-
by-line edit (or hire someone to do it for you) resulting in a product that no
longer resembles the original. If you're short on time or money, a little spit-
shine will do, though. Change up the title and the subheadings, rework the
first paragraph, and you're done.
In addition to shining it up a bit, you might also want to tweak your PLR to
make it timely. Adding references to current events and pop culture will give
your product a fresh new look, even if it's been around a while.
Step Five: Publish It
Now that all the work is done, all that remains is to get your content out
there where the world can access it. Post it to your blog, build a Squidoo
lens, email your list to tell them about your new free offer, contact JV
partners to let them know it's time to roll out their promos.
But don't stop there! Now that you've got those articles, reports, and eBooks
all reworked and formatted to fit your unique style, you want to make sure
you get as much mileage out of them as you can. That's where re-purposing
comes in.
Do you need a quick guest post for a blogging colleague? Rewrite a part of
your best-selling eBook. Want to stay in touch with your email list? Send
them an excerpt of your latest special report. And even if you don't
repurpose your material, you should be reminding your readers about older
©2010 Cindy Bidar Page |7

8. resources, like blog posts that fell off the front page long ago, and reports
you released last year but which are still available. Remember, you gain new
readers every day, and they probably haven't found all the hidden gems in
your archives yet.
On the Internet, content really is king. The more you produce, the more
readers (and customers) you will attract. Private label rights content is a
powerful tool in your content marketing arsenal. It can help you save time
and money on content creation, while allowing you to reach a far greater
audience than you would otherwise. In short, it makes your life easier, and
who doesn't want that?
Here's to your content marketing success!
Cindy Bidar
www.AllQualityPLR.com
©2010 Cindy Bidar Page |8