The document discusses predictions for online PR and reputation management trends in 2011, including: 1) Better measurement tools and techniques would help "defluff" the industry and quantify engagement metrics like views, interactions, and transactions. 2) Mobile exploitation and the blurred lines between paid, earned, and owned media would continue. 3) Closer collaboration between PR, SEO, digital, and other areas would be necessary. 4) The rise of social search and owned media would reward relationship building and more relevant campaigns.

1. Online PR and reputation management in 2011 November 25, 2010

2. About me

3. About me

4. Global strength, local expertise Intuitive, innovative & international Founded by journalists, run by journalists Private company, flexible approach Wholly-owned network of 33 international offices Integrated PR and social media campaigns Innovating the communications market Results orientated approach

5. About me

6. 2011 – A further “defluffing” of the industry

7. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search

8. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search

9. Measurement AVE

10. Measurement AVE

11. Our approach to measurement PR SUCCESS IS ALL ABOUT ENGAGEMENT VIEWS INTERACT CONTRIBUTE TRANSACT Garage visits Online bookings Telephone bookings Clippings Views Traffic Fans/followers Downloads Unique visitors Uploads Facebook comments Retweets/Shares Identify goals Establish benchmarks Review targets

12. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Paid, earned and owned media Closer collaboration Social search

13. Location, location, location

14. Location, location, location

15. Location, location, location

16. Location, location, location

17. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search

18. Blurring between paid and earned

19. Blurring between paid and earned

20. Blurring between paid and earned PR code of conduct for engaging with bloggers/advocates Declarations by online influencers PR budgets to include fees paid to online influencers? Competition with advertising agencies Rise of ‘owned’ media

21. Rise of owned media

22. Rise of owned media

23. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search

24. Closer collaboration SEO PR DIGITAL AND MANY MORE…

25. Closer collaboration SEO PR DIGITAL AND MANY MORE…

26. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search

27. Social search

28. Social search Rewards the essence of PR ie building relationships More relevant, impactful campaigns for PRs Social media ROI utopia?

29. Disclaimer* * These predictions might not come true. I never said I was Mystic Meg

30. Thanks @EbA Eb Adeyeri Eb ‘Wole’ Adeyeri